Embed Size (px)
Citation preview
Problem - Individuals
• The only option people have for their diagnoses • Opinion of the physician that is listening to them.
• Not enough physicians in Latin America
• Few data to diagnosis
• Scarcity of specialists or even physicians.
Problem - Corporate
• Maintain your partner’s Health
• Reduce Cost Treatment
• Incentive Healthy Behavior
Solution• Notwithstanding the availability of medical information
in the internet,• Information is disconnected
• Individual profile
• Needs.
• People will subscribe Flextracker• Preventive medicine
• Receive customized data and diagnosis
• Such a way they are not able to receive nowadays.
Fungal Infections
Mycoses
Sensors
• Accelerometer
• GPS
• Compass
• Camera – Heartbeat
• Voice Recognition • Form Input
• Tracking Emotion
How it Works• Service packages to autonomous individuals.
• Packages will differ in scope, wideness and depth of results, • Follow-up & attendance in health-oriented personal behavior.
• Continuously but easily inputted data about feeding, weight, blood pressure, pulse, etc.
• Companies Monitoring individual health data. • Trade the medical devices needed for daily use,
• Specialized personnel to analyze data,
• Advice and calling for examination if a vestige of problem appears.
• Our direct client will be the monitoring companies (we prefer a B2B model).
Business Model
• Brokerage commission on services traded at the platform. • Target is 10%.
• For individually contracted service of heath monitoring• Charge users a yearly fee $ 10 for basic service package,
• $ 50 yearly for the standard package
• $ 100 yearly for the premium service package.
• Corporations will have discounts depending on scale.
Competition• Several companies working on the medical field.
• Building solutions for hospitals • Help with a specific pathology.
• Our strategy is to integrate data from these solutions • Makes it available for other stakeholders.
• Not incentive to share data among medical companies• Get few or no economic incentive to share their data• Medical companies expend a lot of money to obtain it.
• We expect some resistance from traditional players. • Create synergy with the traditional industry, instead of competition.
• Expected that Health Authorities to regulate the borderlines for trading upon individual health data.
TeamLaercio SimoesCEO & Founder
Software Enginner –USP & Singularity
Jean Carlo ViterboStrategic
Business Administration –USP & Singularity
Sponsors
Roadmap - FlexSensing
• Skin
• Sensors
• Diabetes
• Obesity
• Hormonal
• Ophthalmology
• Audiometry
• Dentistry
• Cardiology
Cash Flow
Customers
• Alfa Users• 10 Users
• 3 Corporative Customers in Brazil
• Beta Users Start January/2014
Lessons Learned
• Improve Customer User Interface
• Non Invasive
• Improve Privacy Protection
• Automatic Measures• Better Feedback to Users evaluate your Data
• Medical Support
• Build Native App
• Change User Behavior
