CASE STUDY

How a website played a vital role in creating awareness on HIV issues in a

modest way

Background

‘I do it right’ primarily intends to widen a serene portrayal and is a step initiated to calm down a bit of all the

dejected and unsympathetic hype created around the vital issues in our society i.e. HIV and other STD (sexually

transmitted diseases). It is awfully poignant to depict the picture, when such an issue surrounding life and death is

nullified, even in the talks socially letting go the reforms taken as a responsible society. The social conduct on this

very note is like an ostrich which in a jeopardized situation does nothing but puts the face in the sand thinking that

if it cannot see a danger, there is no danger at all.

Against this very motion, the website – ‘I do it right’ was developed to reminisce people what they perceiving as

whatever, is killing the very core of humanity and civilization. The site emphasizes on helping the people to struggle

and fight against HIV. The aim is to create awareness among the people on the often un-talked issues about sex and

the sexually transmitted diseases. This site is dedicated to availing trusted information to the African people

residing in England.

Objective The agenda of the website – ‘I do it right’ is tranquilizing the adverse scenarios and wrong perceptions set in the

minds of people. As a result of these misconceptions, several people are not accepted in the society and are forced

to live an abandoned life. The site aims to institutionalize the mindset of the people starting from the very basics

related to sexual health, to the detailed core of this subject. Not only information pertaining to the cure and

precautions are detailed on the site but people are also availed with the facility of 24x7 help lines and support lines.

On this site, people get aware and learn to bond, share and connect with suffering communities so as to build up a

rational and sensible approach towards the sexual health issues. Stress is laid on providing health care information

along with assisting them with recommended solutions for people who don’t know what to do in case they are

doubtful of any STD. Hence providing information to the people and helping them to analyze and question the

sexual issues like HIV in a much better way.

Synopsis People often say – ‘Prevention is better than cure’ and so is the dictum of ‘I do it right’ website.

The site creates awareness among people and conveys information pertaining to precautionary measures to be

taken during and after a sexual intercourse to prevent the prevailing of sexually transmitted diseases. Trusted

information concerning the sexual activities and health issues is put forth in a very competent way, enabling the

users to understand the remedial prescriptions with ease. The site informs people about the topics related to HIV

and helps them to understand that considering the HIV community a social stigma, is not the solution.

To put in a nut shell, the website along with availing information on sexual health matters also gives a complete

inside out on topics like drugs, HIV transmission and testing, deterrent measures, safe sexual devices like

contraceptives, treatments and help lines to assist people in making a direct contact in case they are unable to find

the information they need.

“Fullestop” took the initiative as a social service more than a business perspective to enlighten the people for a

noble cause. The site was handled with great enthusiasm to make it a competent way of conveying information of

prime importance and sharing with people. Further, team Fullestop went on to perform an extensive R&D on the

topics relevant to sexual issues, which now could be perceived effortlessly on the site. The site was given a very

simple and sober look and feel so as to make the information more conveniently accessible to the people. The site’s

navigation was kept handy so that the design becomes no barrier in conveying information to the people. Up till

now the site is being kept up and maintained by Fullestop. The discrepancies and obstacles were sorted out

efficiently by simplifying the site. Methods and tools were implemented to decompose the site into simpler form so

that the desired information could be rapidly availed. Team Fullestop keenly studied and worked on each and every

aspect to develop a platform for broadcasting the information worth sharing and receiving.

Challenges The most instigating challenge in front of the team when contacted by the promoters was to present the so

considered sensitive information about sexually transmitted diseases, in such a way that it could be readily and

perceivably accepted by the users of the site. The content and the user interface were to be developed in a

personified manner, with which the reader could directly relate with. It had to be duly considered on our part that

in no way the information presented on the site is misinterpreted by the users.

The other challenge was that conception and notion of ‘I do it right’ was very intriguing to us which needed a vision

to efficiently implement the need of the users.

Another key challenge was to design the UI of the website incorporating numerous different approaches

mandatory for the system, displaying them in an uncomplicated way so that the website should look simple &

easily readable. Fullestop had to look at creative and unique ways to optimize code and UI of the website so as to

present a unique combination extremely desirable for “I do it right”.

The information provided on the site had to be displayed and broadcasted in such a way that it remains in the

reach of even the non-technical users. A way had to be incorporated which shall allow the users to swiftly search

and filter the information needed

The next challenge was to provide a great navigation to allow visitors to find exactly what they’re looking for, much

more quickly, easily and dynamically.

The Campaign

To make the site flexible, scalable and robust Fullestop simplified the challenges by decomposing them into simple

features and modules. Innovative tools and techniques improvised by Fullestop in high-speed Internet service and

database technology enabled the site to be splendid and thoroughly appealing.

• Fullestop started exploring the best technologies and researched on integrating them into one single

powerful system. Advanced optimization techniques were deployed along with highly refined code and

database tricks to achieve a high performance dais for the website.

• Team Fullestop worked on several optimization techniques to handle the load of data generating every

minute which included distributed memory object caching system to speed up the web application by

alleviating database load.

• Team Fullestop adopted the popular design patterns and selected the open source applications that

supported the level of reliability and quality.

• Search option was availed to the users for rapid access of information spread throughout the website.

• Develop a comprehensive system architecture that supports scalability, robustness and high performance.

• Develop site features to facilitate multi level menu system and content creation.

• Design the architecture to support SEO

Results Fullestop successfully achieved the objectives of the client by giving attention to challenges, understanding and

realizing the key areas to work on, deploying best technologies to support the idea and committed efforts. The

result was extremely fast loading website, dependable operations and aesthetic and sentient feel apart from being

receptive and responsive.

• High performance application that supported both scalability and robustness

• Reliable operations with precision

• Integration of best technologies

• Consistent user experience

• User-friendliness and ease of operations

• Good performance and quick page load

• Attractive theme and styling

• Structured and consistent representation of information

Technology Used • PHP

• MY SQL

• WORDPRESS

• J-query

• AJAX

• XHTML

• CSS

Target Audience

‘I do it right’ is a U.K based website which spread awareness among the African people living in England about HIV

and the sexual health care issues.

Conclusion Fullestop accomplished and executed a flawless implementation of “I do it right” which was done on a highly

reasonable price along with quality delivery right on time.

Acknowledgement by our patron

What our clients had to say on the successful delivery of the project-

“The way team Fullestop helped us to overcome our difficulties is very commendable and praise worthy.

They very competently came up to our expectations. To excel, hire them”

A Case Study by – Fullestop