User experience in the mobile internetmobile internet

P f D H E lProf. Dr. Hermann EulPresident Intel Mobile Communications

17-Feb-2011

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Leading-Edge Cellular Platforms from 2G to 4G

Key products and applicationsKey products and applications

Single-chip platforms Slim modems

7 ²

ULCEntry 2G

Entry HSPA

7cm²

HSPAHSPA+5 band

8cm²LTE multi bandHSPA+ 5 band

<7cm²

ULC HSPA4 band

3

Three pillars for converging markets and devices

ServicesServicesServicesServicesSoftwareSoftwarePlatformsPlatforms

SiliconSilicon

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SecuritySecurityConnectivityConnectivityEnergy Energy EfficiencyEfficiency

Unique benefits of mobileUnique benefits of mobile

Mobile is the first personal mass media

Mobile is permanently carriedMobile is permanently carried

M bil i l Mobile is always on…

5

Source: Tomi Ahonen

Mobile is a personal mass media –Personal identity needs security

Memory

ApplicationProcessor

BasebandProcessor

Memory

Mobile Fixed

Memory

Mobile network

Fixedbroadband

network

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Mobile is always carried –²

Design and form factor matters1

0 c

m²

8 c

m² LTE

3G

6 c

m²

3GDigital

Multimode RF

4 c

m²

6

2G

Single Chip

2006 2007 2008 2009 2010 2011 2012 2013 2014

4

77*)40*)13*)

g pPhone

7

*) iSupply Q3/2010; 4G mobile phone shipments

Mobile is always onMobile is always on

HSPA data4 hours

UMTS call6 hours

GSM call FemtocellWiFi

Mobile FixedAvg. battery lifetime of mobile phones entering the market 2010 normalized to 1Ah

GSM call9 hours

network broadband network

entering the market 2010 normalized to 1Ah battery. Source IMC reverse engineering.

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Summary:Superior user experience includes

Security for personal devices Security for personal devices ––hardened software and crypto engineshardened software and crypto engineshardened software and crypto engineshardened software and crypto engines

Small form factors for attractive devices Small form factors for attractive devices ––Small form factors for attractive devices Small form factors for attractive devices ––integration and multiintegration and multi--mode digital RFmode digital RF

Battery lifetime for alwaysBattery lifetime for always--on devices on devices ––energy efficient BB and digital RFenergy efficient BB and digital RFenergy efficient BB and digital RFenergy efficient BB and digital RF

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