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BE A SOCIAL MEDIA ROCK STAR
Friend or Fan -Facebook Playlists
August 12, 2009
Marketing Spending Trends
Social Marketing Research
Best Social Media Usage
Social Marketing Research
Some other things we know:
A place to interact with consumers where they spend timeMen are twice as likely than women to interact frequently (one or more times per week) with companies via social media (33% vs. 17%).
Friend or Fan?
Why engage Social Media?
Many in your business will say:
What if someone posts something negativeOur competitors will join our PageWe can't control the message
These are valid but Fear driven
The reality is people are talking about you now. Do you prefer to engage in the conversation or cede all control?
ChChChChChChanges
If there is one thing you can count on in Social Media:
CHANGE
FriendFeedTwitterFacebook SearchAnd OnAnd OnAnd On
Social Media will be MESSY.
Get over it!
The Facebook Nation
250 Million Active Worldwide UsersAsia Region growing at a 12 month rate of change of 74%Africa growing at a 12 month rate of change of 87%As of June 30 2009 Facebook had 90.8 million users in the US alone. This is up from 32 million just one year earlier.More then half of Facebook users are college educated and earn over $60K
All Ages are on Facebook
US Facebook Users13-17 7.9 million users18-24 19.6 million users25-29 11.2 million users30-39 17 million users40-49 11.3 million users50+ 8.9 million users
Powerful Brands - Miller Electric
8,000+ Fans
240 User Posted Photos
Constant Customer Engagement
Driving Traffic to Corporate Site
Powerful Brands - Harley
223,000+ Fans
Extending their Fan Base
Engagement
Harley Owners interacting with Harley Owners
Powerful Brands - Seagrave
Launched July 2009
Promoted in Facebook
9,800+ Fans
144 User Posted Photos
Market to Fans at Low Cost
Connecting Corp Site to Outposts
Embedded Feed
Events - Resch Center
Events - Resch Center
In the event details fans may write on the event wall, share the event with their friends, upload photos and videos
Social Media Advertising
Targeted Demographics and Lifestyle
With Social Media advertising you can target who will see your ad down to the fine detail. Some details may include: -age-gender-education-martial status-geography (city or state level)-keywords
Create an ad directed specifically for your customer.
Friend or Fan?
Why engage Social Media?
Is your Brand Strong Enough?
How to get started?Become a FacebookerDecide if you want a partnerCreate a Fan Page, get the name right the first timePromote the page, some advertising (give-aways work)Link from your siteGrow your fansPrime the pump/get them posting and sharing
