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Brett Napoli of websiteschool.com discusses techniques to monteize your WordPress sites and skills. Ranges from beginner to advanced tips.
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WWW.WEBSITESCHOOL.COM
WWW.WEBSITESCHOOL.COM
Using WordPress to Create Multiple Income Streams
WordPress as the Foundation of an Online Business
Presented by:
BRETT NAPOLIDean of Website School
WWW.WEBSITESCHOOL.COM
Background: Brett Napoli
• Founder and CEO of Ambition Insight, Website School and CollegeCures.com
• Developing Online Properties for 10 Years• Using WordPress for 3 Years• Favorite Domain: WebConsulting.com• Personally own more than 250 domain names• Sold over 20K in Domain Names, over 250K in
Websites & Web Services• My first WordPress website reaches 3+ million
people per month, as high as 880,000 Pageviews in 1 day (1/21/13)
WWW.WEBSITESCHOOL.COM
Don’t Be Mistaken, It Wasn’t Easy
• Love & Passion• Don’t Be Afraid to Fail or Start Over• Can’t Stop
I've failed over and over and over again in my life. And that is why I succeed.
- Michael Jordan
WWW.WEBSITESCHOOL.COM
What It Takes
• Time• Money & Investment• Risk• Dedication• Equipment• Research• Expertise & Experience• Connections• Consistent, Balanced Learning• Motivation, Planning, Self Direction• Planning, Planning, Planning, Planning
WWW.WEBSITESCHOOL.COM
Fun Facts: Am I In the Right Industry?First Half 2012 Stats
• Internet advertising revenues, all-time high of $17 billion14 percent increase year-over-year
• Mobile Ad Revenue up 95% to 1.2 Billion• Video Revenue: 18% year over year, 1
Billion• Search Revenue: 8.1 Billion, up 19%• Display Ads: 5.6 Billion, 4% increase• Retail Advertisers earned 3.4 Billion• Automotive: 2.2 Billion
WWW.WEBSITESCHOOL.COM
Did You Know
• The current number of internet users is 2.2 billion. In 2002 there were just 600 million. That’s a 367% increase in a decade.
• Facebook accumulates over 500 terabytes of data daily. This includes 2.7 billion likes and 300 million photo uploads.
Internet World Statistics, eTForcasts, Domo, CNET
WWW.WEBSITESCHOOL.COM
Did You Know
• Every month Google handles 100 billion searches. 40,000 searches a second.
• There are more devices connected to the Internet than people on earth.
• In The USA 78.3% of the population uses the internet.
• YouTube users watch over 3 billion hours of video per month.
IBT, Daily Telegraph, and Internet World Statistics
WWW.WEBSITESCHOOL.COM
Did You Know
• Every Minute of the day $272k is spent by online consumers.
• The Internet influences $5.77 offline for every dollar spent online.
• Online shoppers spent $54.47 billion dollars this holiday season. That’s a 16.8% increase from last year.
• 97% of consumers use online media when researching products and services in their local area.
• The most expensive Domain Name ever sold was Insure.com, it sold for $16 million.
http://www.mediabistro.com/alltwitter/data-never-sleeps_b24551http://www.funnyjunk.com/channel/science/Most%2BAmazing%2BInternet%2BStatistics%2B2012/umiNGhzhttp://www.internetretailer.com/2012/09/17/online-holiday-shopping-will-increase-17-year
WWW.WEBSITESCHOOL.COM
Ad Category Breakouts(in millions)
HY 2011* HY 2012 % $ % $Search 46% $6,843 48% $8,128Display Related 36% $5,349 33% $5,586
-Banner Ads 22% $3,266 21% $3,622
-Digital Video Commercials
6% $891 6% $1,053
-Rich Media 5% $727 3% $495
-Sponsorship 3% $465 2% $416
Mobile* 4% $636 7% $1,242Classifieds 8% $1,235 7% $1,160Referrals/Lead Generation
5% $800 5% $834
E-mail 1% $79 0% $78
WWW.WEBSITESCHOOL.COM
Ok, but how do I make moneywith my WordPress website?
WWW.WEBSITESCHOOL.COM
Golden Rules of Success:How to Make Money
Anywhere
Solve ProblemsReduce CostsCreate Value
WWW.WEBSITESCHOOL.COM
Revenue Opportunities: Services
• Build Websites for other people & companies, Website Reviews & Critiques
• WordPress Training & WordPress Consulting
• Web Hosting – Resell, Affiliate, Hosted Solution
• Domain Names – Management, Registration, Renewals, Locking, Premium Sales, Brokerage
WWW.WEBSITESCHOOL.COM
Revenue Opportunities: Services
• SEO, SEM• Social Media Optimization, Social
Media Marketing• Web Design, Graphic Design• Logos, Print Collateral• Upsell Stock Photography
WWW.WEBSITESCHOOL.COM
Revenue Opportunities
• Sponsored Posts – Advertorial Sponsorships
• Sponsored Reviews - Freebies & Giveaways, Perks & Discounts
• Links – Contextual, Homepage, Sidebar, Link Widgets & Groups, Link Units
• Banner Advertising – CPM, CPC, Banner, Leaderboard, Popunder, Corner Tear
• In-Text Ads
WWW.WEBSITESCHOOL.COM
Revenue Opportunities
• Social Media Posts & Social Media Sponsorship
• Email Blasts – Newsletters, Build a Database
• Membership Site – Access to info product, Access to Resources, Recurring Billing, Per-Page or Per-Post Access, Temporary Accounts
WWW.WEBSITESCHOOL.COM
Revenue Opportunities
• Music or Digital Delivery Goods – eBooks, Webinars, Interviews
• In Video Advertising, Pre-roll Video Advertising• Sponsorships - Background Sponsorship, Section
Sponsorship, IFrame• Lead Generation• Create Software - Create Plugins, Create Themes,
Create Addons, Create Image Packs• Related Posts, Social Discovery, Widgets (nrelate,
Disqus)• Consumer Data: Tracking Pixels & Cookies, Email
Addresses & Customer Information
WWW.WEBSITESCHOOL.COM
Revenue Opportunities
• Google Custom Search (Search Results)• Affiliate Products & Services: Plugins, Themes,
Enhancements• Niche Websites• Get Free Products, Review Them, Sell Them• Barter• Meetup Sponsorships, Event Sponsorships, Swag
Sponsorships• Video Production• Offer Skype Consulting of Any Kind• Referrals
WWW.WEBSITESCHOOL.COM
Revenue Opportunities
• Sell Stock Photography Plugins• Sell Media Plugin – Graph Paper Press – Audio, Videos,
Templates, images, PDFs• Articles, Press Releases• Shopping Cart, Sell Products – jigoshop• Mobile Ads• Freelance• Sub-Domain Stores (BookRenter)• Podcasting• Translation• Employee Referral• Job Board
WWW.WEBSITESCHOOL.COM
Revenue Opportunities
• Message Board or Forum• Classifieds• Directory• Forum Membership• Sell Domains• SSL Certificates• Drop Shipping• eBay• Amazon Affiliates• Editing and Proofreading
WWW.WEBSITESCHOOL.COM
Revenue Opportunities
• Typo-Domains• Domain Parking• Buy Other Websites, Revamp,
Manage• Sell T-Shirts• Teach Online• Paid Surveys & Referrals• Expired Domain Names
WWW.WEBSITESCHOOL.COM
Revenue Opportunities
• Specials, Discounts, Groups, Expiring Offers, Offer Terms, Lengthened Terms
• Make the first dollar• Creative Value• Make a Business Plan First• Respond to Every Single Email• Go back to old emails
GET CREATIVE!