The first five slides

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Martin Pastoors

Wageningen UR Centre for Marine Policy

Presented at ICES Annual Science Conference 2009, Session SInspired by Cliff Atkinson, www.sociablemedia.com

We are both the senders and the receivers

We often get overwhelmed with information

And you really want to get your main message across

Focus on the first five slidesto make an impact

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Slide 1: Setting

“Where am I and when is it?”

Slide 2: Role

“Who am I here in this setting?”

(asks the audience)

Slide 3: Point A

“What challenge do I face?”

Slide 4: Point B

“Where do I want to be?”

Slide 5: Call to action

“How will I get from A to B”

Avoid information overload

What do you want the audience to remember?

Focus on the first five slides to make an impact

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