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Mastering the Mobile App User Acquisition Obstacle Course Spencer Scott February 26, 2014
Fiksu tightly integrates the app marketing ecosystem, making it easy to acquire the users you want.
200 PEOPLE
3 CONTINENTS
Fiksu tightly integrates the app marketing ecosystem, making it easy to acquire the users you want.
800 CLIENTS
2300 APPS
Fiksu tightly integrates the app marketing ecosystem, making it easy to acquire the users you want.
2B+ APP INSTALLS
3.8B+ BID REQUESTS/DAY
“Fastest growing iPhone game in history” – BusinessInsider
Pair a good product with a good marketing plan Social mechanics need critical mass to trigger viral effects Find users with the highest propensity to invite friends
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1 week
#1 Overall
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Sustain Optimization
Channels: Video Banner RTB (CTR 5.6%) Interstitial Text
Creatives: Banner & video Message, Colors
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1M in 8 days 3.5M in 3 weeks
10M+ to date
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35 min/day playing time
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$1 CPI non-incent 7:1 organic to paid
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Android launch International
Localized creative
