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Digital Tools for M&E & Citizen Engagement
Workshop: Tools, methods and case-studies
Gerard McCarthyDevelopment Futures, Sydney Nov 21st/22nd
Purpose1. Survey the shift from one-way to
two-way communications flows
2. Outline key tools for NGOs in crowdsourcing and data collection
3. Assess implications for future of citizen engagement and governance reform
The future of development/aid?
1) Data driven & impact focused
2) Focused on individual engagement and needs
3) Supporting improved governance
Experience in the room- M&E specialists?- Program design?- Governance?- Service delivery (health, WASH
etc)- Disaster management- ICT specialists?- Other
Digital M&E“tapping the talent of the
crowd” (Wired) using mobiles and social media
What’s changed?
Source: Mobile and Development Intelligence (http://www.mobiledevelopmentintelligence.com/)
92% pop. (87.3m sims)
Source: Mobile and Development Intelligence (http://www.mobiledevelopmentintelligence.com/)
107% pop. (260m sims)
Source: Mobile and Development Intelligence (http://www.mobiledevelopmentintelligence.com/)
50% pop.
Source: Mobile and Development Intelligence (http://www.mobiledevelopmentintelligence.com/)
117% (41.9m sims)
Source: Mobile and Development Intelligence (http://www.mobiledevelopmentintelligence.com/)
9% pop 2011… 2015: c.80%
‘Leapfrogging’
The core tools
• Mobile Phones• FrontlineSMS, GeoPoll,
Episurveyor/Magpi,Dimagi (CommCare)
• Maps• Ushahidi, OpenStreetMap, ArcGIS
• Social Media• Twitter, Facebook, Babuser
Ushahidi: Kenya 2007/8
Ushahidi: Kenya 2007/8
Ory Okolloh, Ushahidi: http://www.ted.com/talks/ory_okolloh_on_becoming_an_activist.html
Crowd to Map
SMSSocial Media
Twitter, Facebook, Bambuser
Map to ICC
SMSSocial Media
Twitter, Facebook, Bambuser
No MAS FARC: 2008
No MAS FARC: 2008
No MAS FARCFARC and protests
No MAS FARCFARC and protests
Obama 2008/2012 campaigns
Local community organising: 1) Two-way digital communications2) Individual relationship building for
grassroots mobilisation.
Obama 2012: Blue State Digital
•http://www.youtube.com/watch?v=flozf64bkvM
Two WayHaiti 2010: Disaster
Response- Shortcode (4636) distributed through radio
networks. Support from Haitian diaspora (coordinated via Fb) in translation.
- Ushahidi came later, with assistance from Standby Taskforce. Local partners later able to
process data
Crowd to Map
•SMS (via FrontlineSMS)
•Social Media • Twitter, Facebook, Bambuser
Crowd to Map
Map to Emergency Teams
•SMS
•Social Media • Twitter, Facebook,
Bambuser
Map to Emergency Team
Emergency Team to Crowd (sub-section)•SMS (via
FrontlineSMS)
•Social Media • Twitter, Facebook,
Bambuser
Emergency Team to Individuals/subgroups
Haiti 2010 Earthquake
http://www.youtube.com/watch?v=e89Tqr75mMw
(30)
Haiti: LessonCrowd > analyse > sub-crowd > action
Recap: Digital M&EStrengths:-Rapid response-More reliable info than just elites-Operate in difficult contexts
Weaknesses:-Too much info/detail?
- Verification process can be complex
- Vulnerable to infrastructure failure
The future of development/aid?
1) Data & impact focused
2) Focused on individual engagement and needs
3) Supporting improved governance
1) Data and impact driven
Rapid assessments, data-based decision making.
Eg. Rapid assessments of rural health infrastructures and needs.
Tool: CommCare/Magpi
2) Direct Individual Engagement
- Reduce intermediaries, lower overheads
Eg. Direct cash transfer for agricultural assistance in Kenya.
Tool: mPESA, FrontlineSMS, Salesforce
Q: Role in disaster response?
3) Governance accountability/social
mobilisation- Info about weak service delivery and tools to lobby (political demand).
- Eg: Uganda’s infant mortality project- 14% improvement in mortality rates
- Tools: FrontlineSMS, Ushahidi, Innovation Labs (?)
One-Way+: India- I Paid a Bribe
PNG: Stop the Stealing
Group task: Project Design- 20mins
1) Collect data & assess impact
2) Engage directly w/ individuals or households
3) Cultivate responsive governance
Analytic & project questions1.Framing project: what question/outcome are you
trying to answer/achieve?
2.Theory of change/partners; Inside-Inside or Inside-Outside?
3.Use of tools and information flows; internal analysis (one-way) or public campaign/coordination (two-way).
4.Are you using the right technology for the right place at the right time? Use of ‘old’ media eg. radio and offline engagement (community consultations)?
5.Budget breakdown vs traditional approaches?
Closing comments and questions
Gerard McCarthyDirector of Asia-Pacific Projects,
TechChange
Contact:[email protected]
