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It’s hardly news that carriers traditional revenue streams are under threat, and the pressure to react and adapt is greater than ever. fring and the fring like, once a Foe or Frenemy are actually becoming true friends for the carriers. With communication OTT high quality of service on 3G and LTE netwroks, with the boarder lines between carriers and enterprise getting blurry .... and with consumers seeking features and capabilities from their devices and provider beyond price. It is mandatory by carries to leap into the OTT space. It's a reality Attached presentation i have done with several leading carriers in Europe
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Extending Carriers Network with fring
OTTJan 2013
fring overview
“fring is a mobile application and telco-grade platform, enabling users and partners to deliver voice, txt & video as well as advanced VAS over IP”
• Founded in 2006• One of the world’s first
mobile VoIP services
fring’s Network Statistics
Over 15 million video min/month
Over of 1 million new user/month
300 million voice minutes/month
More than 40 million users
~20 million paid calls min/month
Evident, Tangible Industry Trends
Smartphone users adopting 3rd party apps for FREE messaging, voice and video calls “…every 10 percentage points of smartphone penetration could cost Western European
operators US$1.19 billion in voice and messaging revenues”Source: Operators vs. OTT – Informa 2011
Users Adopting OTT Communication
…the mobile operators fought against MVNO legislation and the MVNOs themselves; then they accepted the existence of MVNO players; and then they started eagerly seeking new MVNO partners and developing aggressive wholesale strategies. …a rejuvenated phase of expansion is beginning. … MVNO players consolidating and internationalizing but, despite this, they are continuing to grow in many segments
Source: Informa 2012 “Global MVNO market will be worth $40.55 Billion by 2016”
Source: Visiongain 2012
Accelerating MVNO Growth
MNO/MVNOs Launch Their Own Solutions
Telefonica & O2 TuMe
Orange Libon
Reduce churn with their own “Virtual Phone” application Retain “ownership” of user’s call control and billing Reduce roaming termination costs by offloading to IP Fully integrated with carrier’s telephony and OSS/BSS
Vodafone, SK Telecom & more
T-Mobile Launches CleverConnect
fring OTT for Carriers
Your User, your Brand. Going native OTTPrivate-labeled solutions for MNO, MvNO & MvNEs
fring for Carriers
fring Applications & Open Platform
Private-Labeled OTT Communications Apps
Open Platform with IP/PSTN/GSM Interfaces
Quick Time-to-Market Through “Cloud” Model
Communication Services
Messaging Voice Calls Video Calls Conferencing
Multi-Platform Support
• Applications available for Smartphone, Tablet & Web (HTML5)• Support for concurrent multi-device sessions
Quick “Cloud-to-Cloud” Integration
fringNetwork
MSC HLR
GGSN
SMSC
Billing
SBC SBC
SIP
SCCP/CAMEL
IN
API(Messaging,
Monitoring etc)
Carrier
User DB APP
fring Network Carrying millions of VoIP, GSM and Video calls each month GSM/PSTN termination by leading international carriers Global network of SIP gateways
fring-Carrier Interfaces Allows “transparent” user experience between IP/GSM/PSTN Telephony (SIP), Billing (prepaid/postpaid) and Messaging Carriers retain call control and billing monitoring
Customer Value Through Simplicity
Call or SMS anyone as if on home network Use standard phone number – no “user IDs” Receiving party will get standard call or SMS
Remain available when roaming or even when using another network’s SIM Reachable on your home network number Calls and SMS seamlessly received via IP
Single billing entity Calls and SMS billed according to user’s plan No 3rd party payments required
Extended Network “Coverage”
Avoid Roaming Charges For both national & international
termination by offloading minutes to IP
Stickiness User still “online” even when he
switches to another SIM
a-la ‘Femto Cell’ via WiFi OTT Extend your network coverage via WiFI
Flexible IP Roaming Policy Allowing your preferred policy for
supporting only WiFi or National and international IP Roaming
Extend Your Services with Advanced VAS
Communication, Collaboration & Productivity Video conferencing Cloud integration for file sharing Voice & video recording
Brand Footprint ‘With a Pulse’ Your brand at the forefront with your
own communication app, for ongoing dialogue with users
Summary
“Virtual Handset” for your brand Messaging, VoIP, Video & conferencing Transparent support for PSTN/GSM
Proven Platform and Network Quick time-to-market - “Cloud” integration
Carrier remains in control Call control and Billing (postpaid & prepaid) Your choice of termination routing
A native solution for users & carriers• Voice, SMS and Video over IP has never been simpler• Reduce churn to OTT apps while offloading roaming costs
Thank You
Contact us : [email protected]
Network Interfaces
Usage & Integration Scenarios
Telecom-Enterprise Interfaces
MVNO
MNO
PSTN/NGN
CorporateNetwork
Smartphone LaptopFixed PhoneMobile Phone
fringNetwork
MSC HLR
File Repository
Firewall / SBC
GGSN
SMSC
Billing
Directory
LDAP
SIP
SBC
SBC
Enterprise
Tablet
SIP/E1SIP/E1
SIP/E1
SIP
SCCP/CAMEL
Billing MSC
HLR
INAPI
(Messaging, Monitoring etc)
IP-PBX(Audio/Video)
Video Conferencing
Telecom
Desktop IP Phone
Access
User DB APP
Incoming Voice Call
A
B
C
Jane calls Joe on his regular mobile
number
Joe roaming, using WiFi or other SIM for IP connectivity
Call is received on fring application
Call is routed as standard roaming call
Joe is in home network coverage Call is received as standard voice call
Joe is roaming, with no IP connectivity
Home Network
RoamingIP Available
No IP connectivity
Delivering an Incoming Voice Call fringMNO/MVNO
SBC
HLR
MSC
Jane calls Joe
1. Jane’s call reaches MSC
1
23
5
6
7
4
SIP
BILLING
BILLING
App Server
User DB
Pager
Call reaches Joe on fring
2. MSC queries HLR & IN3. Flexible delivery priority:
• Forward to fring• Direct delivery• Voice Mail
4. Call routed to fring’s network through SBC
5. User DB determines Joe is online and sends call to app server
7. Call is routed over IP network to Joe
6. Pager wakes up Joe’s fring application
Call forwarded to fring network:
SBC8
Joe is not reachable by IP
8. Call returned to MSC for alternate (cellular) delivery or Voice Mail deposit
8
IN
Incoming SMS
A
B
Jane sends Joe an SMS on his regular
mobile number
Joe wants to receive SMS on fring in addition to the standard mobile
delivery
SMS delivered on fring, allowing for easy and cost-efficient reply
Joe wants to receive his SMS on fring only
SMS is delivered on fring over any available IP connection
SMS delivered directly as well as on fring
Out of coverage, using WiFi or other SIM for IP
connectivity
Roaming on other network
SMS ONFRING ONLY
SMS ONFRING TOO
IP ONLY
Roaming
Delivering an Incoming SMSfringMNO/MVNO
SMS
GW
HLR
SMSC
Jane sends Joe an SMS
1. Jane’s SMS reaches SMSC
1
2
3
5
6
7
BILLING
BILLING
User DB
Pager
SMS reaches Joe on fring
2. SMSC queries HLR3. SMSC delivery options:
• Forward to fring• Both SMSC & fring
4. SMS routed to fring’s network through either:• XMPP• MM4/MM7• SIP• SMS API5. User DB determines local APP server
7. SMS is delivered over IP to Joe
6. Pager wakes up Joe’s fring application
SMS forward request provisioned by fring
network following new user registration
SIP
API
4
SMS
GW
App Server
XMPP
MM4/MM7
Outgoing Voice Call
Jane uses fring over IP to call Joe on his
normal number
Joe belongs to another network/country
Native phone call is received on Joe’s handset
Joe belongs to the home network/country
I’M A HOME NETWORK
USER
I BELONG TO ANOTHER NETWORK
Outgoing call placed through home network
Outgoing call placed through fring gateway
A
B
Delivering an Outgoing Voice Call fringMNO/MVNO
SBC
HLR
MSC
Joe receives Jane’s call
1. Jane’s call reaches App Server
5
42
3
1
3
SIP
BILLING
BILLING
App Server
User DB
2. User DB update
3. Call routed to home network through SBC
4. MSC receives incoming call
5. Native call delivered to Joe
6. Billing/Prepaid server interface opened for the duration of the call
7. Call routed to fring/partner gateway
Call routed to home network for termination
SBC
Jane uses fring over IP to call Joe on his normal number
Call terminated through local fring/partner gateway
Call GW
7
8. Native call delivered to Joe
8
6
Making a Video Call
A
B
Jane makes a fring video call to Joe
Joe’s VoIP handset application is not
running
Push notification wakes up fring application and Video Call is received
Joe’s VoIP handset application is running
Video Call received on fring
Joe’s handset runs Android
HANDSET APPLIVATION
RUNNING
HANDSET APPLICATION
NOT RUNNING
Joe’s handset runs iOS
Push notification reaches handset. Joe accepts notification, fring app
wakes up and Video Call is received
Delivering a Video Callfring1. Jane’s video call reaches her
local App Server
User DB
Video call reaches Joe
2. App Server queries the User DB for the identity of Joe’s local App Server
6. Request for video call sent by Joe’s App Server to handset application
7. Jane and Joe’s handset applications negotiate call, select compatible media protocols and optimal routing channel
8. Video call takes place over selected routing channel
User DB shows that Joe’s handset application is running
App Server
Jane makes a video call to Joe
App Server
User DB shows that Joe’s handset application is NOT running
3. Request for waking up handset application is sent to either Apple or Android Push Servers
4. Push Notification reaches Joe’s handset and wakes up application*
25
7 Apple Push Server
Google Android Push Server
1
3
4
65
8
5. Joe’s location registers in User DB