Future of Vehicle Parking Management Systems in North America and Europe

Future of Vehicle Parking Management Systems in

North America and Europe

Parking Industry Today - Early Stage Growth Opportunities for

Technology Players and Automakers

Praveen Chandrasekar

Research Manager

Automotive & Transportation

© 2013 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property of

Frost & Sullivan. No part of it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.

Neelam Barua

Industry Analyst


Oct 1st 2013

Zia Yusuf

President & CEO

Streetline, Inc.

2

Today’s Presenters

More than 9.5 years of automotive strategy consulting and research experience

• Telematics and Infotainment

• Smartphones and Apps


Research Manager, Automotive & Transportation, Detroit, North America

Neelam Barua

Industry Analyst, Automotive & Transportation, Bangalore, India

6.5 years of technical and consulting expertise in automotive industry

• Parking Management

• Automotive Digital and Online Retailing

http://in.linkedin.com/pub/neelam-barua/a/364/565

http://in.linkedin.com/pub/praveen-chandrasekar/2/1b1/1b

Zia Yusuf

President & CEO Streetline, Inc.

Zia is CEO of Streetline, Inc., the leading global provider of sensor-enabled Smart City

solutions (http://www.streetline.com/). Just prior to his role leading Streetline, Zia was

Entrepreneur-in-Residence at Sutter Hill Ventures and Norwest Venture Partners. He

spent the last ten years at SAP AG where he was executive vice president and a

member of SAP’s Executive Leadership Team









3

Focus Points

• Overview of Parking Industry

• Structure and Value Chain

• Case Studies

• Current Industry Trends

• Future Outlook

• Growth Opportunities and Key Conclusions

Today’s Agenda

4

Parking Industry OperationThe off-street parking industry is fragmented and depends on policy & static information,

while on-street parking is more dynamic and offers ample opportunity for innovations

Parking Management: Parking Industry Operation, Europe and North America, 2013

Source: Frost & Sullivan

Parking Industry

On

Street

Policy and static

information

Dynamic real-

time information

Location, total number of spaces

Space availability,pricing

Off

Street

Policy and static

information

Dynamic real-

time information

Location, pricing total number of spaces

Gate count, spaces availability

Q-Park,

Vinci ParkMunicipalities,

City Councils

Streetline,

FYBR,

Nedap AVI

GottaPark,

ParkMe,

ParkatmyHouse

Streetline,

FYBR, INRIX,

Nedap AVI

ParkMe,

ParkatmyHouse

5

Definitions in Parking Industry and Future of Parking

Parking industry has experienced new sets of participants enabling smart parking,

aided by real-time parking information and technology

Parking Management: Parking Industry Participants - Definition, Europe and North America, 2013

Parking Aggregator Parking Integrator Parking Facilitator

Organizations

aggregating

information about

parking spaces,

builds, charges,

maintains, monitors

and manage them

APCOA Parking,

Central Parking,

Streetline Inc.

Start-ups redefining

the parking business

with real-time

parking, navigational

assistance and

mobile payment

solutions

GottaPark,

ParkatmyHouse,

Streetline Inc.

Organizations helping

parking industry, for

ticketing,

identification,

automation and

billing

Siemens, Nedap AVI,

Parkare, Parkeon,

FEDERAL APD,

Participants

Definition

Examples


6

Overview - Point of ConvergencePartnerships and alliances across different sectors are noticeable and the multi-

disciplinary industries converge for the competition in the parking industry.

Parking Management: Point of Convergence, Europe and North America, 2013

Core Parking Provider

Mobile Applications

Technology Providers

Automotive

OEMs

Mobility Integrators

Real-time updates, navigation,

parking payment and

integrates all forms of mobility

Considers parking

a part of mobility

infrastructure at

appropriate inter-

modal intersections

Automotive OEMs

partner with parking

companies, app

providers and invest in

mobility integrators

Combines information from

sensors, applies advanced

analytics to generate

dynamic pricing scenarios

Point of convergence- NPA (National Parking

Association)

- EPA (European

Parking Association)

Work with Mobile app

and technology providers

for offering real time

updates, guidance and

payment options

Streetline,

Siemens, IBM

Streetline,

GottaPark

Central parking,

Vinci Park

Zipcar,

Autolib

BMW, Audi,

Daimler


7

Overview - Parking Application Providers and Their ServicesParking app companies in EU and NA region are funded by venture capitalist firms and

focus on providing auxiliary services in parking industry

Parking Management: Parking Application Providers, Europe and North America, 2013

Parking App

Providers

Real-time

parking and

navigation

Parking

Reservation

Parking

Payment

Mobile

App

On Street

Parking

Management

Toll Regions

Parkopedia EU/US/Asia-Pacific

ParkatmyHouse EU/US

ChargePoint US

My Pango US

Parkmobile EU/US/Asia-Pacific

paybyphone EU/US

ParkNOW US

GottaPark US

ParkMe EU/US

Streetline EU/US

QuickPay US


8

Overview – Automotive OEMs’ Interest for Parking IndustryAutomotive OEMs are uplifting their portfolio to renounce from only being a mobility

provider with interests in Car Sharing, EV Charging, Parking and Payment solutionsParking Management: Automotive OEMs in Parking, Europe and North America, 2013

Automotive

OEMs

Interest in

Parking

Application

E-Charging

FacilitiesParking Payment

Car Sharing

Services

Collaboration

with Car Park

Operators

BMW

ParkatmyHouse,

Parkopedia,

ParkNOW

Provided through

Coulomb

Technologies,

Chargemaster

Provided through

NOW InnovationsDriveNOW

ProPark

America, ABM

Parking and

Interparking

Audi INRIX Park

Through WiTricity-

wireless charging

technology

Wireless Pay for

Parking, Audi

connect wireless

payment (research)

Audi

Carsharing

(Pilot in

Japan)

Central

Parking,

AMPCO

Parking

Daimler GottaParkProvided through

SPX Corporation

Through GottaPark Car2Go;

car2share

Standard

Parking,

Central

Parking, Q-

Park, APCOA

Renault-

Nissan

Interest in Apila

and Telepark for

Renault

R-Link

Through

Schneider ElectricWith Telepark

“Bee” ; Twizy

Way, CAR +

Autopartage

Vinci Park, LAZ

parking


9

Changing Parking Industry Value ChainBundled services with apps help parking operators to ease their operations, while

automotive OEMs build strategic alliances in parking and car sharing services

Parking Management: Changing Parking Industry Value Chain, Europe and North America, 2013

Parking start-ups, car sharing companies and EV

charging set-ups are funded by venture capitalist firms

Parking

Operators

Automotive

OEMsParking Apps

Venture

capitalists

Car Sharing

services

Integrating services into vehicles for

dynamic parking location and navigation

EV Charging

Streetline;

ParkMobile

ParkatmyHouse

InterParking; Vinci

Park; APCOA;

Q-Park

Hertz On

Demand; Avis;

Autolib; Avancar;

Drivenow

Citi Group; BCD Holdings; RockPort

BMW i Ventures

BMW,

Daimler

ChargePoint,

Park-o-charge

Audi,

Lexus

CS

Os e

mp

loy p

ark

ing

op

era

tors

to

facili

tate

pa

rkin

g fo

r th

eir v

eh

icle

s Pa

rkin

g a

pp

s d

isp

lay E

V p

ark

ing

sp

ace

s, lo

ca

tion

an

d a

va

ilab

ility


10

Case Study Smart Parking: ParkatmyHouseParkatmyHouse facilitates affordable, secure and clean parking space (over 50,000)

to over 400,000 users in megacities, like London and the US east coast cities

Future Plans

Mobility

Integration:

Rail, Bikes, Car

Sharing

Add value to

parking: EV

charging,

Remote car

service

Secure

connectivity:

Parking space

owners connect

with drivers

Expansion:

Include home

owners, private

participants, new

locations

New

technologies:

New mobile

app, additional

services

• Investment from BMW i Ventures• Founded in London in 2006• International rollout in 2-3 years

• Customers earned £5 million in 2012• Also saved £5 million/year for drivers

• Carsharing collaboration (e.g. ZipCar)• UK city council parking support in key

boroughs (e.g. Westminster)

Current Activities

Parking Management: ParkatmyHouse, Europe, 2013

• Joint venture with Chargemaster plcto install EV charge points

• 400 EV charge points by year end• Government pays 75% of the cost

Source: ParkatmyHouse; Frost & Sullivan

11

Parking – The Great Unsolved Urban Problem

For Cities & UniversitiesParking revenue lossSevere congestion (30% of traffic)Inefficient resource allocationMajor environmental impact

For ConsumersSignificant waste of timeEconomic cost Ineffective pricingMajor source of frustration

For MerchantsLoss of business due to lack of parkingCustomer frustrationLimited ability to influence – no data

12

Parking Data Platform

Parker

ParkEdge

• Register space-

level regulations

and pricing

• Catalogue location

data for all spaces

• Publish locations of

garages and lots

• Catalogue

prices, hours, discou

nts, loyalty

programs

• Guidance to

available lots and

structures

• Reserve spaces

• Dynamically

manage inventory

• Parking guidance

on mobile devices

and in-car

navigation

• Web-navigation

On-S

treet

Off-S

treet

Policy Real-Time

Parking Data Applications

13

The Streetline Solution Portfolio

Parker

ParkEdge

Streetline™ Integrated Smart Parking Data Platform

ParkSight™Analytics Real-Time Management

On-Street Parking Platform

ParkEdge™Location Publishing Reservations

Off-Street Parking Platform

Parker™ & ParkerMapParker ParkerMap ParkerData

Consumer Services

Parking Providers

(municipal, garages, universities)

Sensor-enabled

applications, policy

management & analytics

for on-street parking

management

Software-as-a-Service

parking management

platform for off-street

parking

Consumer parking

guidance for smart

phones, web & in-car

navigation systems

Consumers & Merchants

14

PARKSIGHT: Analytics for the City

1. Visualize driver and parking behavior real-time

2. Identify high/low occupancy areas and times of day via real-time & historical reports

3. Discover areas where parking rate increase is beneficial

ParkSightTM: Suite of applications that deliver deep insights into a

variety of information that city leaders need to understand and manage

parking in their city. ParkSightTM provides real-time and historical parking

intelligence, enabling cities to take action in ways never before possible.

15

ParkerTM: Mobile application available for iPhone and Android devices that provides

real-time parking availability information for both on-street and off-street parking. ParkerTM

also provides voice guidance, bay pricing, search by criteria and Pay by phone options.

PARKER: Real Time Guidance for Motorist

Streetline put the Parker app to a test and here are the results: The annual impact if 100,000 people used

Parker three times a week

16

Case Study – LA Express Park

City of Los Angeles

Phase I - 1600 sensors

Phase II – Express Park – 6,000 +

Phase III – Five Yr. Growth Model

Gate Counter (Counting Device)

Venice, Beverly Hills Expansions

Parker Garage Guidance

17

Future of Vehicle Parking Parking is considered to be an integral part of urban mobility with extensive revenue

potential and customer value enhancement opportunities

Parking Management: Future Trends in Parking Industry, North America, 2013

SocialEconomical


18

Three Big Predictions

2New technologies (M2M communication, internet-of-things,

V2X communication) key to parking industry growth.

3

15 automotive OEMs, 20 technology start-ups, 50

infrastructure and technology providers key to parking

industry by 2020.

1Parking expected to grow as a green and smart industry

(new technologies, new participants) by 2020.


19

Poll Question

How do you like parking service to be associated as?

1. Smartphone application

2. Mobile / Web based reservation

3. Integrated with in-vehicle systems

4. Traditional way - Walk-in to parking lots and look for space

20

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For Additional Information

Katja Feick

Corporate Communications

0049 (0) 69 7703343

[email protected]

Neelam Barua

Industry Analyst


(+91) 80-6702 8026

[email protected]


Research Manager


248.536.2008

[email protected]