Social Media Marketing Essentials

Using Popular Social Media Tools to Promote Your Business

Facebook Marketing

Introduction to Facebook

Creating an attractive profile page

How to create and leverage on your Facebook group for your business

How to create and leverage on your Facebook page for your business

How to create events that people want to go

Supporting your Facebook marketing campaign with Social Ads

Introduction to Facebook

More than 800,000 Singapore accounts and more than 200 million accounts world wide

The fastest demographic is those 30 years old and older

Average user has 150 friends on the site

More than 4 million users become fans of Pages each day

More than 850 million photos uploaded to the site each month

More than 7 million videos uploaded each month

More than 2 million events created each month

Creating an Attractive Profile

Make Your Profile Photo Fabulously Attractive

Fill out your profile

Spice up your profile

Keep your profile up-to-date

Make Your Profile Photo Fabulously Attractive

Provide good visibility of your face

Boost the contrast level using Adobe Photoshop (or PhotoFiltre)

Make sure you crop effectively

Change profile pictures regularly

Casestudy

Casestudy

Casestudy

How to create and leverage on yourFacebook group for your business

The right configuration

Leverage existing Facebook friends

Use your email contacts

Press Releases/Blog Posts

Join Related Groups

Keep the Content Fresh

Create relationships with new members

Casestudy

Tracking Your Group's Success

The number of members you have in your group.

New members who join per day/week/month.

Ratio of new members to people who left the group.

Engagement: Activity on Wall Posts and Discussion Boards.

Members who also accepted invitations to join your events.

How to create and leverage on your Facebook page for your business

Creating the perfect profile picture

Develop custom tabs for custom ads

Don’t let new users land on the wall

Integrate Applications To Increase Engagement

Increase Engagement in Your Facebook page

Publish Interesting and Relevant Content - Just like in other areas of social media (blogs, Twitter, etc), it’s extremely important to provide interesting content to your readers. Facebook is no different. By regularly referencing other relevant content, your fans will keep returning to your page. While attracting repeat visitors is not the single most important component of fan pages, repeat engagement is easily the second most important variable.

Post and Tag Users in Photos and Videos - Tagging users in photos and videos is probably one of the most effective promotional activities that you can do. The only challenge is coming up with content to tag users in.

Casestudy

Casestudy

How to create events that people want to go

RSVP and write a message in the box on your Requests page

Write on the Wall - whether your RSVP is a Yes, No or Maybe.

Upload Photo(s) & Video(s)

Post relevant links using Links

Click on “Invite People to Come” and invite your friends

Click the Share button and Post to your Profile with a message

Click the Share button and send to specific friend(s) or a List(s)

Send out a tweet(s) on Twitter with the link to the Facebook event

Write a Message on the Wall

Post Relevant Links

Uploading Pictures

Uploading Video

Invite Your Friends

Share on Profile Page

Share with Relevant Friends Only

Supporting Your Facebook Marketing Campaign with Social Ads

Social Ad Dashboard

Social Ads Report