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® Proprietary Information of Fractal Analytics Inc. This document contains proprietary and confidential information of Fractal Analytics and subsidiaries (Fractal) and shall not be reproduced or transferred to other documents, disclosed to others or used for any purpose other than that for which it is furnished, without the prior written consent of Fractal. It shall be returned to Fractal upon request. Social Media Analytics Evaluate, Engage & Optimize Social Media & Web Analytics Innovation \ IEG, San Francisco, California April 25, 2012 Rebecca Schlachter

Fractal analytics measuring, evaluating and predicting the social consumer

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Proprietary Information of Fractal Analytics Inc.

This document contains proprietary and confidential information of Fractal Analytics and subsidiaries (Fractal) and shall not be reproduced or transferred to other documents, disclosed to others or used for any purpose other than that for which it is furnished, without the prior written consent of Fractal. It shall be returned to Fractal upon request.

Social Media Analytics

Evaluate, Engage & Optimize

Social Media & Web Analytics Innovation\

IEG, San Francisco, California April 25, 2012

Rebecca Schlachter

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We believe analytics is critical to deeply connect with consumers, earn customer loyalty, make better decisions to reduce waste, and ultimately improve lives.

Fortune 500 companies partner with Fractal to build breakthrough analytic solutions, set up analytical centers of excellence, and create a culture of data driven decisioning.

We solve problems, operationalize solutions to drive results, and ultimately drive change in organizations towards fact-based decisioning.

We help businesses: (a) Understand, predict and influence consumer behavior; (b) Improve marketing, pricing, supply chain, risk and claims management; (c) Harmonize data, visualize information, build dashboards and forecast business performance.

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