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Darim Online Learning Network for Synagogues presents a webinar on Facebook 101: An Introduction to Social Networking and Facebook for synagogue staff and lay leadership.
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standing together. moving forward.
Lisa ColtonFounder and President
Darim [email protected]
434.977.1170
101An Introduction to Social Networking and Facebook
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Survey Results
• 44% of you use Facebook frequently, personally.
• 33% of your organizations have a Facebook group.
• 30% of you created a professional Facebook presence, but don’t use it.
• 24% of you have not ventured into Facebook professionally at all.
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Social Networking
This is all about seeing eachother as real people.Increasing transparency, connection, and knowledge about each other.
What’s something useful or important you’ve learned about a friend on on Facebook?
Photo credit: KarenSJilly, Flickr
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Technology is a Tool
• Just like anything else, a tool is only as good as that ways in which you use it.
• Today, what is the tool?• Next 2 sessions in
March and April focusing on goal oriented uses of this tool for your organization.
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Communication Revolution
Social Media is fundamentally changing the way people
relate to one another, and provides not just new
opportunities, but new norms for relationship building and
doing business.
Volume
Immediacy, mediumVolume, Viral, and Personal
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
New Perspective on the 80/20 Rule
• 80/20 Rule example: 80% of your fundraising comes from 20% of the wealthiest donors.
• New Perspective: 80% of your message is distributed through 20% of your most connected constituents.
• Connect with the well-connected! Leverage their networks and trust.
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
What Is Social Media?
The Term “Social Media” refers to online tools (web sites) that depend on user contributions and interactions between people to build shared meaning and value. It is:
• Participatory: It blurs the line between media and audience. • Open and Democratic: Everyone has a voice. For this reason content is seen as
authentic and trustworthy, coming from a trusted person.• Conversational: Two (or more) way conversation between people rather than one-
directional broadcast from an institution. • Communal: Supports formation, growth and strength of communities around a
particular shared interest.• Connected: Thrives on being connected, making use of links to other sites,
resources and people, rather than being territorial and proprietary. Facebook is especially successful because it is so “sticky”, meaning users come back to the site frequently.
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
More than 170 million active users (“active” means have been to the site in the last 30 days)
More than half outside of college
More than 15 million update at least once/day
Approx. 45% of active users visit at least once/week
Average user has 120 friends
Able to write in Hebrew (& many other languages!)
Over 55,000 applicationsIncluding hundreds of Hebrew/Jewish applications
Adding 600,000 new users/day
And… GROWING
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Facebook Wall
• Running update of your actions.
• Comments on your status updates.
• Friends can “write” on your wall.
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
News Feed
• Running feed of info about and by your friends
• Status updates, with comments
• Photos/videos posted• Connections made• Notes/links shared• Actions taken, e.g. “Lisa
just joined the group Beth Israel Preschool”
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Increasing Depth of Connections
The strength of social media is that is marries the power of the technology with real human needs, instincts and behaviors;
– We want to express ourselves;
– We want to be heard;
– We want to connect with other people;
– We want to collaborate;
– We want to be productive;
– We want to be reflective;
– We want to trust those we connect with;
– We want to feel in control;
This is not (just) about frivolous time-wasting
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Social Capital
Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.
Examples to share?
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Ambient Awareness
• See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008 http://tinyurl.com/5frgla
• Small bits of information add up to a stronger relationship
• Implications for community building, staff relationships, team cohesion, board engagement, volunteer and donor recruitment and engagement, etc.
• If you are in the business of relationship building, this is one of your most powerful tools.
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Strengthening Relationships
• Making connections• Learning about
milestones• Overcoming the small
talk when you are in person
• Open pipeline for awareness and communication
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Connections Over Time and Space
• Facebook: Camp Alumni Group
• Alum initiated and virally spread - 175 members
• Reconnected with dozens of people
• Thanksgiving events organized
• 908 photo, 3 video and 70 text posts
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Strong Relationships = Stronger Community
Social Network Analysis: 2 kinds of networking
Bonding: Strengthening the ties within a defined community by increasing the connections among and between all members, and the social capital exchanged.Black lines: existing bonds. Green lines: new bonds Created through social capital and tools like Facebook To establish the connections and open communication
Bridging: establishing connections between communities. Implications:-Outreach-Fundraising-Marketing-Impact-Access to resources
Examples?
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Using Networks Smartly
Unaffiliated but stronglyconnected. Prospective members!
Members, but not well connected to the community as a whole. At risk for dropping membership, and good candidates for engagement.
These are your80/20 people:Mavens and Connectors
Circle representscurrent members
In general, the thicker the interior network,the stronger the community.
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Thinking about Behavior
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Other Social Networking Platforms
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
NING
• Specialized social networks• Open or closed• Many features (discussion,
blogs, photos, video, profiles, RSS etc)
• Customize design/URL• Requires momentum to keep
people coming back (less sticky than Facebook for many users, but also more focused)
• Instant and free• Anyone part of a Ning group?• CAJEnet example
Storahlab, a project of Storahtelling, for congregational educators
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
MySpace
• Different demographic
• More flexible design
• Used widely by artists and musicians as their web site.
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Linked In
• Professional networks and profiles
• Groups established for orgs and/or purposes
• Unemployed using for job networking
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Facebook Webinar Series
• FACEBOOK 101: An intro to social networking and FacebookTuesday, February 17, 3:00-4:00pm EASTERN orWednesday, February 18, 1:00-2:00pm EASTERN
• FACEBOOK PAGES, GROUPS, AND CAUSES, OH MY!: Understanding Community on Facebook
Wednesday, March 18, 1:00-2:00pm EASTERN orThursday, March 19, 3:00-4:00pm EASTERN
• FACEBOOK POLICIES FOR ORGS & CONGREGATIONAL LEADERSHIP: Guidelines and issues to consider
Thursday, April 23, 3:00-4:00 PM EASTERN orFriday, April 24, 1:00-2:00 PM EASTERN
Many sessions are already full. We are considering adding additional dates.
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Q/A and Discussion
• Your experiences• Successes?• Frustrations?• Questions?