Explore Stem

Katy BillupsJamie BodineNatalie BrownMaddy MoffetChelsea StubbsJamie SuteraJane Turner

Research Methods• Secondary research

• Space Camp survey

• Aerospace Engineering survey

When did you choose your major?

Before College

Freshman Year

Sophomore Year

Junior Year

Senior Year

10

20

30

40

What is your favorite part of your major?

Problem Solving

Future Careers

Challenging Financial Stability

Experiments Logic Computer Technology

Numbers Formulas

10

20

30

40

Research Methods

• Engineering student focus group

• Observation at Douglas County Science Fair

• Ethnographic Observation:

- Great Plains Region Future City Competition

- KU Engineering Expo

Challenges

• Other career paths are viewed as more appealing to America’s youth than STEM-related careers.

• The majority of American people think space is important, but are not willing to pay for it.

SWOT Analysis

• A strategic planning method that is used to evaluate strengths, weaknesses, opportunities and threats of an organization.

Strengths

• President Obama’s “Educate to Innovate” campaign

• Reputation of high-paid space industry careers

• Technology

Weaknesses

• Hollywood portrayal of space

• Rigorous coursework

• People uninformed about space

• Space stereotype

• Other careers

Opportunities

• President Obama’s budget redistribution

• Retiring the space shuttle fleet• Celebrity advocates

Threats

• President Obama’s budget redistribution

• Lingering effects of “No Child Left Behind” act

• Funding

Goals• To create awareness and to inspire young people to pursue STEM-related careers.

• To reach out to organizations with large audiences in order to increase support for an ongoing program of space exploration.

Goal One

• To create awareness and to inspire young people to pursue STEM-related careers.

Information Packet

Sent to the National Education Association (NEA)

Information packet includes:

• Fact sheet

• Backgrounder

• Letter

• Speaker’s Bureau brochure

Speaker’s Bureau

• Skype conferencing • Brochure

Rocket-Building Kits

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are needed to see this picture.

Rocket-Building Kits

Ingredients:

• Coca-Cola bottle

• Baking soda

• Vinegar

• Dowel rod

• Straw

Four Major Cities

Moon Day Carnival

• Boys and Girls Club

• Moonwalk

• Space simulator

• Games

• Prizes







Moon Day Carnival• Banner Ad

• Information Packet

- News Releases

- Fliers

• Sign-in Sheet

• E-mail Blast

• Give-a-ways

Moon Day Carnival

Moon Day Carnival

Moon Day Carnival

Partnership with National Fraternity

• Fraternity members will prepare a presentation that recruits students to participate in STEM-related majors and careers.

• Fraternities located near the four major cities.



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Television PSA

Goal Two

• To reach out to organizations with large audiences in order to increase support for an ongoing program of space exploration.

Stem-related Web site

STEM Radio PSA

Radio Program Preview

SONIC® Mission to Space Camp Contest

• 12- to 14-year-olds submit entry video on YouTube

• Win trip to Space Academy in Huntsville, Ala.





SONIC® Radio Advertisement

Sticker For SONIC® Bags

Budget Summary

Total: $103,279.50