Flying High in a Globally Connected World

FLYING HIGH IN A GLOBALLY

CONNECTED WORLD

TECHNOLOGY | BUSINESS TRANSFORMATION | NEW BUSINESS MODELS@ANJAHOFFMANN · SENTIO LAB

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This presentation covers 4 topics

1 BUSINESS INNOVATION: BUT WHY?

2 MEGATRENDS: TECH, TRENDS AND TRANSFORMATION

3 THE CIRCULAR ECONOMY

4 QUESTIONS FOR THE FUTURE

BECOME THE

DISRUPTER INSTEAD OF THE DISRUPTED!

“Today’s major airports are highly

complex operations with increasingly significant limitations on valuable capacity. Threats to that capacity are numerous – recent events including volcanic ash, major snowfall, industrial action, typhoons and hurricanes provide numerous examples around the globe. When an event reduces capacity, an airport must rely on its

operational resilience: the ability to prevent, manage and recover from disruptions.SOURCE: BOOZ&CO. MANAGING AIRPORT DISRUPTION: RESILIENCE THROUGH COLLABORATION

A GREAT

BUSINESS MODEL BEGINS WITHTHE QUESTION:

WHAT PROBLEM IS YOUR

CUSTOMER TRYING TO SOLVE

?

“Blockbuster made the mistake most companies make in underestimating the disruptive threat of new technologies and innovative business models until it is too late.”- Saul Kaplan

DISRUPTED BY THE

’UNSEEN COMPETITION’

90% OF BRANDS SAY CUSTOMER EXPERENCE IS A TOP PRIORITY, BUT

ONLY 3% DELIVER EXCELLENT CUSTOMER EXPERIENCES.

DIGITAL CUSTOMER EXPERIENCE IS ESSENTIAL TO SURVIVE IN THE AGE OF THE CUSTOMER.

WHAT IS THE IN IN YOUR COMPANY?, AND HOW DO YOU SPUR NEW BUSINESS OPPORTUNITIES?

HEART OF INNOVATION

SOURCE: FORRESTER RESEARCH

WO

RS

T

CA

SE

BECOME CUSTOMER-OBSESSED AND

SURVIVE!

WHO IS DRIVING YOUR BUSINESS FORWARD AND REINVETNING YOUR BUSINESS MODEL?!

HOW DO YOU KNOWWHEN YOUR

COMPANY ORINDUSTRY IS BEING DISRUPTED?

YOUR CUSTOMERS ARE HAVING A GOOD TIME.THERE’S BEEN A TON OF INNOVATION HAPPENING OVER THE LAST SERVERAL YEARS.

SO, WHAT’S YOUR INNOVATION?

Source: MIT Education

UP!

ADAPT NEW

TECHNOLOGIES,

PARTNERSHIPS AND

BUSINESS MODELS

WA

KE

IN AN ERA OF RAPID CHANGE

AND WIN OR DIE






MEGA-TRENDS

DEMOGRAPHICS

ECOSYSTEMS

TECHNOLOGIES

CUSTOMER CENTRICITY

BY 2030, THREE BILLION PEOPLE ARE

EXPECTED TO ENTER THE MIDDLE CLASS, MOSTLY IN EMERGING MARKETS. THE MIDDLE CLASS MORE THAN DOBLE IN SIZE, FROM 2 BILLION

TODAY TO NEARLY 5 BILLION.

THE TOTAL GLOBAL POPULATION,

UP FROM 6.8 BILLION TO 8.3 BILLION BY 2030.

THE NEED AND POTENTIAL FOR INNOVATION, COLLABORATION AND ECONOMIC DEVELOPMENT IS ENORMOUS.

SOURCE: THE WORLD BANK

NEW ECOSYSTEMS

CONNECTIVITY RESHAPING THE WORLD

“There will be more wireless sensors in our world – by far – than

there are smartphones, dumb phones, tablets, laptops and PCs combined. Billions upon billions today – and trillions tomorrow.They will give us SUPERHUMAN SENSES: to see “through” walls, to “hear” sounds many miles away, to “know” things we never could have known before.

SOURCE: FASTCOMPANY

There is a growing

One of the questions asked to those 280 government IT executives in France, Germany, Italy, Spain and the U.K. was:

“Can you please tell us in which areas you are leveraging or planning to leverage M2M communication or Internet of Things applications?”

Source: The 2013 IDC European Industry Solutions and Insights survey.

17% of respondents said they are not familiar with the concept 4% said they have already adopted an IoT solution

A mere 2% said they plan to adopt it in the next 24 months A whopping 71% said they have not adopted it and have no plans for

the next 24 months 6% said they don't know

“The Internet of Everything will

be five to ten times more impactful in the next decade than the entire internet has been to date.- John Chambers, Cisco CEO

SOURCE: BRANDDIGG.INFO

DR

IVEN

B

YDATA

There is a growing divide between businesses who use data effectively and those who don’t.

Big data opens the door to a STRONGER BUSINESS INNOVATION where we no longer try to be right based on research and small studies, but rather become LESS WRONG over time as real world customer experiences and “problems” floods in.

Amazon is not alone in seeking better fulfillment strategies.

"While we don’t discuss competitors, I can share that using technology to provide more fulfillment options is a key part of Target’s multi-channel strategy,”- Eddie Baeb, Target

SHARING IS THE NEW BUYING

REALLY …

FIGHTING ?!

THE UNSTOPPABLE RISE OFTHE COLLABORATIVE ECONOMY

HOW DOES ON-DEMAND SHARING MODELS IMPACT YOUR BUSINESS MODEL?

WHAT’S THE DISRUPTIVE FACTOR OF DRONES?






1. What is the next ‘customer problem’ in our industry?

2. How can our services be turned into physical products? How can our products be turned into services?

3. If you were CEO for one day, which three things would you change to enable innovation and growth?

THE CIRCULAR ECONOMY:MOVING FROM A LINEAR TO A CIRCULAR BUSINESS MODEL

SOURCE: ENERGENZ

AN ECONOMIC OPPORTUNITY WORTH BILLIONS – HOW DO YOU SCALE UP TO MEET THE MARKET REQUIREMENTS?





4 QUESTIONS AND THOUGHTS FOR THE FUTURE




THINK THE UNTHINKABLE:WHEN SCIENCE FICTION GETS REAL

DID YOU SAY”CALL THE WHOLE WORLD FORFREE?!”

“Major airports are complex webs of operational and non-operational stakeholders. It is rare that a disruption of any significance can be managed by just one stakeholder alone.

SOURCE: BOOZ&CO. MANAGING AIRPORT DISRUPTION: RESILIENCE THROUGH COLLABORATION




4. Who is responsible for thinking the unthinkable?

4

DIS

RU

PTIV

E

QUESTIONSFOR BUSINESS INNOVATION




MY NEXT CAR WILL BE FLYING HIGH!HOPE YOUR BUSINESS WILL TOO!

THANKSFOR FLYING WITH ME TODAY!

@AnjaHoffmann

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Flying High in a Globally Connected World