How did it all go wrong?FINANCIAL COMPARISON

Master All Your Money Moves

We are building:

The first to market real-time home loan bidding platform

An unbiased, consumer-centric financial comparison website

VISION

HOME LOAN BIDDING

Step 1 Set-up your mortgage auction

Step 2Watch banks bid

“Only a fool goes out and searches for home loans on his own - a wise man lets

lenders & brokers come to him”

Step 3 Pick your preferred loan option

Credit Cards

Loans

+14 sub-categories

Investing

UNBIASED FINANCIAL COMPARISON

“You shall have all the weapons to master your money moves.”

Calculation Functionality

Comparison Functionality

Sort Functionality

Filter Functionality

Ratings

+8 sub-categories

+5 sub-categories

Insurance (coming soon)

+8 sub-categories

Utilities & More (coming soon)

+4 sub-categories

Essential hub to penetrate greater South East Asia

US$735 millionSingaporean fintech companies raised

in 2019, a 69% increase compared to the same period last year

Markets we want to enter:We are live in:

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WHY SINGAPORE?

Unrivalled physical and digital infrastructure

Favourable ecosystem of investors

Friendly government regulations

MARKET SIZE (SG)

5.6 million+

Yearly Product Searches via Google SG

(generic product searches for products listed on ROSHI only)

86,000

New Home Loan Sign-Ups

373,000

Personal Loans Granted

216,209

Credit Card Sign-Ups

63,000

New Health Insurance Sign-Ups 15,900

New Life Insurance Sign-Ups

4,400

New P2P Loans Granted

36,600

New Robo-Advisor Account Sign-Ups

“Wisdom is nothing without opportunity.”

“If you know both yourself and your enemy, you can win a hundred fights without a single loss.”

COMPETITVE OVERVIEW

*.com domain targeting multiple markets

**non-unique pages

ESTABLISHED PLAYERS RULE THE FINANCIAL COMPARISON SPACE

871,636

618,297

101,717

285,431

103,034

Avg. Monthly Unique Visitors (SG)

Market Leaders (SG)

“Master SEO and you shall master financial comparison.”

84% 61% 69% 63%

Organic Search Site Traffic Attribution (Singapore 2020)

Credit Cards

Travel Insurance

Home Loans

Personal Loans

Saving Accounts

Fixed Deposits

Online Brokerage

Robo Advisor

Blog

COMPETITIVE OVERVIEWIndicative category strength based on website traffic

How we will catch ONE MILLION

unique visits

Search Our Founder is one of

the best Search specialists in the market Data lead blog/social post

Only develop blog/social posts where we know there is

demand/relevance

By adding FREE disruptive money tools &

services Raid-hailing comparison

app | gold bullion e-commerce platform |

budget management | stock / crypto demand

tool

By developing a brand in a non-branded industry

By keeping operational costs at a minimum

(freelancers/outsourced)

$

REVENUE MODEL

MONTHLY SUBSCRIPTION FEE (LENDERS)

Financial Comparison

Home Loan Bidding

LOAN BROKERAGE COMMISSION

AFFILIATE COMMISSION

PRODUCT SPONSORSHIPS