Famous Fonts analysis

According to Steve Jobs, Apple was so named because Jobs was coming back

from an apple farm, and he was on a fruit diet. He thought the name was "fun,

spirited and not intimidating”

Apple's first logo depicts Isaac Newton sitting under an apple tree. It was almost

immediately replaced by the "rainbow Apple", the now-familiar rainbow-colored

silhouette of an apple with a bite taken out of it.

Jobs was presented with several monochromatic themes for the "bitten"

logo, and Jobs immediately took a liking to it. While Jobs liked the logo, he

insisted it be in color to humanize the company. The logo was designed

with a bite so people didn't’t mistake it for a cherry. The colored stripes

were conceived to make the logo more accessible, and to represent the

fact the Apple could create graphics in color. In 1998, with the new iMac,

Apple discontinued the rainbow theme and began to use monochromatic

theme nearly identical in shape to its previous rainbow version. On various

products, packaging and advertising.

Google have gone through a variety of names since its initial change in

name from backrub in 1998. This original Google logo (above) was

created in Baskerville Bold and the decision was to use primary colors

however a secondary color was used on the letter ‘L’ to show that

Google doesn't’t conform to rules.

This new version of the logo was first tested in 2009 and was officially launched

on May 6th 2010.

It utilizes an identical typeface to the previous logo however the"o" is distinctly

more orange-colored in place of the previously more yellowish "o", as well as a

much more subtle shadow rendered in a different shading style.

From 1999 to 2010 this Google logo was the first permanent and the most

recognized of all the ‘Google’ logo’s.

On May 21st 2010, the 30th anniversary of the arcade game Pac-Man, Google

unveiled worldwide their first interactive logo. Anyone who visited Google could play

Pac-Man on the logo, which featured the letters of the word 'Google' on the Pac-Man

maze.

The latest Google logo was released September 19, 2013. The major difference in

comparison with the previous logo was the flattening of shadows on the lettering to

be consistent with the company's current user interface.