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Presentation at Inbox Love.
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andFearLoathingLas INBOX
in
weLOATHEourinbox
why?
Streamof consciousnessof strangersof machinesof marketers
SMS SMS
SMS SMS
Goddamn Grapefruit.
tweet-from-suicide-booth
tweet-to-facebookfacebook-to-email
email-to-smssms-to-tweet
tweet-to-mail mail-to-mobilemobile-to-face face-to-assass-to-tweet tweet-to-voicemailvoicemail-to-mobile
mobile-to-tweet
tweet-from-suicide-booth
tweet-to-facebookfacebook-to-email
email-to-smssms-to-tweet
tweet-to-mail mail-to-mobilemobile-to-face face-to-assass-to-tweet tweet-to-voicemailvoicemail-to-mobile
mobile-to-tweet
WIN!
Deliver Mail
Discard Mail
andFearLoathingLas INBOX
in
Emails to everybody are
received by nobody
1THOUGHT
Why does email have
the CC field?2THOUGHT
Separate “Action” from “Information”3
THOUGHT
3 twilio rules of
email etiquette
HIGHLANDER RULETO: Contains 1 Person1
23
ACTION RULETO: Response Required
FYI RULECC: Informational Only
Broadcast: Entertainment
TO ME: Action RequiredCC ME: Read Later
3 Buckets
Filter Messages TO You (Action)
From CC (FYI)
SMS CC?
Voicemail CC?
TOCC
Email TO CC List Serve
SMS Personal GroupMe/Beluga/FastSociety... 4INFO
Voicemail To Me Sales Team SayNow
Twitter DM @Mention Feed
Facebook Message Groups Wall
REPLY
FYI
ENTERTA
INMENT
Require Attention
FYI Reading
Some Entertainment
Require Attention
FYI Reading
Some Entertainment
Require Attention
FYI Reading
Some Entertainment
Require Attention
FYI Reading
Some Entertainment
Still a stream of
consciousness...
Require Attention
FYI Reading
Some Entertainment
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Je! Lawsontwilio.com
@je!el
Obey the HighlanderFinal tip: