Functions of a Music Videos

What is the purpose of a music video

Music videos have 4 main purposes:1. Make the audience remember the song- this can be done through catchy

lyrics, dance move or video.2. Provide better understanding for the audience- this can be done through

performance or through a narrative)3. Entertain the audience by showcasing the artists talent- this is similar to

the first point as entertaining the audience can make them remember the song

4. Educate, shock or express themselves (not many artist will)- more independent artists will be able to express themselves more as more mainstream artists will have expectations

Soulja Boy – Crank ThatThis video is a full performance

video as it showcases a new dance, by showing the dance not only promotes the artist but makes the song memorable as the song is catchy as well as the dance. This video entertains the audience as well as teaches them the dance, this dance is simple and memorable which makes it successful