EIS 2350

Wednesday, October 9, 13

EIS 2350

I’m hoping to get this right, after 6 semesters...

Wednesday, October 9, 13

STAND ALONE SOCIAL NETWORKS

A Broadcasting tool

A Relationship tool

A Hangout tool? I think they’re still figuring it out

Wednesday, October 9, 13

STAND ALONE SOCIAL NETWORKS

Wednesday, October 9, 13

HOW DO THESE TOOLS WORK?

HOW SHOULD WE USE THEM FOR OURSELVES AND FOR “BRANDS”

Wednesday, October 9, 13

HOW DO THESE TOOLS WORK?

HOW SHOULD WE USE THEM FOR OURSELVES AND FOR “BRANDS”OURSELVESOURSELVESOURSELVES

Wednesday, October 9, 13

Wednesday, October 9, 13

THE EVOLUTION OF FACEBOOK

Wednesday, October 9, 13

WHAT’S UP WITH MY NEWSFEED?

Edgerank:

The formula (algorithm) that determines your “Top News” on Facebook

Wednesday, October 9, 13

WHAT’S UP WITH MY NEWSFEED?

Edgerank:

Affinity

The formula (algorithm) that determines your “Top News” on Facebook

Wednesday, October 9, 13

WHAT’S UP WITH MY NEWSFEED?

Edgerank:

WeightAffinity

The formula (algorithm) that determines your “Top News” on Facebook

Wednesday, October 9, 13

WHAT’S UP WITH MY NEWSFEED?

Edgerank:

WeightAffinity Decay

The formula (algorithm) that determines your “Top News” on Facebook

Wednesday, October 9, 13

EDGERANK

Wednesday, October 9, 13

HOW MUCH WEIGHT DO YOU CARRY ON SOCIAL?

Wednesday, October 9, 13

FACEBOOK: THE BASICSFriend Feed View:

Optimizing your friend feed: Override the Algorithm.

Status Update Options: Location, Tagging, Check-In, etc.

Customize the Broadcast: Who’s going to see this?

Live Stream: What are my friends up to?

Lists: How do I organize these people? (similar to Google+ “Circles”)

Subscribe: How do I become a feed (and to whom), how can I get a feed?

Wednesday, October 9, 13

FACEBOOK: A FEW COOL FEATURESView FriendshipView Relationship (facebook.com/us)Music (facebook.com/music)Individually (facebook.com/mssloane/music)

Wednesday, October 9, 13

FACEBOOK: A FEW COOL FEATURESView FriendshipView Relationship (facebook.com/us)Music (facebook.com/music)Individually (facebook.com/mssloane/music)

Everything you do is tracked (https://www.facebook.com/mssloane/allactivity)

Wednesday, October 9, 13

FACEBOOK: A FEW COOL FEATURESView FriendshipView Relationship (facebook.com/us)Music (facebook.com/music)Individually (facebook.com/mssloane/music)

Everything you do is tracked (https://www.facebook.com/mssloane/allactivity)

and everyone can see... everything

Wednesday, October 9, 13

ENGAGEMENT

Wednesday, October 9, 13

FACEBOOK: APIAPI - Application Programming Interface

Allows two systems to talk to one another.

For Facebook, this allows a programmer to “plug in” functionalities from Facebook into their application

acronyms are fun for tests!

Wednesday, October 9, 13

FACEBOOK: APIAPI - Application Programming Interface

Allows two systems to talk to one another.

For Facebook, this allows a programmer to “plug in” functionalities from Facebook into their application

If you’re SUPER interested in this stuff, I recommend:https://developers.facebook.com/docs/

acronyms are fun for tests!

Wednesday, October 9, 13

FACEBOOK & ENTERTAINMENT

Wednesday, October 9, 13

FACEBOOK & ENTERTAINMENT

Wednesday, October 9, 13

4 : 1 TO TWITTER

Wednesday, October 9, 13

FACEBOOK: SPOTIFY

Music Discovery?

CD BABY TUNECORE THE ORCHARD

Wednesday, October 9, 13

FACEBOOK: SPOTIFY

Music Discovery?

How could this benefit YOUR artist, or up and coming artists?

CD BABY TUNECORE THE ORCHARD

Wednesday, October 9, 13

HOW DO THESE TOOLS WORK?

HOW SHOULD WE USE THEM FOR OURSELVES AND FOR “BRANDS”“BRANDS”“BRANDS”“BRANDS”“BRANDS”

Wednesday, October 9, 13

FACEBOOK: PAGES

Facebook Pages

How to build the ULTIMATE page for yourEntertainer ?

Wednesday, October 9, 13

FACEBOOK: PAGESCreate Your Page

Wednesday, October 9, 13

FACEBOOK: PAGESOptimize Your Page with the Following

Media

VIDEO PHOTOS

Wednesday, October 9, 13

FACEBOOK: PAGESOptimize Your Page?

Music Apps

Wednesday, October 9, 13

FACEBOOK: PAGESOptimize Your Page?

Music Apps

Wednesday, October 9, 13

FACEBOOK: PAGESOptimize Your Page?

Music Apps

Wednesday, October 9, 13

FACEBOOK: PAGESOptimize Your Page?

Music Apps

Wednesday, October 9, 13

FACEBOOK: PAGESOptimize Your Page?

Music Apps

Wednesday, October 9, 13

FACEBOOK: PAGESOptimize Your Page with the Following

Tickets | Store | Monetize!

LINKS FROM TRACKS FROM YOUR DIRECT TO FAN PROVIDER

Wednesday, October 9, 13

FACEBOOK: PAGESOptimize Your Page with the Following

Tickets | Store | Monetize!

LINKS FROM TRACKS FROM YOUR DIRECT TO FAN PROVIDER

Wednesday, October 9, 13

FACEBOOK: PAGESOptimize Your Page with the Following

Tickets | Store | Monetize!

LINKS FROM TRACKS FROM YOUR DIRECT TO FAN PROVIDER

Wednesday, October 9, 13

FACEBOOK: PAGESOptimize Your Page with 3rd party

Content

Link your Content

Wednesday, October 9, 13

FACEBOOK: PAGES

What Are YOUR Artists Doing on their Facebook Pages?

Wednesday, October 9, 13

FACEBOOK: PAGES

What Are YOUR Artists Doing on their Facebook Pages?

What tools are they using?

Wednesday, October 9, 13

FACEBOOK: PAGES

What Are YOUR Artists Doing on their Facebook Pages?

What tools are they using?

What is the landing page?

Wednesday, October 9, 13

FACEBOOK: PAGES

What Are YOUR Artists Doing on their Facebook Pages?

What tools are they using?

What is the landing page?

Is there a push to “Like” to get more content?

Wednesday, October 9, 13

FACEBOOK: MORE LIKES?

Wednesday, October 9, 13

FACEBOOK: ADS

Wednesday, October 9, 13

FACEBOOK: MORE LIKES?Integration:

Website, Newsletter

Invite Everywhere, Utilize “Suggest” to a Friend

Wednesday, October 9, 13

Incintivize:

FACEBOOK: MORE LIKES?

Wednesday, October 9, 13

FACEBOOK: MORE LIKES?Premium Content

You Must “Like” This Page to Get More

If you’re interested in more....

Wednesday, October 9, 13

FACEBOOK: MORE LIKES?

Quality Content

Consistent Updates

Leverage Facebook Offline Opportunities

Here’s FIFTY...

Wednesday, October 9, 13

CONTENT ENGAGEMENT

Wednesday, October 9, 13

WHY DOES THIS MATTER?

Wednesday, October 9, 13