FACEBOOK 201 How to be More Engaging

This tutorial is in No way endorsed or associated with Facebook the company. This tutorial has been created by the Kenai Peninsula Tourism Marketing Council as an educational aid for the KPTMC Members.

TODAY! You will…

Learn how to…Be more engaging

Learn how to…Stay Visible to your fans

Learn how to…Become a resource

Get the Checklist!Facebook’s Marketing Boot Camp Week 2 Checklist

FACEBOOK 201 How to be More Engaging

Lets get started!

FACEBOOK 201 How to be More Engaging

How do I get

MORE fans?!

You will start networking by becoming fans of organizations relevant to your Fan Page. This might include your local Chamber of Commerce, Club Memberships, Official City Fan Pages, Ect.

All you have to do is SEARCH and LIKE for their page. It would not hurt to send them a message requesting that they like your Fan Page too.

FACEBOOK 201 How to be More Engaging

•Posting interesting information on a regular basis builds your fan’s favorability of your posts. As you interact and engage with your fans more often, that individuals interests become identified with your page. Their interaction with your Fan Page will show up in their newsfeed for their friends & family to see.

•By becoming a resource, fan’s will visit your page more often to stay in-tune with the “What’s Happening Now”. They will also be more likely to share your posts on their wall.

Pssst! Sharing Viral Posts = Great Content (Keep an eye out for shares). Once you have identified what spreads best, TRY MAKING YOUR OWN VIRAL CONTENT!

BECOME A RESOURCE

POST INTERESTING INFORMATION ON A REGULAR BASIS

FACEBOOK 201 How to be More Engaging

Master the Art of Search!Start by switching to your personal Facebook account, then typing in your search term and navigating to the bottom of the search box where it says “See more results…”

To your left you will see SEARCH FILTERS.From here you can filter yourFinds by people, pages, places, groups, Apps, Events, ETC!

Tip: A great way to begin encouraging fan growth is by joining Facebook Groups with similar interests in your area. Introduce yourself and share a link to your Fan Page with the group.

FACEBOOK 201 How to Stay Visible to your Fans

How to stay visible to your fans:

The more viral your posts, the more valuable your

content is. Facebook distributes information

based on a content engagement bidding system.

Facebook users are on the Social network for a very

specific reason. “It’s all about them”. The more self-

centric the content is, the better.

Facebook users are on Facebook to share THEIR

lives and to learn about what is happening in the lives of

people they are interested in.

FACEBOOK 201 How to Stay Visible to your Fans

Create a criteria for engagement by identifying your targets specific symbols.

Individuals brand WHO THEY ARE with what they share.

1. Identify your target market.2. Identify your targets symbols.3. Share content that represents those symbols

(Creating/Designing that content is EVEN better).

FACEBOOK 201 Facebook Hot Spots

Find the Hot Spots!Make your contact information

readily available where you know new visitors are looking.

FACEBOOK 201 Publish it

Company Representative's NameStreet Addresses Telephone number(s)Fax numberE-mail addresses and Website

Like Us on Facebook!

Put your social networks on your published products. Put them in your advertisements, on your business cards, on your fliers, in your newsletter… Put your Social Networks EVERYWHERE!

Tip: QR codes are great when used correctly. Think of a QR code as a mobile button. If you use them be sure to give a “call to action” which instructs them how to use it.

Download a QR reader to your SmartPhone for instant access!

FACEBOOK 201 Get More Interaction

Grow your Fan Page numbers using

Sweepstakes, Photo Voting Contests,

Giveaways, Etc…

There are multiple 3rd party platforms that offer their application for FREE

or at a very low rate for pages with lower fan

numbers.

Check out:Shortstack

OfferPopWix for Facebook

These WYSIWYG platforms are fantastically simple

and great for helping you customize special

applications.

FACEBOOK 201 Get More Interaction

Tag your Fans Use the @Fan’s Name to tag your fans, friends and reciprocal Fan Pages in your posts.

WhispercodePost a Whispercode to encourage fans to come to your place of business for a discount or reward. Take the hard part out of getting customers through your door.

TriviaFan’s Love Trivia! DO avoid pointless and cheesy trivia. Geographical trivia is great! Example: “Who knows where this is?”

FACEBOOK 201 Week 2 Checklist

Start putting Social Media to work for you! Download the Check List:

http://ads.ak.facebook.com/ads/FacebookAds/Bootcamp_Week2_Checklist.pdf