Upload
patrick-mork
View
1.191
Download
0
Embed Size (px)
DESCRIPTION
GetJar+ is GetJar's unique app marketing package and secret sauce behind the launch of Angry Birds and Zyga's Mafia Wars. This doc explains what it is and how publishers can leverage it turbo charge downloads
Citation preview
INFO PRESENTATION
What is GetJar+?
2
What is GetJar+?• GetJar+ is an exclusive app marketing package reserved for premium app
publishers and GetJar partners
What is the benefit?
• Simplicity. GetJar+ apps offer a one stop shop of marketing support not found on other app stores including PR, media buying and case studies
• Reach. GetJar+ allows publishers to distribute their apps to over 100 million consumers in 200 countries and across multiple ad networks
• Scale. GetJar+ apps receive premium placement on GetJar that significantly increases downloads.
How does an App qualify for GetJar+?
• Provide a full version of a high quality app for one or more platforms• Publisher should
• during the promotional window, provide GetJar+ app with marketing programs that generate significant awareness and drive traffic to the publishers app on GetJar using GetJar’s App it! link
• OR, if the publisher cannot provide marketing support, contribute a dollar value marketing budget to allow GetJar to purchase additional downloads both through owned and partner channels
• Publishers who would like to upgrade automatically to have Platinum Tier support can do so by committing a minimum of $100,000 in budget for GetJar to invest in marketing programs to drive awareness of their app.
Setup Process and roles
3
Developer/Publisher GetJar
• 30 days out. Developer sends a test version of the app to GetJar for review at least 30 days prior to target launch date. This gives GetJar adequate time to preview the application
• 21 days out. Developer outlines marketing support plans using own marketing reach, or alternatively confirms budget commitment.
• 7 days out. Marketing assets sent to GetJar
• 72 hours out. Final application builds sent to GetJar.
• GetJar will take care of all hosting distribution and delivery
• GetJar handles all handset detection and delivery of appropriate files
• GetJar provides complete reporting and analytics on downloads by phone, platform, country, carrier, etc.
• GetJar provides launch data for Android builds (if desired)
• GetJar can source all media buying and optimize ad campaigns across multiple sources
GetJar+ levels of support
4
GetJar+ Process
5
Formal introduction of
application
Developer fills out GetJar+
template
Application goes through
review process
Application will be given a
tier rating
Developer provides
marketing assets to GetJar
designer at least 1 wk
before launch
Developer provide
application builds to GetJar at
least 72 hours before launch
Application launches on GetJar with marketing plan going into effect
Examples of GetJar support
6
Website branding
Press coverage
Premium mobile/website placement
Examples of GetJar support
7
Social Media
3000+ Twitter followers
4000+ “likes” 190K+ monthly
active users
Examples of GetJar support
8
Application specific e-mail to 233K+ consumers
Examples of GetJar support
9
Case Studies
Past GetJar+ Partners
10
Examples of GetJar+ Coverage
11
Examples of what other partners have done
12
How do I apply?
13
If you are interested in becoming a GetJar+ Partner please send an e-mail inquiring about the program
to:
Patrick Mork