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Here are the slides from day one of my presentations at PR News's Social Media Summit.
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@ThomasHynes#prsocial
Fine-Tune Your Content Marketing Strategy
What’s the goal? How do you find what’s being said
about your brand and your industry? How do you identify influence? How do you reach consumers?
@ThomasHynes#prsocial
ARE YOU EVEN LISTENING?
First Rule: Listen
@ThomasHynes#prsocial
Case Study
@ThomasHynes#prsocial
Monittor
@ThomasHynes#prsocial
Listening to Engage
@ThomasHynes#prsocial
Identifying Influencers
How to gauge the influence in others?
Is it worth engaging with every single person who tweets at you?
How influential is your own message?
@ThomasHynes#prsocial
Klout
@ThomasHynes#prsocial
Klouchebag
@ThomasHynes#prsocial
bit.ly
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TweetStatsTweets by Month
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TweetStatsTweets by Day
@ThomasHynes#prsocial
TweetStats
Tweets by Hour
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MentionMapp
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TFF RatioBeware! Some are actually not that helpful…
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Hootsuite
Group Twitter
@ThomasHynes#prsocial
Twitter Team
Victoria Harres ^vh (@victoriaharres)
Brett Simon ^bss(@savsimon)
Christine Cube ^cc (@cpcube)
Thomas Hynes ^th (@thomashynes)
@ThomasHynes#prsocial
@ThomasHynes#prsocial
Going Mobile
@ThomasHynes#prsocial
InstagramPicture’s worth a thousand words…
• Over 40 million users
• Over 1 billion photos
uploaded
• 1600% growth between
4/2011 – 4/2012
• Sold to Facebook for
$1 billion
@ThomasHynes#prsocial
Chobani Instagram
Product Awareness
Humor
Fan Art
CSR Efforts
