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Avaya Video Collaboration SolutionsFestival della Tecnologia ICT - #fdtICT2013Simone Bini – Responsabile Soluzioni Video AVAYA18 Settembre 2013
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Agenda – Video Collaboration
1. History & Current Social and Market Trends
2. Avaya Video Collaboration Solution
3. Avaya Video Collaboration Capabilities
4. Case Studies
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©2013 Avaya Inc. All rights reserved
A Brief History of Video Conferencing
1964– AT&T Picturephone debuts at the 1964 New York World’s Fair– First transcontinental video call between two venues
1982– Compression Labs introduces the first commercial video conference
system– $250,000 per system with $1,000/hour line charge
1986 - 1995– PictureTel and VTEL enter the market with “roll about” systems– Industry matures to half billion dollar market
1992 - 2005 – Transition from ISDN to IP– Radvision enters the market - 1992
2007 – Introduction of HD and Telepresence
2009 – CISCO acquires Tandberg
A Brief History of Video Conferencing
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Social and Market TrendsOrganizations face a tough economy, aggressive competitors,
fragile customer loyalty, and changing demographics
Economyand Recession
Generational SocialNetworking
Cloud Virtual Worldsand Communities
Mobile Living
BYODtrends
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Video Market Trends
Video soft clients growing at 340% through 2015 – Gartner 2011
Desktop video growing at 13.6% - 2015 -Wainhouse, 2011
Conference room video growing at 5.5% through 2015 - Wainhouse, 2011
Video Related Services grow 15.5% 2015 - Gartner, 2011
Desktop video is driving the significant growth due to video soft clients and the need
to be mobile
Business Processes are scattered and too slow
Businesses are dispersed, with people scattered globally
Decisions take too long, they are not made in real time
Desktop Videois on the rise
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48% Enterprise Deployed
28% Employees Served
60% UC growth rate driven by personal/
mobile video
40% employees spend >20% of time away from
desk
80% Fortune 100 deploying
iPhones/iPads
of enterprises expect to integrate desktop/mobile video with rooms – Nemertes Research
Over
Enterprise Video Meets Mobile Collaboration
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~20% of US employee workforce work from “home” at least 1 day a week
~10% of US employee workforce are considered “road warriors / mobile workers”
~2.5% of US employee workforce consider “home” as their primary working place (~3M)
Sources : Global workplace analytics, U.S Department of Labor
Workforce Going Mobile
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Digital natives now entering the workforce
Changing Workforce Culture
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Connect any number "n" of machines - whether computers, phones or even cars – and you get "n" squared
potential value
Think of phones or computers without networks or cars without roads
Now consider the benefits of linking the value of room video conferencing systems to the users of hundreds of millions of mobile devices
Metcalfe’s Law
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Any Device Any Location Any Modality Any Network Contact Driven
Right People Right Information Right Time
Relevant, Instant Access Visual: Human Element Contextual Analytics Any Source, Any Format Filtered, Prioritized Portable, Accessible
CollaborationEnhanced communications that eliminates device and media dependencies and enables users to collaborate using their own set of tools from anywhere to harness the collective intelligence of all users to drive innovation
Available Anytime Circumstance AppropriateWork Assignment DrivenWorkflow Integrated
Collaboration Solutions
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What solutions with Avaya Video products do?
Integrate video collaboration at system core
Enhance customer experience through ease and quality of video communication
Enable disparate teams to complete projects more rapidly using video
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End User
Line of Business
IT
Meeting The Needs Of All Your Constituents
Faster Execution
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Customer Experience
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Decrease Cost
Simplify Maintenance
Integrate Systems
Increase Productivity
Any Device, Any Modality
Problem Resolution
Deploy New Services
Anywhere, Anytime
Relevant Information
Social Networking
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Common Challenges
Tough, competitive environment
Poor communication among geographically dispersed teams impacts bottom line
Need to improve customer service
Need to accelerate product development
Need to compete for best talent, while keeping costs under control
Travel impacts productivity, costs and carbon footprint
Internal IT teams lack time, expertise and resources to select and implement long-term, future-ready collaboration strategy alone.
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High-Performance Video Solutions for Your Business
Advanced collaboration capabilities
Best video performance in real world environments
Simple to use
Lowest TCO
World class service and support
Accelerate your business with stronger relationships and smarter decisions.
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The Avaya Difference
VIDEO, SIMPLE AS A PHONE CALL
BEST PERFORMANCE OUTSIDE CORPORATE NETWORK
COMPREHENSIVE SOLUTION – OUT OF THE BOX
MULTI-VENDOR VIDEO INTEROPERABILITY
FLEXIBLE PURCHASE AND DEPLOYMENT CHOICES
GLOBAL AVAYA PROFESSIONAL SERVICES
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5
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6
3
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Avaya/Radvision Video Collaboration Solutions Highest quality room system, desktop and mobile solution The most flexible and affordable telepresence system Simple, affordable solutions for all size businesses. Comprehensive management application Open standards: Interoperable with most vendor systems
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Radvision – Connecting the World of Video
VoIPVoIP
VoIPVoIP
VoIPVoIP
SIP PBXSIP PBX
Room SystemRoom System
TelepresenceTelepresence
SCOPIA MobileSCOPIA Mobile
Flare / ADVDFlare / ADVD
3G3G
ONE-XONE-X XT SeriesXT Series
Cisco®
Alcatel-Lucent®
IBM® MicrosoftLync®
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Scopia Elite 6000 - Hybrid MCU
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©2013 Avaya Inc. All rights reserved
H.264 AVC
Video streams with 5% packet loss rate
SVC encoding creates layered video streams Protect the small base layer with FEC Allows significantly cleaner video even across lossy networks
H.264 SVC
Scalable Video Coding
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©2013 Avaya Inc. All rights reserved
The Best of Both Worlds
conferencing
iView Management
Radvision Scopia
Multi-modal collaboration experienceVery high scale (tens of thousands)
Rich video conferencingComprehensive interoperability
p2p
conf
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Cloud Services
Cost Effective for all size of businesses
Accessibility – any place or device
Internet optimized media handling (SVC, NetSense, Hi Profile)
Scalability & uptime (Virtualization, ATCA, redundant architecture)
Unmatched interoperability
Converged client management
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©2013 Avaya Inc. All rights reserved
Service Provider
Challenge: Offering a service to make mobile video access easy for employees, customers and partners regardless of device or location that allows video conferencing to become a go-to collaboration tool and not one reserved for special meetings.
Solution: The Orange Video Meeting app, powered by Scopia Mobile from Radvision, enables one-touch remote access to video conferencing in today's environment of BYOD and mobile workforces.
Results: Cloud-based video services offered to customers in 107 countries worldwide enables simple virtual room video meetings that can include mobile, room, telepresence and desktop users.
Orange Business Services (France Telecom-Orange B2B Branch)
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©2013 Avaya Inc. All rights reserved
Enterprise
Avaya Internal Deployment
Challenge: Cost effectively manage a due diligence process to support an acquisition of a globally dispersed company with 4 development locations in Israel, Italy, US and China.
Solution: Utilize the Radvision Scopia production network to host virtual meetings with dispersed teams to provide full collaboration meetings of voice, video and data.
Results: Successful completion of acquisition leading to the decision to deploy Scopia internally to 4500 Avaya sales and support personnel. Service was turned up on the date of the close and currently has 8500 users.