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Fujitsu technology : Redefining IT’s Potential

Fujitsu Technology: Redefining IT’s Potential

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Fujitsu Keynote at Oracle OpenWorld 2012 ---------------------------------------------------------------------- Fujitsu Technology: Redefining IT’s Potential Building on a long-standing alliance with Oracle and a trusted partnership with you the customer, Fujitsu looks to the future and applies the power of ICT to shape society and business. Corporate Senior Vice President Noriyuki Toyoki shares Fujitsu’s vision of the increasingly prevalent role technology will take in our daily lives. Also facing with a critical demand for massive data handling among enterprise customers, Fujitsu understands the importance of a robust foundation for their business. Mr. Toyoki will highlight how Fujitsu and Oracle have been leveraging their collaborative engineering experience to architect the future of SPARC/Solaris technology.

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Page 1: Fujitsu Technology: Redefining IT’s Potential

Fujitsu technology :

Redefining IT’s Potential

Page 2: Fujitsu Technology: Redefining IT’s Potential

March 11, 2011 The Devastating East Japan Earthquake

Page 3: Fujitsu Technology: Redefining IT’s Potential
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Smart-City Initiative

Smart Grid

Regional ICT Center

Recyclable Energy

Traffic・EV

Large-Scale Power Plant Office Building

Factory

Hospital

Home

Community Facility

Page 5: Fujitsu Technology: Redefining IT’s Potential

System Platforms Services

Devices Ubiquitous Products

photo

Page 6: Fujitsu Technology: Redefining IT’s Potential

Human Centric Intelligent Society

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Computer Centric

Improving Productivity

Network Centric

Transforming Business Process

Networking Scop

e of

ICT

Usag

e

1990 2010 2020 2000

Human Centric

Creating Knowledge, Supporting Human Activities

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Big Data

Semiconductor

Mobile Technology

Sensor Technology

Cloud

Page 9: Fujitsu Technology: Redefining IT’s Potential

Transport

Smart Grids Logistics/Retail

Broadcasting

Food

Healthcare

Human Centric Intelligent Society

Big Data

Page 10: Fujitsu Technology: Redefining IT’s Potential

Fujitsu’s Agricultural Cloud Service

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Weeding Requirements

Timing of Farming Tasks

Accumulation & Analysis

Soil Conditions

Weather

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Kobe Beef

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Stabilized Sales & Increase of Profit

Specific Best Practices Established

Weeding Requirements

Timing of Farming Tasks Soil Conditions

Weather

Accumulation & Analysis

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Fujitsu’s Healthcare Cloud Service

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Support for Optimized Operations

Electronic Medical Record Systems

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Medical History Data

Medical Exam Data

Daily Activity Data

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Probability of Becoming Diabetic

Medical History Data

Medical Exam Data

Understanding an Individual’s Overall Health

Daily Activity Data

Page 19: Fujitsu Technology: Redefining IT’s Potential

Fujitsu’s Healthcare Trial

Doctor Yanagida consults Mr. Noda…

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Personal data of those susceptible to diabetes

Personal data of those not susceptible to diabetes

Personal Data

Inquiry

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Fujitsu’s Cloud Service

Page 25: Fujitsu Technology: Redefining IT’s Potential

How can you utilize Big Data for business growth?

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Big Data

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Big Data

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Big Data Business Data

Discover Valuable Correlations

SNS

Mobile Device

Sensor

Page 29: Fujitsu Technology: Redefining IT’s Potential

Big Data Business Data

Industry Knowledge

Business Experience

Management Strategies

Intuition

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We need to develop a completely new server concept.

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A mutual objective to construct a fully integrated machine

Hardware Strengths

Software Strengths

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System Integration Know-how

Business Intelligence Know-how

Enterprise Database Technology

Hardware Development Capabilities

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Ultra-high Performance Rich Functionality Compact Size

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1st Point: The "K computer"

Many capabilities adopted from the Supercomputer, including SIMD (Single Instruction Stream Multiple Data Stream)

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The K computer, jointly developed by RIKEN and Fujitsu, is part of the High-Performance Computing Infrastructure (HPCI) initiative led by Japan's Ministry of Education, Culture, Sports, Science and Technology (MEXT).

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2nd Point: Hardware Scalability

Maximum of 16 Building Blocks

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BB#05

2nd Point: Hardware Scalability

Maximum of 16 Building Blocks

Fiber Cable

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2nd Point: Hardware Scalability

Maximum of 16 Building Blocks

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3rd Point: Memory Capacity

512GB per Socket Up to 32TB of Memory per System

Homogenized and Seamless

32TB

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Shorter Distance Increases Performance

4th Point: Liquid Loop Cooling (LLC)

Minimizing the distance between CPU and Memory Memory access time is significantly reduced

CPU CPU

MEMORY

MEMORY

Page 43: Fujitsu Technology: Redefining IT’s Potential

4th Point: Liquid Loop Cooling (LLC)

Minimizing the distance between CPU and Memory Memory access time is significantly reduced

Shorter Distance Increases Performance

CPU-Memory Distance Limits Performance

Current Model

SPARC64 X

CPU CPU

MEMORY

MEMORY

CPU CPU

MEMORY

MEMORY

Air Flow

Page 44: Fujitsu Technology: Redefining IT’s Potential

Conversion

Conversion

5th Point: Software on Chip

Application execution time will be dramatically reduced

Direct Decimal Execution Binary

Execution

Decimal

Decimal

Page 45: Fujitsu Technology: Redefining IT’s Potential

Andy Mendelsohn Senior Vice President Oracle Database Server Technologies

Page 46: Fujitsu Technology: Redefining IT’s Potential

Fujitsu DNA

Well-rounded Higher Performance Across the Entire System Embedded Hardware RAS Mechanisms

Page 47: Fujitsu Technology: Redefining IT’s Potential

Close Collaboration with Oracle Results in

Oracle VM Built-in

Domain

Oracle Solaris

DB Server

Domain

Oracle Solaris

Mail Server

Domain

Oracle Solaris

Web Server

Control Domain

Oracle Solaris

Local Domains Manager

Oracle VM

BB#1 BB#2 BB#xx

Flexible Use of Powerful Cores

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How we can analyze and make the best use of Big Data?

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Collecting massive amounts of data

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Tools to make the right decisions without extrapolations

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Tools to make the right decisions without extrapolations

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SNS Data

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Good

Bad

Criticism building in Brazil, South Africa and Poland

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“Analytic Prediction” Approach: Based on a multi-axis analysis of your Big Data Across multiple categories, with various evaluation criteria

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climate

population structure

automobile usage patterns

dependency on imported gasoline

home ownership ratio

mobile phone usage

average income

average age to first get married

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Sales Forecast increased

changed downward

Taiwan Turkey

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Recovery Plan and Simulation

Product Supply Resources Optimized Impacts to the Bottom Line Regional Sales Promotion Activities

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SNS Data Business Data

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SNS Data Business Data

In the recent past

With Limited Server Infrastructure

Limited Analysis Area Limited Analysis Circulation Analysis results can be applied, but not immediately

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The Next Generation Server Technology

Quick use of Massive Data Before the Competition

TRUE BUSINESS VALUE

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SPECint®_rate2006

0

5,000

10,000

15,000

20,000

25,000

IBM POWER 7 SPARC64 X Prototype (64 sockets)

11,300

22,445

The IBM POWER7 result reflects a result published as of November, 2010. The SPARC64 X Prototype result is a measured estimate run on pre-production hardware. Fujitsu will decide the official name of this machine at a later date. SPEC and SPECint are registered trademarks of the Standard Performance Evaluation Corporation. For the latest SPEC benchmark results, visit http://www.spec.org

(estimated)

SPARC64 X Prototype

provides twice the

performance of IBM

Power 7 server, based

on measured estimates.

Page 68: Fujitsu Technology: Redefining IT’s Potential

Software on Chip performance - Highlight

(*) : HASH is one of functions being used frequently in DBMS transactions.

NUMBER

x430

Crypto x163

Compare x15 Copy x12 HASH (*) x7

Page 69: Fujitsu Technology: Redefining IT’s Potential

NUMBER Performance

Format conversion required between decimal on Database and binary on Processors

Exclusive arithmetic unit inside of SPARC64 X offloads the conversion to hardware. 0

500

1000

SPARC64 VII+(3GHz)

SPARC64 X(3GHz)

103

793

w/Vector

w/o Vector

SUM(8B+8B)

Chip Throughput

Mop/s

45,044

x430

x7.7

Fujitsu will decide the official name of this machine at a later date.

Page 70: Fujitsu Technology: Redefining IT’s Potential

Crypto Performance Crypto-compliance Mandatory for current & future ICT transactions SPARC64 X’s micro- architecture boosts encryption & decryption processes

0

10,000

20,000

30,000

40,000

50,000

SPARC64 VII+(3GHz)

SPARC64 X(3GHz)

295

46,880

Chip Throughput

MB/s

X158.9

0

10,000

20,000

30,000

40,000

50,000

SPARC64 VII+(3GHz)

SPARC64 X(3GHz)

286

46,495

Encrypt Decrypt

X162.6

MB/s

Fujitsu will decide the official name of this machine at a later date.

Page 71: Fujitsu Technology: Redefining IT’s Potential

Fujitsu Executive Solution Session Monday, October 1

An Update on the SPARC Platform Collaboration Between Oracle and Fujitsu

10:45am, Lam Research Theater

Visit Fujitsu at Moscone South Booth 1311

Join the Innovation Tour for a chance to win Fujitsu's New Hybrid Tablet

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Fujitsu technology :

Redefining IT’s Potential

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Fujitsu technology :

Redefining IT’s Potential

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