Facebook en EspañolFrom the inside out

Ada Luz RestrepoAnalyst, Spanish User Operations Facebook

“Best Practices on Building a Corporate Facebook Fan Page for U.S. Hispanics.” Hispanic PR Blog

1 Who is on Facebook?

2 A connected world

3 From English a Español

4 Facebook Pages: Reaching your audience

5 Facebook Ads: The power of targeting

Agenda

Who is on Facebook?

500 million+ active users

Activity on FacebookInteresting facts

Average user has 130 friends

700 billion minutesper month

50% of active users log on in any given day

A connected world

Around the world

About 70% of Facebook users are outside the US

Hablamos Español

▪ Roughly 15% of the users live in Spanish speaking countries

▪ Top countries: Spain, Chile, Mexico and Colombia

From English a Español

Users have the final word

Facebook Pages: Reaching your audience

Pages facts

• More than 20 million people connect to Facebook Pages each day

• Over 75 million people are supporters of non-profit Pages on Facebook

• The top 40 US Government Facebook Pages each have more than 1.5 million supporters

Where conversation happens

Where conversation happens

Share your photos…

… and your videos

Facebook Search

Pages best practices

▪ Create content worth sharing

▪ Join the conversation

▪ Use Tools to increase relevance

▪ Make your site social

Facebook Ads: The power of targeting

Profile based targeting

Facebook resources for PR

www.facebook.com/pr

www.facebook.com/adsmarketing

www.facebook.com/bd

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