EXPERIMENT 3

CANDACE BROWN, KRISTEN DEMPSEY, LAUREN PFEIFFER, AND RENEE SMITH

UNIVERSITY OF CENTRAL FLORIDA

The Importance of Attractiveness in Advertisement

Introduction

Determine the effect of attractiveness in advertisement

The LookMarketing

Strategies

Introduction

The NormWhat is viewed

as acceptable?Use of Sex in

Advertisements

Introduction

Human vs. Non-HumanWomen vs. MenPhysically Fit vs. OverweightAttractivenessAge

Introduction

Self-Reference ApproachThe ConnectionThe Role of

the Model

Methods

ParticipantsApparatusMaterials

Methods

DesignProcedure

Subject 1 Group 1 SurveySubject 2 Group 2 Survey

Results

MeanStandard DeviationIndependent Sample T-TestTwo Tails (0.5)

Discussion

Not enough evidence to reject null hypothesis

Possible flaws with experiment

The Experiment

Survey 1Macy’s Department

Store is advertising their new Skinny Jean line by GUESS.

Please look at the model before answering the following questions.

The Experiment

Survey 2Macy’s Department

Store is advertising their new Skinny Jean line by GUESS.

Please look at the model before answering the following questions.

References

Kanungo, R., & Pang, S. (1973). Effects of human models on perceived product quality. Journal of Applied Psychology, 57(2), 172-178. doi:10.1037/h0037042.

Monk-Turner, E., Wren, K., McGill, L., Matthiae, C., Brown, S., & Brooks, D. (2008). Who is gazing at whom? A look at how sex is used in magazine advertisements. Journal of Gender Studies, 17(3), 201-209. doi:10.1080/09589230802204167.

Peck, J., & Loken, B. (2004). When Will Larger-Sized Female Models in Advertisements Be Viewed Positively? The Moderating Effects of Instructional Frame, Gender, and Need for Cognition. Psychology & Marketing, 21(6), 425-442. doi:10.1002/mar.20012