Organic Deck & Marketing Plan

DIVORCERESORT.NET

Table Of Contents Introduction Natural Traffic SEO

On-Page Optimization Dynamic On-Page

Optimization Off-Page Optimization Link Building Initiatives

Analytics Tracking & Reporting

Onsite & On-Page

Marketing Opportunity Increase Traffic & Multiply

Traffic Sources Enhance Website

Performance SEO Blueprint

Summary Deliverables & Packages

Contact

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Innovative Marketing Approach – Focused on Conversions Comprehensive Reporting & Proprietary Software In-house Experienced Copywriters, Programmers & Designers Unique tracking & Recording for Targeting & Ongoing Data

Mining

Unique Experience

Operate a comprehensive organic search campaign combining natural, local & social tactics. Source new, relevant inbound traffic and create a prominent, dominating first page web presence on Google, Yahoo & Bing across all platforms. The goals for this campaign are to increase market share, sales & ROI

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Online Marketing

Search Engine Optimization Search Engine Marketing Social Media Marketing Publicity

Contributing Expert Content Providing Expert Commentary Develop a strategy to increase

positive online reviews Offline to Online Integration

Website copy & layout Effective Lead Magnets Email Marketing

Follow-up & Post-transaction sales

Up-sells Continuity / Subscription

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Create & Increase TrafficIncrease Website

Conversions

Natural Traffic5

SEO consists of actions taken so that search engines can find and rank your website. The traffic gained from these efforts is called “natural” or “organic” traffic.

Creating a great on-page experience. Optimizing the website structure to search

engine specifications. Creating & maintaining a supporting network

off-page. Establishing the website as the authority in it’s

space

On-Page Optimization6

We continuously evaluate the website to determine the contribution to rankings & conversions. We then perform adjustments as needed.

Effective Keyword Insertion The density & frequency of keywords can be critical for a website’s

natural ranking. Search engines draw a fine line between acceptable keyword placement

and “keyword stuffing”, the latter can get a website penalized. FSI continuously optimizes content to ensure the website performs

optimally.

Website Audit Unique page titles & Meta descriptions. Optimized URL structure. Correct HTML structure. Optimized HTML / XML site maps. Optimized image tags & descriptions.

Dynamic On-Page Optimization7

Search engines emphasize regularly updated, unique content, but it is important avoid clutter which can distract visitors and prevent conversions.

Dynamic Content Examples News section preview to the news page that updates with

press releases. Blog preview on the home page.

Blog Management & Optimization Post articles regularly. Host the Blog on www.website/blog. Integrate all social endorsement Widgets.

Off-Page OptimizationCreating & maintaining inbound links from reputable websites are critical elements of SEO. A multitude of high quality links are akin to a vote of confidence in the eyes of the search engines.

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Unique Competitive Analysis Link Acquisition & Management Article & Press Release Submission Guest Blogging Social Bookmarking Directories (national, local, industry

specific)

Link Building Initiatives Competitor Links

Reviewing competitor backlinks, page rank, social engagement etc. helps to gather useful information and ideas to implement in our campaign and gives us an idea where we stand - Some of the search engines metrics are competition based.

Articles & Press Releases Our copywriters author articles and press releases, insert links and distribute them

to relevant websites. Guest Blogging

FSI will post comments and answers in related blogs and industry forums while inserting links back to the website.

Social Bookmarking & Directories Submitting to directories and bookmarking sites results in links and mentions from

other websites. We set-up and bookmark the website on Social Media outlets such as KnowEm, Delicious, Diigo, Reddit, Digg, StumbleUpon, Clipmarks, and submit to multiple local, national and industry specific directories.

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Analytics, Tracking & Reporting

Technical Website Audits. Search Engine Results Tracker. Visitor Traffic. Domain Metrics (Mozrank, AlexaRank,

Domain Authority). Inbound Link & Competitive Analysis. Conversions & Call Tracking

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Our proprietary software enables conversion tracking & website performance analytics in Real time.

Confirm load-time to ensure a high quality score Validate HTML & CSS codes Ensure compatibility across multiple Browsers Confirm overall Functionality of all features (broken links, etc.) Confirm website’s robots.txt & meta tags allow search engines to scan the website Edit page titles & meta descriptions to find the combinations with the highest Click

through Rates

We perform periodic testing to identify issues with the website’s source code, design or URL structure that might cause roadblocks. These impediments can make it more difficult for search engines to scan the website while potentially disrupting the user experience

Ongoing on-site testing11

Uncover the competition’s link reputation Find your competitors' inbound links & locate the Google PageRank for

each link. Discover the number of links & calculate the value of each link. Determine the type of websites linking (blog, forum, .edu, .org, etc.). Discover which links bring the most traffic and overall value to your

competitors. Discover the age of each linking website. Acquire valuable, relevant links, currently promoting the

competition.

Keywords – Discover which keywords are being targeted by competitors The anchor text used in links to your competitors' sites. The number of inbound links for each anchor text word or phrase. The number of times a keyword is used in page titles of webpages linking

to the site.

Unique Competitive Analysis12

MARKETING OPPORTUNITY13

Increase Leads Increase Market

Share

Dominate the entire search engine 1st page results Utilize authoritative websites to promote the company brand and

specific, unique services. Promote social profiles and videos on search engines. Create & promote slideshows, Infographics & e-books.

Promote main company website on search engines for specific services & targeted keywords with buying intent

On & offline integration – Promote office location on local search platforms across all search engines and directories.

Increase Traffic & Traffic Sources14

Utilize clear & well positioned calls to action. Engage visitors and create conversion paths. Utilize contact and request forms to enable tracking. Create privacy policy & place a link on the website. Verify website is “SEO friendly”.

Match pages to target keywords. Edit meta tags (titles, descriptions, headers). Set up site maps - XML & HTML. Verify canonicalization so each webpage has only one unique URL

Utilize effective lead magnets to create follow up opportunities.

Enhance Website Performance15

On-going keyword analysis to ensure targeting of best keywords & phrases To maximize relevant traffic, target keywords in the following formats:

City + service, Service + city. (e.g. Austin divorce attorney) Industry + service, Service + industry. (e.g. divorce attorney) Unique service keywords. (e.g. divorce mediation)

Complete on-page and on-site optimization Complete a competitive analysis to uncover valuable and acquire inbound links Raise website PR, acquire links, citations, increase local presence & inbound traffic

Submit website to national, local & industry specific directories Enhance brand awareness, establish industry authority online & create backlinks

Create and distribute articles & press releases optimized for the target keywords Leverage industry specific blogs & forums for guest blogging

Engage in Social optimization (Facebook, Google+, LinkedIn) to enhance social signals

Search Engine Optimization Blueprint

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Local SEO Deliverables - $2,500 monthly Initial Setup

Perform initial comprehensive website audit

Set up/ edit profiles on Google+ Local, Bing and Yahoo Local

Google Analytics generated & installed  On-Page Optimization

Analyze website structure and content Verify site for GEO specific optimization

Analytics, Tracking & Reporting Monthly website traffic report  Monthly keyword traffic report  On-going competitive analysis Call Tracking & Recording

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Local Link Building & Social Bookmarking On going link acquisition & management Create citations & directory links with a

local impact. Social website submission. Create backlinks based on targeted

keywords using: Blogs Forums Social sites

Inbound links via comments & insights Answer sites EHow

Develop a strategy to solicit reviews on Google+ Local & supporting websites.

1st Package Deliverables - $5,000 Monthly Research & Account Set up

Initial website audit Keyword analysis Competitive analysis Analytics & Webmaster tools setup &

integration

Onsite Optimization Content management:

Header tags Keywords optimization

Review & edit meta tags & page titles Review image file names & descriptions Create HTML/XML sitemap

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 Off-Page SEO & Online PR SEO articles

Optimized off-page articles Article distribution to 50+ websites Press releases distribution Review Strategy Link acquisition & maintenance Guest blogging Social bookmarking Directory submissions

Customer Service & Reporting Dedicated account executive & team of

senior account managers Biweekly conference calls Monthly ranking and progress reports

2nd Package Deliverables - $7,000 Monthly Research & Account Set up

Initial website audit Keyword analysis Competitive analysis Analytics & Webmaster Tools

setup, integration & review Onsite Optimization

Content Management Header tags Keyword optimization Copywriting Optimized on-page

Articles Review & edit Meta tags &

page titles Review image file Names &

Descriptions Create HTML/XML sitemaps

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Off-Page SEO & Online PR Custom SEO articles

Optimized off-page articles Article distribution to 100+ sites Custom press releases Press release distribution Link acquisition & maintenance Guest blogging Social bookmarking Badging campaigns Review strategy Directory submissions

Customer Service & Reporting Dedicated account executive

& team of senior account managers

Biweekly conference calls Monthly ranking reports &

progress reports Ongoing competitive

analysis Quarterly business

reviews (QBRs)

Get In Touch20