Flamingo Big Ideas Breakfast

The Future of Work

Flamingo Take-Out Summary and Susan Greenfield Presentation

8th November 2010

Flamingo Take-Out Summary

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We are at centre of number of significant working shifts

1. Gender 2. Geography

3. Technology 4. New Talent

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Gender: the post-heroic workplace

Rise of feminine work values: coaching, networking and flexibility

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Working geography: a spectrum of ‘offices’

Dynamic movement between spaces to suit needs of privacy, interaction or inspiration

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Technology: friend or foe?

Breeding a culture of distraction vs enabling new heights of collaboration and creativity

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Windows Phone 7 Ad

http://www.youtube.com/watch?v=EHlN21ebeak

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New Talent: Gen Y

Constant feedback & validation, collaboration and swift career progression

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Time to move on from work dichotomies?

From work as oppositional form, to work as integrated or fluid form

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Work speed

A need to address different tempos – and work with unpredictable shifts

FAST SLOW …and…!

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Workplaces

Where I am? Not just a matter of ‘work’ or ‘home’

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Work identity

Multiple modes of being exist at once: aspiration is to integrate, not ‘juggle’

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Brands: speaking to producers or consumers?

As separation between producing and consuming blurs, try speaking to the producer

Baroness Susan Greenfield’s Presentation

vanDellen,Blakemore,Deacon,York&Hannan2000,Nature

van Dellen, Blakemore, Deacon, York & Hannan 2000, Nature

van Dellen, Blakemore, Deacon, York & Hannan 2000, Nature

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Age(days)

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Enrichedhousing

Percentagedisplaying

profoundsymptoms

Age(days)

Non-Huntington’s

Standardhousing

Enrichedhousing

Percentagedisplaying

profoundsymptoms

Age(days)

Non-Huntington’s

Standardhousing

Enrichedhousing

Percentagedisplaying

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Age(days)

Non-Huntington’s

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Thank you

If you would like an informal chat about what this means for your

brand...

Please call Annie Auerbach or Adam Chmielowski at Flamingo

on 020 7348 4950