The evolution of connectivity

The numbers say CUs have a built-in advantage in appealing to

Gen Y... well, at least the Gen Yers who know us.

Member Satisfaction Levels: National Norms for Comparing Local Survey Results, Second Edition (2002), Filene Research Institute, Pub #: 1752-78, p. 15.

Member Satisfaction Levels: National Norms for Comparing Local Survey Results, Second Edition (2002), Filene Research Institute, Pub #: 1752-78, p. 15.

Meet the Technologies...

Consumer Generated Media (CGM)

CGMAnything posted by consumers online.

Including:

CGMAnything posted by consumers online.

Including:• Opinions

CGMAnything posted by consumers online.

Including:• Opinions

• Experiences

CGMAnything posted by consumers online.

Including:• Opinions

• Experiences

• Advice

CGMAnything posted by consumers online.

Including:• Opinions

• Experiences

• Advice

• Commentary

CGMIn the form of:

CGMIn the form of:

• Text

CGMIn the form of:

• Text

• Images & Photos

CGMIn the form of:

• Text

• Images & Photos

• Audio

CGMIn the form of:

• Text

• Images & Photos

• Audio

• Video

CGMIn the form of:

• Text

• Images & Photos

• Audio

• Video

• ...and any other other media

How can I use CGM in a marketing campaign?

CGM

Applications in Training

Social Networking Sites

Social Networking

Online communities that allow people to connect, converse with friends, meet new people, and share

ideas and experiences.

668% Growth

Growth of Social Networking

Social Networking

Or, create your own social network with Ning.

Applications in Training

Podcasting

Applications in Training

Twitter

TwitterTwitter is an active stream and archive of brief thought bursts bound to expedite and influence taste, news, popular culture and perhaps even where you'll dine tonight or in the near future and with whom.

Mark Silva, “What Twitter Means for Marketers,” iMedia Connection, May ‘07

Setting:Credit Union Association of Oregon's

Annual Education Conference

Twitter

Trey texts Otto: “Has Wescom considered getting

into social media?”

Twitter

I'm going to tell you all a short story about the worst bank ever. To protect the innocent we'll just call this bank Tells Largo.

I am trying to close my account at Tells Largo. So far it has taken 7 days and 4 phone calls....and it's still open!!

I think there may be one competent person at Wells Fargo. Of course, I won't believe it until my acct is closed, which hasn't happened yet.

kellydJune 18-19, 2007

chaztoo

Wells Fargo: Thanks so much for calling ME & putting ME on hold for 30 seconds before talking to me. Actually, eat a bowl of rats.

June 21, 2007

Easily syndicated

Twitter

Easily syndicated

Twitter

•“Badges” let you broadcast your Twitter status on multiple sites.

Easily syndicated

Twitter

•“Badges” let you broadcast your Twitter status on multiple sites.

•Friends can be updated of your status on their phone.

Easily syndicated

Twitter

•“Badges” let you broadcast your Twitter status on multiple sites.

•Friends can be updated of your status on their phone.

•Updates available via RSS.

Applications in Training

Dos

Don’ts