Feature Pack 8 for WebSphere Commerce – Are you making the most of latest release?

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27-02-2015 1www.royalcyber.com - IBM premier business partner

WCS FEP8 Webinar – Royal Cyber Inc.

24th February, 2015

WebSphere Commerce 7

Feature Pack 8

Webinar on -

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Presenter

A NatashaSr. Technical Sales LeadRoyalCyber Inc

Presenter

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Agenda

Table of Contents

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What’s new in FEP8

Aurora Starter Store Features

More Power to Buyer Organization

Contracts – Pricing and Catalogs

Management Center Enhancements

REST API Enhancements

Utilities Update

Search Enhancements

Enhanced Integration with Sterling CPQ

Enhanced Integration with IBM Tealeaf

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What if your Digital Presence could…

On a Single Out-of-the-Box

Platform, Supporting

all Routes to Market

→ Deliver an engaging B2C experience in a B2B world?

→ Enable buyers to interact anywhere, anytime?

→ Execute your business strategy with every customer interaction?

→ Accelerate the onboarding of new buyers?

→ Manage configurable products and services?

→ Confidently commit to delivery dates, while providing an integrated pre and post sales process?

→ Provide Governance and Control of Quotes and Approvals?

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IBM WCS7 FEP8

Leading the ecommerce race with IBM’s WCS7 FEP8

→ Customer experience determines customer loyalty.

→ B2B customers are looking for enhanced features with B2C kind of experience. AuroraB2B store in FEP8 makes this possible.

→ Site search is playing an increasing role in eCommerce. With advanced search relevancy features, WCS paves the way for higher conversion per click

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WebSphere Commerce – FEP8

Major enhancements

Proposal

→ Aurora B2B Starter Store

→ Single Starter Store supporting both B2B and B2C customers

→ B2B store also available with Responsive Web Design

→ Faster time to market with improved management of your

promotions and marketing activities

→ New and enhanced utilities enabling ease of use for Business

Users to manage the site

→ Improved WebSphere Commerce Search and Faceted

Navigation

→ Rule-based sales categories

→ Efficient integration to IBM Sterling CPQ for your product

configuration needs

→ Enhanced integration with IBM Tealeaf & IBM Digital Analytics

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Aurora Starter Stores (B2C & B2B)

Pre-built and fully functional starter store with below features

→ Buyer centric marketing

→ Contract based prices (B2B)

→ Contract based catalogs (B2B)

→ Cross and up-sell functionality

→ Promotions

→ Order Approval flow (B2B)

→ Product fast finder

→ Support for Recurring Order

→ Multi select Faceted Navigation

→ Search engine optimization

→ Multi lingual, multi currency support

→ User Account Management

→ Checkout process

→ Support for Product attributes and assets

→ Enhance operational automation

→ Widget based social integration

→ Responsive web design

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Accelerate time to market with IBM Starter Store

…and deliver an engaging B2C like experience

IBM Starter Store

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Buyer-Admin Features

Enhanced features for buyer-admins to manage the below through the storefront

→ Self-service organization management

→ Buy-on behalf of other buyers

→ Creating buyers within the organization

→ Assigning roles to buyers

→ Order Approval

→ Buyers Approval

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Create Organization

Establish Buyers

Assign approvals and roles

Empowering buyers with organizational control accelerates the onboarding process

Support for complex buyer organizations, contracts and relationships

Added Support

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Buyer Features

Buyers have

→ Usage of B2B widgets to manage Catalog browsing capabilities

→ CSV upload for requisition lists

→ Contract selection after signing-in

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Contracts in B2B Commerce

Contract defines Terms & Conditions for customer to purchase products from store

→ Catalog Filter

→ Price Lists

→ Price Equations

→ Price Constants

→ Price Rules

→ Upload Price List

→ Contract Export

→ Contract Import

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Catalog Filter

In WebSphere Commerce Management Center –

→ Filter the catalog to a specific set of users

→ Exclude any products in the master catalog

→ Exclude specific products from display to a set of users

→ Upload the Catalog Filter received from external systems

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Price Rule

→ Price rule is a set of instructions created to generate prices on the storefront.

→ Each time a customer views a page that displays prices, the instructions in the price rule are used to set the price for the product.

Users belonging to specific condition will follow this condition path

Condition checking whether our newly created Price List "CostPrice• contains Coffee Table products

Get Price from CostPricePrice List

Get prices for all the products from default offer price list for all the users that does not belong to specific condition as above

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Requisition Lists – B2B

Requisition Lists

→ List of items to order a later date

→ Private and Shared Requisition Lists

→ Shared Requisition Lists –Users within organization can submit the order

→ CSV upload for Requisition Lists

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MC Enhancements– FEP8

- Find promotions with advanced WC search- Archive inactive promotions and prevent display in the main list of promotions

Marketing directors

Catalogstool

Promotionstool

Marketingtool

- Access privileges like the Marketing Manager- Can also download exported information of Customer segments

- Rule-based sales categories- Use of WC Search to manage catolog entries for the rule-based sales categories- View the catalog entries for a specific attribute dictionary attribute

- Export customer segments into downloadable CSV files- Configure marketing activities for specific customers who are viewing

catalogue specific to certain attributes

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Commerce Composer – What’s New

Enhanced> Catalog Entry List Widget

Optimized widgets for B2B use

New> SKU List Widget> Add to Requisition List Widget> Predefined Dynamic Kit List Widget

New page types –

SKU pages & Predefined Dynamic Kit pages supported in Commerce Composer

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REST API enhancements – FEP8

Speed time to deployment and reduce the cost of implementation with…

Simplified REST framework and API enhancements for:

Digitalmarketing

Promotions

Coupons

Pricing

Order

Sitenavigation

Contentsearch

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Data Extract / Load - Promotions

Data load tocreate new

promotions orchange existing

ones

Utility enhancements

to manage Promotions within

WebSphere Commerce

Extract promotional

marketing data to XMLformats

Utilization of the extracted data across

multiple environments

Bulk uploadusing Data load

utility of the XML information

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WebSphere Commerce Search

→ Rule based Sales Categories

(Rules on Product Attributes or Categories)

→ Contract Price Indexing

→ Improved Search relevancy

→ Auto-suggest enhancements

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› Populate a category using rules based on categories, attributes and other properties that are in WebSphere Commerce Search index

› Products in the category can be fixed at authoring time or can be dynamically rendered on scheduled basis

› Prepend the generated category products with specific products

Create sales categories of products/SKUS based on search rules

Provide flexibility, agility and rapid time to market with dynamic sales categories

Dynamic Sales Categories

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Catalog Management – Faceted Navigation

→ FEP 8 leverages the merchandisers to enhance faceted navigation by adding images to the facet values.

→ Enablement achieved through the Management Center’sCatalog tool

→ Product attributes use images to represent facet value

→ Image facets seen in Product Listing pages

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Sterling CPQ

Support advanced features for PDK

(Predefined Dynamic Kit, also known as PDC - Predefined

Configuration)

Enable globalization support for the

integration solution

Enable end 2 end integration scenarios from configure (Configurator) to

order (WC) to fulfilment (OMS)

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Manage and Optimize the Customer Experience with Tealeaf

WebSphere Commerce now includes a limited-use bundle with Tealeaf Customer Experience Management that enables Tealeaf to be used in test environments to explore its capability.

→ Rapidly identify and resolve hard-to-find site application issues

→ Replay shopper interactions to pinpoint problems.

→ Aurora starter store checkout flow is pre-configured with Tealeaf Customer Experience.

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Royal Cyber overview

→ Possess Smarter Commerce authorization

→ IBM Premier Business Partner for around 10 years

→ Winner of 2013’s IBM Mobile Innovation Award, 2014’s Enterprise Modernization Award

→ Our client – Office Brands is winner of 2013 IBM Smarter Commerce Sell Award

→ Team of more than 600 highly skilled IT professionals

→ Extensive experience digitizing B2B channel

→ Many assets available for B2B Commerce fast implementation

→ Offer Both hosted and SAAS based e-commerce offering for large and mid-market organizations

https://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_prb_2013_beacon_smarter_commerce

https://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_prb_2013_beacon_smarter_commerce

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Questions & Answers

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