The Frontiers ofSearch:Search & Social Media

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Search & Social Media by MediaCom, 00.00.0000Presentation Title Here

Source: Forrester Interactive Marketing Forecast Online Survey2009

95% of marketeers think the effectivenessof Social Media will increase in the next 3years

85% think SEO effectiveness will increase.

Search Engines Agree

Links + direct ranking factor

“We do look at the socialauthority of a user”

“we do compute and useauthor quality”

By integrating our search and socialmedia campaigns we have seen a35% increase in their efficiency.

However they don’t alwaysmix well:

SearchSocial Media

Search is robotic.

• Automation

• Efficiency

• Follows the rules!

Robots aren’talways right…

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Do a commercial, you're off the artisticroll call, forever.Bill Hicks

Socialmeans realpeople.

So when you allow therobots to run it…

How do you Integrate Search& Social Media?

Use the best of both worlds.

The Solution:

Monitor Everything! Response Matrixes

Apply ‘the robots’ to theright areas of social

Address Issues early – don’twait till it’s too late!

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Monitor Everything!

Some are happy, someexasperated, some considering

cancellation.

Think of response matrixesas ‘social bid management’.

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Response Matrixes

Pre-preparedResponses

Allow for fastand effective

customerproblemsolving

Withoutcausing aPR issue!

Keyword Research Traditional SEO Tech

Optimise your socialcontent – treat sociallike a search engine

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Keyword ResearchKeyword Research is stillVital

Tradition SEO rules hold trueacross Social Media

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Tradition SEO rules

Make sure your URLshortner uses a 301 redirect

Title tags & metadescriptions arejust as important

Every page is nowa landing pageHonest link building Social Amplification

Prepare for multipleaccess and distribution

points

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If search engine rankings are anelection, links are your votes.

Honest link building

Google will solve the paid links issue – if theydon’t they’ll lose credibility and searchers.

Guest Blogging

Microsites &Owned

Domains

IndustryAuthorities

Effort

Ben

efit

Paid LinkSpam

Directories

Sponsorships

Press releases

Review Sites

Wikipedia

Job Sites

Friends &Family

BusinessPartners

OptimisingCurrent Links

IndustryEvents

Paid in-content

Suppliers

Affiliates

News

UniversityEvents

Charities

IndependentEvents

Branded Blog

IndustryLeading Tools

Forums

CSS DesignGalleries

MemeticContent

Mobile App

Social Media

BrowserExtensions

Widgets

Q&A Websites

Customers

Contests

GovernmentResources

SocialBookmarking

“How To”Guides

Review Others

FreeTemplates

InterviewExperts

UniversityJobs

PublishResearch

Blog Spam

Non-linkingMentions

ReciprocalLinks

Forum Spam

BlogComments

ArticleSubmission

Flickr

Youtube

Badges

Awards

AuthoritativeContent

Partnerships

Getting links is great, gettinglots is better!

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Social Amplification

Social Mediagenerates

secondary linksand creates a

receptive audiencefor future link

building

Distribution increasesVisibility – to all pages.

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Every page is nowa landing page

Search & Social: Integrated.

OK! Magazine: IntegratedSocial Media & Search

100,000 twitter followers that have provided over 50,000 retweets.10,000 Facebook fans

Total site traffic has increased by 55%

Natural Search traffic has increased by 133%Social Media traffic has increased 434%

• Client team providing personal updatesand engaging with fans

• Conversation not broadcast

• Automatic technologies used whereappropriate

Thank you and QuestionsBen BaleSenior SEO Specialist www.wearemba.com

@benbale

Ben.Bale@MediaCom.com