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Opendream's talk at Mekong ICT Camp 2013 on 6th May 2013. An observation about how data could empower online fundraising campaign on 3 platforms: Kickstarter, Taejai.com and Indiegogo.
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Fundraising by DataHow could data empower your fund-raising campaigns.
Patipat Susumpow, Co-Founder, Opendream.
Data Data Data
• Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data
• Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data
• Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data
• Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data
• Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data
What Data
• Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data
• Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data
• Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data
• Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data
• Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data
What Data
• Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data
• Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data
• Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data
• Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data
• Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data
Observation from public data
0
2,500
5,000
7,500
10,000
12,500
15,000
Art
Com
icsDan
ceDes
ign
Fash
ion
Film
& V
ideo
Food
Games
Mus
icPh
otog
raph
yPu
blish
ing
Tech
nolo
gyTh
eate
r
kickstarter’s succesfully funded projects
Less than $1,000 $1,000 to $9,999 $10,000 to $19,999$20,000 to $99,999 $100,000 to $999,999 $1,000,000
http://www.kickstarter.com/help/stats
http://www.kickstarter.com/help/stats
0
3,750
7,500
11,250
15,000
Art
Com
icsDan
ceDes
ign
Fash
ion
Film
& Vi
deo
Food
Games
Mus
icPh
otog
raph
yPu
blish
ing
Tech
nolo
gyTh
eate
r
kickstarter’s unsuccesfully funded projects
0% funded 1% to 20% funded 21 to 40% funded41% to 60% funded 61% to 80% funded 81% to 99% funded
0%
25%
50%
75%
100%
Art
Com
icsDan
ce
Desig
nFa
shio
nFil
m &
Vide
oFo
od
Games
Mus
icPh
otog
raph
yPu
blish
ing
Tech
nolo
gyTh
eate
r
Succesfully funded vs. Unsuccesfully funded
% Successful % Unsuccessful
Interesting project
Total
Art & Culture 4
Education 1
Environment 4
Health 4
Other 2
Technology 1
Total Successful
Art & Culture 4 0
Education 1 1
Environment 4 2
Health 4 3
Other 2 1
Technology 1 0
Total Successful Unsuccessful
Art & Culture 4 0 2
Education 1 1 0
Environment 4 2 1
Health 4 3 0
Other 2 1 1
Technology 1 0 0
Total Successful Unsuccessful Ongoing
Art & Culture 4 0 2 2
Education 1 1 0 0
Environment 4 2 1 1
Health 4 3 0 1
Other 2 1 1 0
Technology 1 0 0 1
No Open data !
Principal/Evangelist at IndiegogoAdam Chapnick
• Attractiveness• People don't fund project, they
fund people• More updates, show the world
what you're doing• Says what you must
!"
![Using Social Media [Data] for Fundraising Success](https://img.pdfslide.net/doc/110x75/554cf14bb4c905a5138b4b10/using-social-media-data-for-fundraising-success-5584a2e9da3bc.jpg)
