Finding Facebook !Success

In a Declining Reach World

Why Are You Using Facebook?

Why Are You Using Facebook?

Brand awareness

Why Are You Using Facebook?

Brand awareness

Drive traffic

Why Are You Using Facebook?

Brand awareness

Drive traffic

Engagement with readers

Why Are You Using Facebook?

Brand awareness

Drive traffic

Engagement with readers

Monetize

Why Are You Using Facebook?

Brand awareness

Drive traffic

Engagement with readers

Monetize

Other?

Brand Awareness

Brand Awareness

Drive Traffic?

Drive Traffic?

Under 140 characters

Drive Traffic?

Under 140 characters

Clickable headline - watch the bait!

Drive Traffic?

Under 140 characters

Clickable headline - watch the bait!

Big image (600px wide)

Drive Traffic?

Under 140 characters

Clickable headline - watch the bait!

Big image (600px wide)

Put the link in the comments OR

Drive Traffic?

Under 140 characters

Clickable headline - watch the bait!

Big image (600px wide)

Put the link in the comments OR

Put the link right at the top

Drive Traffic?

Under 140 characters

Clickable headline - watch the bait!

Big image (600px wide)

Put the link in the comments OR

Put the link right at the top

Engagement with readers

Engagement with readers

Monetize

Monetize

Other?

Other?

Other?

It always comes back to WHY you are on Facebook

in the first place!

Trending

Timing

Boost?

Boost?

Or No Boost?

Questions?