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Faces pages and groups presentation by Jacqui O'Beirne, Dogs Trust. Please note some of these details are no longer relevant, as Facebook has changed settings. Please get in touch if you would like further assistance!
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Pages v Groups
Dogs Trust
Jacqui O’Beirne
Digital Marketing Manager
Kate Walker
Digital Marketing Assistant
Pages v Groups
PageGroup
Who for?
Pages• Public figures• Businesses• Organisations• Celebs
• Your public presence on Facebook
Groups• Issues• Activities• Common interest
• A place for communication and opinion
Visibility
Pages• Visible to everyone• Appear in search engines• No need to be logged in to view• Can have restrictions e.g age, country
Groups• Only visible to logged in users• Only found via Facebook search or
invitation• Not listed on search engines
Who can Join
Pages• Everyone and anyone via ‘like’ button• Used to be ‘fans’
Groups• Can restrict who can join• Open group - anyone can join and invite• Closed – new members must be approved• Secret – Invitation only.
Who can create
Pages• Only an official representative
Groups• Anyone!• Note: groups can be started in your name without
your permission.• These can be closed by reporting to Facebook. • Better way to join and interact pushing them official
page.
Updates
Pages• Page updates not linked to personal update• All page update show in ’fans’ newsfeed• Can send updates to all ‘fans’ via message• Pages can ‘like’ related pages.
Groups• Updates linked to individual• Posts will appear in ‘members’ newsfeeds• Groups allow bulk invites
Community
Pages• Based around your brand• Allows links out to further info on brand• Encourages interaction with the brand• For many a customer service outlet.
Groups• Encourages member to member interaction• Develops a closed community with in facebook
Applications
Pages• Applications can be added to the page
Groups• No applications can be added
The Wall
Pages• Anyone can post photos videos or
comments, depending on set up• Users can view all comments or just
those by the brand
Groups• No interactive, wall just individual
comments
Other stuff
Pages• RSS – Yes• Vanity URL – Yes• Stats – Yes• Ads - Yes• Events – yes• Admins – Many.
Groups• RSS – NO• Vanity URL – No• Stats – No• Ads – yes• Events - yes• Admin – only one.
Setting up a fan page
Fan pages are where people can ‘like’
Facebook pages
How to create a page
Who you are
Complete the info
Fan page navigation
Edit your pageFan countCreate more pages
Follow us!
facebook.com/dogstrust