SERGEY SUNDUKOVSKIY PH.D.

Product Development Founder Institute

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Agenda2

Company3

Executive Summary

Pixlwise is an adult education platform designed to enable learning and skill acquisition through game

play. It aids end-consumer knowledge retention through repetition, hands on experience and expert

advice

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Problem

Problem: Traditional and online education experience relies on memorization and understanding of abstract concepts. In many cases it does not

adequately prepare students for demands of real-world environment

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Solution

Solution: Pixlwise allows students to absorb educational material through game play without

placing undue emphasis on the actual process of learning. Unlike, other competitive products Pixlwise

offers a learning environment closely resembling real-word conditions

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Startup Alley7

Competitors (Assignment 1) 8

Key Features (Assignment 1)

Udemy – Enables instructors to engage with their users, providing participants with the ability to “subscribe” to courses so they are more engaged. They can also ask questions via the discussion boards and publish links and comments on course to Twitter and Facebook.

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Product Roadmap (Assignment 2)

Nirvana Features (Everything I Ever Wanted)Version 1 (GA)Public BetaCore Functionality (MVP or MTP)

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Product Lifecycle11

“Nirvana” Features (Assignment 2)

Forum Profile Management Subscription Management Section Management Post Management Reply Management Reputation Management Support Management Player Management

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“Nirvana” Drilldown (Assignment 2)

Post Management – Allows users manage post related activities in the Forum Manage User Posts (author, update, delete) Manage Post Reputation (helpful, unhelpful) Manage Post Categorization (tagging) Manage Post Visibility (vote, unvote) Manage Post Appropriateness (flag, unflag) Manage Post Notification (follow, unfollow)

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Version 1 (Assignment 2)

Post Management – Allows users manage post related activities in the Forum Manage User Posts (author, update, delete) Manage Post Categorization (tagging) Manage Post Reputation (helpful, unhelpful) Manage Post Visibility (vote, unvote) Manage Post Appropriateness (flag, unflag)

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Beta (Assignment 2)

Post Management – Allows users manage post related activities in the Forum Manage User Posts (author, update, delete) Manage Post Reputation (helpful, unhelpful) Manage Post Visibility (vote, unvote) Manage Post Appropriateness (flag, unflag)

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Core Functionality = MVP = Alpha (Assignment 2)

Post Management – Allows users manage post related activities in the Forum Create Post – Allows Forum user to create posts Delete Post – Allows Forum admin or Post creator to delete post

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Mind Map (Assignment 2)17

Product Spec (Assignment 3)

Target CustomerWireframesMockupsFinal CreativesFlow DiagramsUser StoriesBusiness rules

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Target Customer (Assignment 3)

Target Customer – Pixlwise is a B-C solution targeted to consumers seeking alternative education Age – 18 to 40 Income – $30K/Y and below Education – High School and below Internet Experience – Novice Demographics – Any Industry – Any

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Interface Driven Design20

Wireframe (Assignment 3)21

Wireframe (Assignment 3)22

Clickable Prototype (Assignment 3)23

Mockup (Assignment 3)24

Final Creatives (Assignment 3)25

Flow Diagram (Assignment 3)26

Invision (Assignment 3)27

User Story (Assignment 3)

User Story – As “Who” I want “What” and “Why” As a User I Want to Be Able to Author a Post As a User I Want to Be Able to Mark a Post as Helpful/Unhelpful As a User I Want to Be Able to Add a Tag to the Post As a User I Want to Be Able to Follow a Post As a User I Want to Be Able to View My Billing Statements

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Business Rule (Assignment 3)

Business Rule – Non Trivial Rules Subscription plan upgrades are effective immediately Subscription plan downgrades are effective as of new billing cycle In case of credit card rejection system will repeat billing attempts

three times two days apart. Upon third rejection customer will be downgraded to a “Free” Subscription Plan

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Development Plan (Assignment 4)

AgileVersionsSprint PlanningDaily SCRUMsBacklogRoles and Responsibilities

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Agile Umbrella31

Planned vs. Agile32

VS

Planned vs. Agile

Planned Process Exhaustive Planning (plan until you are exhausted) Prescriptive Document Centric

Agile Process Iterative Planning Non-prescriptive Practice Centric

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False Agile

Just Because You Call It Agile It Does Not Mean It Is

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You Are Not Agile If

Requirement FrontloadingQA BackloadingYou Move Dates Instead of Feature NegotiatingYou Extend Sprints/IterationsYou Are Not Producing Code by Third Week of the

ProjectYou Have No Business RepresentationYou Are Not Tracking RequirementsYou Do Not Keep Track of Velocity/Drumbeat

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Versions (Assignment 4)

Version 0.1 = MVP = Alpha Sprint 1 Sprint 2 Sprint 3 Sprint 4

Version 0.X = BetaVersion 1 = GA

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Roadmap (Assignment 4)37

Sprint Planning (Assignment 4)

Sprint Duration 2 – 3 weeks

Sprint Stories – Stories that are close together go together Story Estimation – Hours or Story Points (Fibonacci Estimation) Working Hours = Ideal Hours (1 day = 6 ideal hours) Process Tasks (meetings, planning, etc) Working Hours vs. Process Hours (do not double dip) Schedule Feature Holidays

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Sprint Planning (Assignment 4)39

Daily SCRUMs (Assignment 4)

SCRUM Duration 15 min at most

What to Talk About Only 3 questions

What have you done yesterday? What are you doing today? Are you blocked?

No rabbit trails Take it outside

Must have planning software in front of you

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Backlog (Assignment 4)

Backlog Size It is not the size, it is how you use it 2–3 Sprints ahead

What to Keep in the Backlog User Stories Tasks Bugs Technical Debt

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Roles and Responsibilities (Assignment 4)

Roles = Separation of Concerns Why – Business Guy/Girl What – Product Guy/Girl When – Project Guy/Girl How – Technical Guy/Girl

Business Co-Founder Why and What

Technical Co-Founder When and How

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Estimation (Assignment 5)

Resourcing Front End Developer – Market Price Designer – Market Price

Infrastructure Server Hosting – AWS or Rackspace

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KPIs (Assignment 6)

Estimated vs. ActualStory Points Per ReleaseStories Per SprintDefects Per SprintStory ChurnDefects Post Release

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