Sitefinity, an award winning Web Content Management System offers the capability to integrate with other systems, improving and personalising the experience for each customer in a highly targeted manner.

Currently, connectors to SharePoint, Salesforce and Marketo (to name a few) are present in the market. 

Currently Available Connectors

Marketo is one of the best in market automation tools and with this integration, it can now connect with the best in CMS – Sitefinity.  Let’s try to understand the capabilities of sitefinity CMS

Connectors for Marketo

Integrating web forms for scoring and eventsBecause the Sitefinity web CMS and

Marketo is connected, you can now define if the web form must add to the lead score or if it should trigger a workflow in Marketo.

You can also copy and reuse existing forms and modify their properties for Marketo, based on the goal of the marketing campaign.

Enabling website tracking with just a click This connector enables the user

to paste the Marketo tracking code in a central place so that it can be applied to all website pages.

Thus, you can go to Marketo and define the lead score and type of every page.

Integrating custom forms and logic Many companies have

specific logic built into their custom forms.

What the Sitefinity web CMS will do is intercept this information from the custom form and send it to Marketo.

Unique and personal experienceThe connector allows you to use any contact field in Marketo (for example, leads scoring, company size etc.) to personalise the website experience for each customer and the best part is this is done real time.

Connectors for Salesforce Salesforce is a global industry

leader whose expertise in client relationship management is peerless

Integrating with Sitefinity allows for several new possibilities

Integrating web forms with your CRM contacts By integrating the data from the Web

form (from your CMS) with CRM, you have a way to capture the address and other demographic information such as name, e –mail, etc.

With Sitefinity CMS Connector for Salesforce, you can automatically fill web form, creating a new record in the CRM database to convert your website visitors into prospects.

Segmenting the visitors using CRM data With this Sitefinity CMS Connector

for Salesforce, you can link client information from CRM with client and lead user roles from CMS.

This will enable your website to provide a much better and sensible experience for your customers.

Personalising the customer experienceWith this connector, your CRM groups will become Sitefinity users, and they will be able to log onto your website and access appropriate content that has been personalized for them.

Connectors for SharePoint SharePoint is a web application

platform for Microsoft Office server suite.

Sitefinity Connectors for SharePoint allows a two-way integration between them, which allows the following benefits.

Any Mobile Strategy WorksYou can deliver your content in two ways:

Via the hybrid mobile app that Sitefinity builds for you

By aligning the Sitefinity pages dynamically through the built-in responsive design engine.

Easy Drag and Drop InterfaceWith Sitefinity’s page editor, you can easily drag and drop layouts and widgets onto a page, to display your SharePoint content, thanks to its user friendly UI.

Allows for Different Designs Sitefinity gives you the freedom

to edit and design your website – it gives you complete control over your website’s HTML mark up

Each page in Sitefinity is based on a template, and these templates have editable regions that authors can use.

Allows two-way integration The Sitefinity connector allows

for a two-way integration between the two systems, hence enabling digital assets to be edited from both ends.  The content authoring experience in SharePoint as well as the page design flexibility and mobile content delivery of Telerik Sitefinity will be improved.

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Suyati provides marketing technology and integration services for companies that wish to combine the best of breed solutions and create a unified approach to customer acquisition. This unified digital marketing approach requires system integration between various CMS and CRM platforms, and a slew of eCommerce, Marketing Automation, Social Media Listening, email and social marketing, and customer service systems. Our specialized knowledge in Salesforce, open source and .Net based systems enables us to build effective custom integrated solutions for our clients.