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Social Media Boot Camp SeriesModule 3
Blogging, Video and LinkedInWith Shane Gibson
@shanegibson
Part 1 - Blogging•How a blog will give you an
advantage over competitors that don’t blog
•12 key characteristics of a great blog
•What to blog about
•Video blogging and YouTube
•How to build traffic and subscribers
•How to launch a professional blog quickly and cost-efficiently
LinkedIn•How to build a media-rich LinkedIn
profile that builds credibility and sells for you
•How to prospect and make connections using LinkedIn
•LinkedIn tips on saving time while keeping engaged
•Setting up a business page
•Tools and Tips for increasing your contact base
Islands
Ecosystem
Social Readiness?1) Website/blog platform: Is it based upon a platform that is social ready?
2) Is it easy to upgrade and keep pace with social media advancements?
3) Does it offer multiple channels/media for two-way communications?
4) Does it aggregate online conversations about your brand and industry?
5) Does it provide a launch point to your social media outposts?
6) Does it provide industry standard blogging capabilities and plugins?
7) Is it search engine friendly?
8 ) Does it allow community contribution of content, ideas or questions?
9) Does it include multiple methods and media to learn about how you can help?
10) Is it easy for visitors to share all of your content on the web?
11) Are you proactively participating in communications and conversations on your site?
12) Is the content consistently updated and current?
2-Way Communication
Via Comments
Comments? #SMWVan
One Click Sharing
What to blog about?
•Frequently Asked Questions (List 20)
•New product launches and features (cool factor, fun, innovative, news)
•Events on-site or in the community
•Your take on local news
•Your take on auto news
What to blog about?
•Video (Yours and Others)
•Twitter stream on a topic
•Guest bloggers (experts, influencers, key staff)
• Interviews via email, video, skype etc.
•Seasonal Tips: Top 10 – Winter, Travel, Back to School, Safety, Performance, Trade-ins
•Transcribe Audio/Video
✘Marketing materials and brochure ware
✘Endless event announcements with no added value
✘Cut and paste corporate announcements and press releases
✘Product and service pitches
✘No comments or heavy moderation
✘Not a personal voice
Corporate Blogging Errors
Launch a blog!- Domain Registration: Hostmonster.com or Godaddy.com
- Hosting and Wordpress Software: Hostmonster.com
- Theme and design?
- Socialized! Themes
- Custom Themes
- DIY or Free
Video•Can be faster to produce than text
•Humanizes the message
•Easy to distribute and repurpose
•Additional SEO benefits
•Smartphones make it mobile and instant
•Increases conversions
•Increases visitor stays
SEO•Search Engine Optimization
•Title Tags
•URL aka Slug
•Content Density
•Internal and External Links
•Velocity of posting
Building reader base•Post content links (and partial posts)
on social networks
•Have an email subscription option
•Notify customers and existing newsletter subscribers – use newsletter as a digest
•Reciprocal guest blogging
•Link from all other networks
•Put it in print
ResourcesTraining site: http://socializedacademy.com/fordtrainingab Social Media Podcast: http://closingbigger.net Socialized: http://socialized.me