22
Facebook Recruiting: How to Locate Hard-To-Find Dealership Talent Meredith Soleau HR Director Ed Schmidt Auto, Inc.

Facebook Recruiting: How to Locate Hard-To-Find Dealership Talent

Embed Size (px)

DESCRIPTION

Everyone talks about recruiting through social media, but how do you really take action? In this webinar Meredith Soleau, Human Resources Director of the Ed Schmidt Auto Group, will cover the following topics: Use Facebook as a sourcing tool to find passive applicants that wouldn’t otherwise apply. Take Facebook recruiting even deeper, performing Facebook key word searches, within BranchOut (a Facebook recruiting application). Learn how to close passive Facebook leads and get them into your dealership for interviews.

Citation preview

Page 1: Facebook Recruiting: How to Locate  Hard-To-Find Dealership Talent

Facebook Recruiting: How to Locate

Hard-To-Find Dealership Talent

Meredith Soleau

HR Director

Ed Schmidt Auto, Inc.

Page 2: Facebook Recruiting: How to Locate  Hard-To-Find Dealership Talent

Moderator

Becky Ross

Marketing Manager

(303) 228-8753

[email protected]

Page 3: Facebook Recruiting: How to Locate  Hard-To-Find Dealership Talent

www.DealerWebinars.com Membership

• One-click Registration

• Webinar History

• Exclusive Members Only Content

Page 4: Facebook Recruiting: How to Locate  Hard-To-Find Dealership Talent

Presenter

Meredith Soleau HR Director

Ed Schmidt Auto, Inc.

419.872.4415 [email protected]

Page 5: Facebook Recruiting: How to Locate  Hard-To-Find Dealership Talent

How Do I Know So Much Stuff?

Page 6: Facebook Recruiting: How to Locate  Hard-To-Find Dealership Talent

Fact:

Page 7: Facebook Recruiting: How to Locate  Hard-To-Find Dealership Talent

Fact:

Page 8: Facebook Recruiting: How to Locate  Hard-To-Find Dealership Talent

Fact:

Page 9: Facebook Recruiting: How to Locate  Hard-To-Find Dealership Talent

Facebook has over 1 billion monthly active users.

What makes this ‘directory’ different is the power of

connectivity and the social graph.

Facebook connections represent friends, family, co-

workers...

YOU DO NOT HAVE TO “FRIEND” THESE PEOPLE TO

FIND THEM ON FACEBOOK!

But you SHOULD be my friend.

facebook.com/meredith.soleau

Page 10: Facebook Recruiting: How to Locate  Hard-To-Find Dealership Talent

Find ONE person that works at the place

you want to steal recruit someone from.

Look at the person’s friends on Facebook.

Click on anyone that lists the

workplace/position that you desire.

Look at those people’s friends.

Keep going until you find the right person.

Click on that person & send them a private

message from your account to theirs.

Page 11: Facebook Recruiting: How to Locate  Hard-To-Find Dealership Talent

Dearest Jason, I’ve been farming your friends for years.

Page 12: Facebook Recruiting: How to Locate  Hard-To-Find Dealership Talent

If there’s one thing I can count on, it’s Jason making friends at work.

Page 13: Facebook Recruiting: How to Locate  Hard-To-Find Dealership Talent

While Jason is totally awesome, and thankfully he never discovered what I was doing… What if you never find your Jason? That’s when you take it to the next level. That’s when you BranchOut.

Page 14: Facebook Recruiting: How to Locate  Hard-To-Find Dealership Talent

It’s like LinkedIn but for Facebook.

It’s an application inside of Facebook.

It’s a way for recruiters to connect with job

seekers without becoming Facebook

friends.

I have over 250,000 people in my network

right now.

SIGN UP FOR THIS! START CONNECTING!

branchout.com/meredith.soleau

Page 15: Facebook Recruiting: How to Locate  Hard-To-Find Dealership Talent

My company pays to have back-end access to ALL

people on BranchOut; and my first, second, and

third Facebook connections.

They have two services for recruiters: Recruiter

Connect & Career Connect

Pay for Recruiter Connect. It costs less than

running ads and saves you TIME.

Contact: [email protected].

Page 16: Facebook Recruiting: How to Locate  Hard-To-Find Dealership Talent

I don’t use Recruiter Connect the way they showed me

to use it during the sales demo.

I use it to find the names of hard-to-find-people.

I repeat, I use BranchOut as a sourcing tool, much like

you would use LinkedIn as a sourcing tool.

But your network of people is so much larger on

Facebook. BECAUSE THAT’S HOW MATH WORKS.

Page 17: Facebook Recruiting: How to Locate  Hard-To-Find Dealership Talent
Page 18: Facebook Recruiting: How to Locate  Hard-To-Find Dealership Talent

Sometimes people show up without a name. No worries. I know a work-around. Just click “Start Introduction”. And then the real magic starts to happen.

Page 19: Facebook Recruiting: How to Locate  Hard-To-Find Dealership Talent

These people are No-Name’s Facebook friends. LOOK THEM UP ON FACEBOOK!

Page 20: Facebook Recruiting: How to Locate  Hard-To-Find Dealership Talent

BOOM! No-Name FOUND!

Thank you, Alicia! Whoever you are.

Page 21: Facebook Recruiting: How to Locate  Hard-To-Find Dealership Talent

Now pick up the phone and call that person!

Yes, call them at work!

If I cannot get them at work, I send them messages through Facebook.

If we have a mutual Facebook friend, I call that

person and get their cell phone number.

Page 22: Facebook Recruiting: How to Locate  Hard-To-Find Dealership Talent

Milk is for closers.

Meredith Soleau HR Director Social Media Maven Wearer of Fantastic Hair

Email: [email protected]

Twitter: @meredithsoleau Facebook: facebook.com/meredith.soleau Staff Writer: fistfuloftalent.com Humorist: lifescrazyjoke.com Editor: curvygirlguide.com