Fallon Worldwide Case StudyGeneral

Headquarters: AT&T Tower, Minneapolis, Minnesota, United States

Website: www.fallon.com

History: Fallon was founded in 1981 by Pat Fallon and four other partners as Fallon McElligott Rice.

Owner: Publicis Groupe

Campaigns

Rolling Stone - Perception/Reality'

The Cosmopolitan of Las Vegas – ‘Just the Right Amount of Wrong'

Time Magazine - Red Border

MTV - Jukka Brothers

Lee Jeans - Buddy Lee

Lee Jeans - Super Greg VS Buddy Lee

Holiday Inn Express - Stay Smart

Electronic Data Systems - Cat Herders

BMW - BMW Films

Skoda - Cake

CitiBank - Live Richly

United Airlines - It’s Time To Fly

Virgin Mobile - Chrismahanukwanzakah

Sony - Balls

PBS - Be More campaign

Amazon.com - Amazon Theatre short films

Cadbury Schweppes - Gorilla

McDonald's - Arch Deluxe - one of the largest ad campaign failures ever.

KEY FACTSCreated 1981Number of staff 400Number of countries 3Number of offices 3EMEA 1, North America 1, Asia Pacific 1Key markets USA, Japan, UAE, UKRelated companies SSF Group

Summary: In the past six months, Fallon Minneapolis has overhauled its operations, which included appointing a new leadership team and refocusing the agency. These changes brought six new business wins in a row, with Abu Dhabi Commercial Bank (ADCB) among its new clients.

Meanwhile, Fallon London was named Campaign’s Agency of the Year for a second year in a row in 2008. The success of Cadbury’s Gorilla ad saw the Gunn Report name it the most-awarded spot in 2008. Fallon Tokyo picked up seven new accounts, including Alpine, BoConcept, DeLonghi, Diageo Old Parr Scotch, Diners Club, Herman Miller, and Sony PlayStation.

Furthermore, the formation of SSF Group headed by Kevin Roberts brought about new collaboration and contacts. Its first year in existence saw SSF land its first global account, Cadbury.