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A presentation on the future of real-time communications by Inkling partner and digital director Jono Marcus. Inkling is a creative marketing agency that lives to create and outmanoeuvre. www.thisisinkling.com
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The Future of Realtime Presented at Microsoft, London
@jonomarcus
THE$FUTURE$OF$REAL+TIME$
“Technology*is*the*making,*usage,*and*knowledge*of*tools,*machines,*techniques,*cra8s,*
systems*or*methods*of*organiza:on*in*order*to*solve*a*problem*or*perform*a*specific*func:on.”*(hBp://en.wikipedia.org/wiki/Technology)$
$$Each$major$technological$development$$
is$coming$faster$than$the$previous$one$
Media$is$now$a$COMMODITY$PRODUCT$
Content is no longer sufficient, now anyone can publish$
Want$aGenHon:$earn$it$&$involve$
Personal tech equipped with sensors that
have the capacity to collect geographically-
tagged data while people simply go about
their daily routines"
"
#
Human$Sensor$Networks$
THE FUTURE#AcHve$reporHng$for$collecHve$well+being$
THE FUTURE#Instant$Mapping$
THE FUTURE#
J.C. Karich has created ‘Ear
Adapters,’ a 3D-printed
project that allows users to
transform their earbuds into
stable and comfortable
over-the-ear headphones
#
Anyone$as$an$inventor$
MIND$BLOW$STUFF:$AnH+reality,$cashless$$society$and$reputaHonal$value$
Your entire genome will
be cheap enough to drop
onto a smartphone :
tailored medicines,
profiling for jobs, genetic
dating "
#
Cash will begin to die out as mainframes
allocate resources around the
economy more efficiently#
Transformed sense of place / perception of
reality in a way that hasn't
been experienced ever before#
“We are now in a social-digital environment where things increasingly move in real time. Tomorrow's business models must not only be able to adapt to change, they must help
drive that change” – David Armano"
Call us on 02076 979 587 @InklingComms