Finding Signal in the Real-Time Noise

Finding Signal inThe Real-Time NoiseFinding Signal inThe Real-Time NoiseLouis GrayLouis Gray

February 16, 2010February 16, 2010

First, Some SignalFirst, Some Signal

> Louis Gray creates lots of noise.

Blog: LouisGray.com

Twitter: @louisgray

Everywhere: louisgray

> Silicon Valley early adopter tech blog. 2,500+ posts since 2006.

> 12 years in the Valley focused on Marketing, PR, advisory and social media for enterprise and startups.

2 © 2010 | Louis Gray | blog.louisgray.com

Hash Tag:

#rtwmeetup

The SituationThe Situation

Finding Signal in The Real-Time NoiseFinding Signal in The Real-Time Noise

More Info Than EverMore Info Than Ever

“In 2009, more data will be generated by individuals than in the entire history of mankind through 2008.”

– Harvard Business ReviewThe Social Data Revolutionshttp://blogs.hbr.org/now-new-next/2009/05/the-social-data-revolution.html


More Places Than EverMore Places Than Ever


More People Than EverMore People Than Ever

“According to our research, Twitter is as of December processing more than one billion tweets per month. January passed 1.2 billion, averaging almost 40 million tweets per day.”

-- Royal PingdomTwitter: Now more than 1 billion tweets per monthhttp://royal.pingdom.com/2010/02/10/twitter-now-more-than-1-billion-tweets-per-month/


More People Than EverMore People Than Ever

“Today we're celebrating our sixth birthday, and this week there will be 400 million people on Facebook. Just one year ago we served less than half as many people...”

-- Mark Zuckerberg, FacebookSix Years of Making Connectionshttp://blog.facebook.com/blog.php?post=287542162130


More ConnectionsMore Connections

“Today the average Twitter account has 300 followers; in July, it had 70.

The average account now follows 173 accounts; in July it was only following 47.

The average account today has posted 420 updates; in July that number was 119.”-- HubSpotThird State of the Twittersphere Report #SOTwitterhttp://www.hubspot.com/blog/bid/5503/HubSpot-Releases-Third-State-of-the-Twittersphere-Report-SOTwitter


Faster and Faster…Faster and Faster…






This Can be a Problem…This Can be a Problem…

> Too Many Places

> Too Fast

> Too Much Noise

> Fear you might actually miss something important.



One Solution…One Solution…

The Solution for Many…The Solution for Many…


Untape Your Eyelids…Untape Your Eyelids…

> You Need Filters

– Don’t see things that clutter your feed.

– You can’t read every single story and update.

– You can’t friend everyone in the world.

> You Need Relevance

– Relevant to your demographic

– Relevant to your situation

– Relevant to your social graph

– Most important, relevant to you.


Defining Noise. Defining Signal.Defining Noise. Defining Signal.



Is This Noise?Is This Noise?


What About This?What About This?


And This?And This?


Really?Really?


But It’s Not Just Twitter…But It’s Not Just Twitter…

21

© 2010 | Louis Gray | blog.louisgray.com

Noise Is PersonalNoise Is Personal

> One person’s noise can be another person’s signal. Because we are all individuals, the way that we interpret information and updates is influenced by our own goals and interests.

> Noise can be defined by the frequency of updates and the volume of response, but most accurately, it is a lack of relevancy.


Some Quick TipsSome Quick Tips



Tip to Reduce NoiseTip to Reduce Noise

Don’t Be Afraid to Unsubscribe or Unfollow

Constantly Review Data Sources and Sites


Tip to Increase SignalTip to Increase Signal

Consider Following Shared Items or “Favorites”



Teach the Tools You Use to Filter Better


Teach the Tools Who You LikeTeach the Tools Who You Like



Leverage lists and “Best of Day” options



> Save searches and have results by e-mail

> Bookmark vanity searches, keywords

– Icerocket has the best in the world.

– Google Blog Search, Technorati, Twitter, OK.


Finally! Some Tools.Finally! Some Tools.



Finding the Right FiltersFinding the Right Filters

Editorial Filters and Curators One or more people find the best content

and I trust them to find it.

Popularity Filters The more shares and Diggs,

the better.

Social Filters What my friends like, I will like.

Personal Filters Content that is just for me, based on my

interests.


Editorial FiltersEditorial Filters

> Politics: Matt Drudge

> Technology: Techmeme

> Geek Tech: Slashdot

> Sports: SBNation.com


Popularity FiltersPopularity Filters

> Twitter: TweetMeme

> Web News: Digg

> RSS shares: RSSmeme


Social and Personal SignalSocial and Personal Signal



Google Buzz Does RelevancyGoogle Buzz Does Relevancy


Google Buzz’ RelevancyGoogle Buzz’ Relevancy

> Auto-connect *** suggest *** to people you e-mail and chat most often.

> Bump items to the top that have the most activity, such as comments, while those without activity are pushed to the bottom.

> Activity on Buzz shares are echoed in Reader.

buzz.google.com


Introducing CadmusIntroducing Cadmus


CadmusCadmus

> Cadmus groups similar tweets and social updates to filter out clutter.

> Cadmus provides you personal trending topics, not just local or global, as Twitter does.

> Cadmus groups popular conversations by day or week, which are expandable.

www.thecadmus.com


Introducing CascaadIntroducing Cascaad


CascaadCascaad

> iPhone app and Web site that recommends content to you based on your social circles.

> Divides content by subject, and provides the ability to create custom channels by keywords.

> Links contain nested replies and show other social engagements.

www.cascaad.com


Introducing LazyfeedIntroducing Lazyfeed


LazyfeedLazyfeed

> Lazyfeed scours thousands of RSS feeds and organizes them, by topic.

> Newly discovered posts that match your watched topics flow in real time to your browser.

> Lazyfeed follows topics you choose, not sources or individual people.

www.lazyfeed.com


Introducing MozzlerIntroducing Mozzler


MozzlerMozzler

> Enhanced UI for Twitter and Facebook

> Designed for Twitter lists

> Display of rich media, in line

> You can show links only, or all updates

beta.mozzler.com


Introducing my6senseIntroducing my6sense


my6sensemy6sense

> My6sense is an iPhone app tailored for mobile data consumption, of RSS and social streams

> My6sense watches your activity and improves its recommendations over time, tailored specifically to you.

> Its digital intuition improves the more you use the product.

www.my6sense.com


Introducing TwazzupIntroducing Twazzup


TwazzupTwazzup

> Highlights of contacts you interact with most often on Twitter.

> Expanded link previews

> Included rich media

> Sentiment analysis

> Personalized, clickable, trending topics

beta.twazzup.com


Is There a Summary?Is There a Summary?



Signal from NoiseSignal from Noise

> Noise and signal differ by individual

> You can reduce noise by filtering & unfollowing

> Constantly review data sources

> Follow curated lists from crazy people like me

> Find “Best of” lists where applicable

> Try new tools aimed to bring relevant value

> Optimize for you, not for the crowd


Tools RolodexTools Rolodex

Facebook http://www.facebook.com

Twitter http://www.twitter.com

Lazyfeed http://www.lazyfeed.com

Mozzler http://beta.mozzler.com

My6sense http://www.my6sense.com

Twazzup http://beta.twazzup.com

Cascaad http://www.cascaad.com

Cadmus http://www.thecadmus.com

TweetDeck http://www.tweetdeck.com

Buzz http://buzz.google.com

FriendFeed http://www.friendfeed.com

Google Reader http://www.google.com/reader


To Find Out MoreTo Find Out More

> Louis Gray

http://blog.louisgray.com

@louisgray

408 646 2759

[email protected]

Paladin Advisors Group

http://www.paladinag.com

@paladinag
