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Tools and tactics for searching social networks to find experts and investigate sources. Presented August 2013 at the Summer School for Investigative Reporting at SSE Riga, Latvia.
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Pros: • More than 1 billion ac/ve users worldwide • Crosses all demographic lines in most countries • Mobile-‐heavy audience Cons: • Users are wary of people they don’t know • Due to varying user se@ngs, some informa/on is not available • OpenGraph search isn’t available to all yet
Use Case #1: Ge@ng the basic info and image on a named source
Pay to Message: It’s Worth It
Use Case #2: See who I know close to a story or in a loca/on
Use Case #3: Search by jobs, loca/ons, hobbies, any of Facebook’s input data sets
Interest lists – monitor public figures, companies, poli/cians, brands Friend lists – arrange contacts into groups to make browsing and pos/ng easier
Pros: • More than 238 million members in 200 countries • 65% located outside the U.S. • Mul/-‐language support
Cons: • S/ll gaining use in some industries and na/ons • Some features only available with premium memberships
• LinkedIn for Journalists – join the group. • Premium service: free for journalists who do a 35-‐minute webinar.
• Keep your profile current and robust so poten/al sources can find you.
Use Case #1: Get background on a specific person
Use Case #2: Find a source with a par/cular background or skill set linkedin.com/skills/
Use Case #3: Search for a source at a par/cular company
Use Case #4: Follow companies’ and governments news
Also: Set up email alerts on searches
Pros: • More than 288 million ac/ve users worldwide • Used widely for big stories, movements • Mul/-‐language support • Lots of third-‐party tools
Cons: • S/ll gaining use in some industries and na/ons • 40% of users use it to read only • Can be very noisy
• Search by keywords, loca/on, /me
• Organize users into useful groups
• Watch companies and sources
• Read only what you need
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Mandy Jenkins [email protected]
@mjenkins MandyJenkins.com
These slides & more at slideshare.net/mandyjenkins