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Gian Luca from Forum Nokia
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April 10, 2023
Gian Luca CiolettiBusiness DevelopmentForum Nokia EMEA
[email protected]: +358503423554
Forum Nokia Developer Services
April 10, 2023
Who I am
- originally from Florence, Italy- been living for 26 years in Finland- degree in Electronic Engineering- degree in International Business Management
- over 16 years of international business experience- executive and professional in the Telecom industry, - strategic and visionary thinker, - believer in true Leadership, - consumer and customer oriented, - human being
more about me on www.linkedin.com/in/gianlucacioletti
Smartphone shares
4Q2009 vs 1Q+2Q2010 (Source: Strategy Analytics)
Smartphone shares
1Q2010 vs 2Q2010 (Source: Strategy Analytics)
Who is FNDC?
Forum Nokia and Developer Communities (FNDC) is dedicated to supporting third-party developers and publishers who bring locally and globally relevant content to Nokia devices around the globe.
Very active developer community with over 1.7 million unique visitors per month
Source: Forum Nokia, February 2010
Americas15.8%
EMEA 50.3%
Rest of Asia
17.7%
India 7.2%
China 9.0%
Forum Nokia Serves Developers and Publishers
Native apps for great performance: build with Nokia Qt SDK native applications with great portability Games. Productivity. Utilities.
Web apps, Web SDK the easiest way for web developers to create mobile apps: Web
(HTML/CSS/JavaScript]
Java apps for hundred of millions of devices: Java J2ME
BusinessCity Guides & MapsEntertainmentMusicNews & InfoPhoto & VideoReferenceSocial NetworksSportsUtilities
ApplicationsActionAdventureArcadeCard & CasinoEducationPuzzleSportsStrategyTriviaWordCity
Games
MusicPodcastsVideo
Audio/Video
RingtonesThemesWallpapers
Personalization
• Ovi app wizard is a fast, easy and free way to mobilize and monetize your web content (in RSS/Atom format) for Ovi Store– Free to use. No registration fee– Open to all businesses and individuals– No programming skills required– Only takes minutes to create– Apps delivered into Ovi Store within 24 hours of submission – Distribute apps that work on nearly every Nokia handset to millions
through Nokia’s Ovi Store
http://ovi.com/appwizard
Ovi App Wizard
Phones(S40)
Basic devices for the masses.
Devices, clarified
Smartphones(Symbian)
Democratizing the smartphone.
Computers(MeeGo)
Leading the evolution of mobile computing
Develop Java apps Develop Native Apps (Qt)
Develop Web Apps (WRT+Ovi)Develop Web Apps (WRT+Ovi)
Develop Native Apps (Qt)
Global Availability
30 Languages
Largest Range of Devices
Local Relevance
Payment Methods That
Work for Consumers180+
Countries 135+
Handset models can get Ovi Store
content
Content from
~90 Countries and
counting
Including operator
billing with
~90 Operators
Ovi Store Designed for Scale, Built to Sell
http://www.forum.nokia.com/Distribute/Ovi_Store_statistics.xhtml
Offscreen Technologies: 25m downloads in over 200 countries
Lunaforte: over 6m in over 200 countries
Digital Chocolate: 4,5m downloads
Pico Brothers: over 2.5m downloads
Locago, Ravensoft: over 2m in more than 200 countries
Herocraft: over 1.8m downloads
mForma Europe Ltd. over 1.6m downloads
Shazam, Polarbit, Numo, Nimbuzz, PlaylistDJ: over 1M downloads
More success stories: http://blogs.forum.nokia.com/blog/ovi-publisher-successes
Ovi Publisher Success Stories*
Ovi Store marketingRecommended section
•Nokia Nordic will promote relevant local apps on Ovi Store, main section (Recommended).
•10 positions, out of 30, on the main Ovi Store view are managed by Nokia Nordic team for promotion of locally relevant apps on a weekly basis.
New UI from 2H ’10
Old UI
Ovi Store marketingNokia.local pages
•Promotion banners on nokia.local main pages on a rolling basis for OVI Store and locally relevant apps.
XML based banner showing locally
relevant content to users, updated
montly, 50+ apps.
Fixed banners are available in case of
bigger co-promotions.
topApps
•Nokia will preinstall an application called topApps on all our upcoming devices in the Nordic region.
•Added to the Home Screen to help consumers keep in touch on the hottest downloads every day!
•Nokia Nordic team will add locally relevant apps to topApps, on monthly basis.
•This is a great opportunity to secure the distribution of your apps to already engaged consumers.
Ovi Store marketingNokia.local pages
•Promo banners on nokia.local main pages on a rolling basis for OVI Store and local apps.
XML based banner showing relevant content to Danish users. Note that this XML feed will be used
by external partners as well (operators,…) =
more visibility for your apps
Fixed banners
http://blogs.nokia.com/nordicblog
•News, competitions, contact info, event calendar
Ovi Store marketingATL/BTL campaigns
•Nokia will continue to do large 360 ATL/BTL campaigns with Ovi Store being the key service promoted.
•The campaigns will include local content.
•Examples:-OVI Store TV spots inc local apps-Retail / POS materials inc local
apps-BTL materials including local apps
Develop for OVI Storewww.forum.nokia.com
• Create an app in 10mn: Ovi App Wizard – easy-creation-tool (based on existing RSS feeds) for both widgets and Java apps ensuring wide compatibility
http://appwizard.ovi.com/• Customize your app more using WRT web standards. All devices supporting Web
Run Time (web based apps low dev cost, max. exposure)
http://www.forum.nokia.com/devices/matrix_webruntime_1.html • For more advanced apps, use Qt to develop for Nokia devices (Symbian or
Meego).
Learn more
http://www.forum.nokia.com/Technology_Topics/Development_Platforms/Qt/ • Get the SDKs
http://www.forum.nokia.com/Tools_Docs_and_Code/Tools/IDEs/Nokia_Qt_SDK/
•Key contact person in Forum Nokia: [email protected] •Key contact persons in Nokia Nordic: [email protected],
•Apply for Forum Nokia Launchpad membership at the following link:
www.forum.nokia.com/Premium_Services/Forum_Nokia_Launchpad.xhtml
•For support regarding the Launchpad membership:
• Register yourself and start to submit your content to OVI Store at the following link:
www.publish.ovi.com
• For support regarding the OVI Store use this e-mail address:
Develop for OVI Store
April 10, 2023
Gian Luca CiolettiBusiness DevelopmentForum Nokia EMEA
Thanks!!!
