GAP Inc.

Katie Bijak, Saujanya Gumidyala,

Paulette Pierre, and Patrick Wilmot

Social Media

Social Responsibility

Investor Relations

Business Development

Reputation, Brand and CSR

Gap Media Coverage Major Themes

Management shakeup U.S. stores closing International stores opening Sales, profits sag

Key Messaging Long-term strategic plan “Righting the ship”

Social Media Activity Overall, Age and Gender Sentiment

Social Media Activity Traditional Media/News

Social Media Activity

Share of Voice in Blogs, News and Forums

Share of Voice in Blogs, News, Forums and Twitter

Abercrombie 44.5% Gap 28.1% J.Crew 17.8% American Eagle 9.5%

Abercrombie 62.8% J.Crew 16.1% Gap 14.3% American Eagle 6.7%