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8Motions presentation for 2007 LBS Conference. More on http://blog.8motions.com and http://www.8motions.com
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Thomas Landspurg
@8Motions 2007
Geotagging, User Generated Content and Social Networks…
About 8Motions8Motions provides application and services related to
geolocalisation on mobile.Semi-finalist of Navteq LBS Challenge 2007Selected by the « OSEO » in the emerging categoryPart of the Orange « Startup Program »Located in France (Bordeaux)
@8Motions 2007
What we are doingMobile tourist guide application, based on User Generated
Content
Evolution of tourist guide: First generation, was “Guide Michelin”: static content Second was “Lonely Planet”: user generated feedback Third generation is UGC (Ex: Wikimapia, Virtual Tourist, …)
Link with multimedia content: pictures, videos,….
@8Motions 2007
Mapz: Mobile Widget adapted to Maps!
Widget framework to easily add/develop/manipulate piece of geolocalized information
Create « mashups » in minutes Fully downloadable A Mapz can be:
A link to a KML An extra layer A different map provider (ex: OpenStreetMap) A micro application with behavior Shared by users
@8Motions 2007
Opening considerationsNavigation won’t be the killer app for mobile LBSGPS is a key technology for innovation
Facilitate experimentation, developmentMore than enough to do many applications:
Message to operators/manufacturers: keep fragmentation away!Privacy is in user hands: He can choose what he wants to
doGoogle Map (on the web) set up the trend: access to
maps is not anymore in the hands of a few specialistand looking to map, satellite picture is now…FUN
@8Motions 2007
Is there any life outside operator portal?The application that initiate this company has already
been download 500 000 times
@8Motions 2007
Internet revolutionUser Generated content
Wikipedia, Flickr, YouTube, …Social network
Facebook, MySpace,….Wikimapia: user generated POI
5 Millions of POIMobile has not yet been correctly addressed
Addressing mobile is just more than having a good browserMany opportunities in mobile space
@8Motions 2007
What is geotagging? is the process of adding geographical identification
metadata to some content..Metadata can be:
Lat, lon Place: paris, eiffel tower, Personal geotagging: home, school Contextual geotagging: rugby world cup final
Geotagging is NOT an application, but a means to create or enhance content or application
@8Motions 2007
GeotaggingMore generaly speaking, geotagging is creating content
related to locationExample:
Flickr photos geotagged with locationVideoPlaces, point of interest…
Geotagged data can be used in both directions:Being produced on mobileBeing consumed on mobile
@8Motions 2007
Example of Geotagging+UGCIn this example, we see what is tagged « near » this
specific place:Hotel Melia Avenida AmericaClose to « distrito de ciena lineal »In madridIn Spain
These are relevant information that can be used to geotag pictures
Example: 8Motions service, but also ZoneTag from Yahoo
@8Motions 2007
UGC challengesDifferent kind of UGC:
« high quality » UGC: restaurant place review, tourist information, etc…« low quality/feedback »:
« My friends place » : content not really interesting outside a small group
Use the community as a way to raise high quality content Notes, comments, ….
Web vs. mobile:Content can be created (drafted) on mobileUGC (and especially high quality one) can be edited on web site:
Mobile and Web are complementary
@8Motions 2007
Mobile ChallengesAccess to the position
LBS is still not a mass market technologyVery little GPS enabled phoneDifficult to access to others technologies (CellId,…)
User generated content needs critical mass to be interesting
It’s not easy to create content on mobileData prices
@8Motions 2007
HandsetsDon’t try to access mass market today:
High end phone users(N95, 6110 for instance) paid a lot for their GPS enabled phone: they are ready to spent time to download and use applications that take advantage of their (costly) GPS
They are opinion leaders and early adoptersTarget mass market (through operators/LBS platform) in
a second step: take much longer timeMass market GPS handset will comeExplore other technical options Cell-ID based…
@8Motions 2007
How to solve the critical mass pbLink with existing Web service:
Provides a mobile access to existing web serviceExtend an existing community on the mobile
Share the user base with the serviceUse viral features
Find my friendsRecommend to a friend
@8Motions 2007
Difficulty to create content on mobileThis depends of the content (and the mobile)Create simple things on mobile:
Simple feedback (ranking, love/hate, etc…)Take advantage of mobile:
Picture, video are easy to create on mobile, texts not
Draft content on mobile, edited on the webTarget the small percentage of people ready to spent time
to elaborate high quality contentGive them tools to create this content
@8Motions 2007
What about business models?Early market, no obvious answerSeveral options:
Geolocalized advertising: huge potential, but still very earlyPremium services/subscription? >Need to educate peopleSMS is as always a simple way to do micro billing
Generate revenue on content might create new issues:Sharing revenue with content creator
@8Motions 2007
ConclusionThe pieces to enable innovatives LBS application are hereUGC is one of the key driver of Web2.0, we expect to
take a greater role in Mobile2.0Mass market will explode with deployment of GPS
enabled handsets
@8Motions 2007