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From Rome to Egypt: 4 trends in Business IT. Keynote for Cloud & Marketing Automation Seminar (Business Meets IT - 30/9)
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Welcome Seminar Cloud &
Sales/Marketing Automation
#BusinessMeetsIT
Nice to meet you. I’m William ( @wvisterin )
• Editor in Chief Smart Business Strategies
• B2B Manager at Minoc Media Services (smartbiz.be)
• Keynote speaker Business Meets IT(businessmeetsit.be)
• Business Technology Analyst
• Business & IT Journalist
Nice to meet you. I’m William ( @wvisterin )
Smart Business Strategies
Smart Business Strategies
• The only Belgian IT magazine that takes the business manager in perspective
• Business decision maker
• Target audience: managing director, IT manager, HR manager, marketing manager,...
• Understandable and strategy focused
• Cases & user centric
• Business IT magazine that matters
Business Meets IT – Agenda Cloud Computing
• 9.30: Keynote: William Visterin, Smart Business & Business Meets ITFrom Rome to Egypt
• 9.45: Keynote: Erik Luysterborg, Deloitte Enterprise Risk Services, Making legal aspects less cloudy
• 10.15: Keynote: Philippe Gosseye, EMC, One to One Marketing is back ... with a Digital Vengeance
• 10.45: Break
• 11.00: Customer case 1: Private cloud, Michael Mossal, CIO - Join Experience
• 11.25: Customer Case 2: Public cloud, Toon Van de Putte, projectleider Google Apps - Klasse
• 11.50: Closing Keynote: Peter Witsenburg (Belgium Cloud) en Leen Verschraegen (eTIC Vlaanderen), Relation with your cloud provider
• 12.15: Walking Dinner
Agenda Sales & Marketing Automation
• 9.30: Keynote: William Visterin, Smart Business & Business Meets IT, From Rome to Egypt
• 9.45: Keynote: Erik Luysterborg, Deloitte Enterprise Risk Services, Making legal aspects less cloudy
• 10.15: Keynote: Philippe Gosseye, EMC, One to One Marketing is back ... with a Digital Vengeance
• 10.45: Break
• 11.00: Customer case 1: Inge Landerwyn, Basware Belgium. Sales en Marketing Automation bij Basware
• 11.25: Customer Case 2: Joeri Bastiaens & Ben Lamberts, Mobitel. Van CRM naar Sales en Marketing Automation
• 11.50: Customer Case 3: Tom Dubois, Vasco. Things you always wanted to know.
• 12.15: Walking Dinner
ICT Yearbook +Other Research
•
From Rome to Egypt4 trends in IT
Trend 1.
Mobile
Presentation titel - date
2013
2005
Post PC tijdperk
Consumerization: Tablet
Hoeveel van de Microsoft-gebruikers gebruiken ook Apple-technologie?
New game, new party
Trend 2.
Cloud
Clouds are everywhere…
3TargetsGroups
2Deployment
Models
Is cloud computing alreadymainstream?
E-mail in the public cloud in Belgium?
10%Source: Cogetix, Smart Business, N= 23.000 Belgian Companies
Show me the money
E-mail in the public cloud in Belgium?Market Share
75% Office 365
25% Google Apps For Work
Source: Cogetix, Smart Business, N= 23.000 Belgian Companies
What cloud?
Research: Cloud in Belgium
Welke vorm van cloud computing is voor u het meest van tel?
• Software as a Service: 52%
• Infrastructure as a Service : 38%
• Platform as a Service : 10%
Bron: Smart Business Strategies Datacenter & ZDNet, 2013, N=400
Why cloud?
Research: Cloud in Belgium
Wat zijn voor u de grootste voordelen van cloud computing?
• Maintenance: minder (of geen) onderhoud
• Security: beveiliging is beter
• Always on: toepassing altijd bereikbaar
• Scalable & flexibility: u kan snel aanpassen
• Price: het is goedkoper
Bron: Smart Business Strategies Datacenter & ZDNet, 240
Research: Cloud in Belgium
Wat zijn voor u de grootste voordelen van cloud computing?
• Maintenance: 27% (21%)
• Security: 4% (8%)
• Always on: 47% (47%)
• Scalable & flexibility: 16% (19%)
• Price: 6% (5%)
Bron: Smart Business Strategies & ZDNet, 245, 2014 versus (2012)
Avoid Unnecessary
Drama
Trend 3.
Social
DigitalGeneration
Generation Y
Trend 4.
BigData
Trends top 10
Evolution of Big Data
2000: Wal-Mart
200 terabytes (= 200.000 gigabyte)
Evolution of Big Data
2000: Wal-Mart
200 terabytes (= 200.000 gigabyte)
2013: An average company (> 1000 emp.)
200 terabytes (= 200.000 gigabyte)
Example Big Data:
Nike +
What about IT investmentsin Belgium?
Investments Software
1 software investment out of 4 is customer driven
Investeringen Software
•
Trends so far…
MobileCloudSocial
Big Data
“It’s a new game”
From Rome to Egypt4 trends in IT
And finally…
“Denial is not a river in Egypt”