Chris Karnacki, Senior Solutions Consultant

Aaron Rudger, Director Product Marketing

Get Ready for the Apple Watch

The Apple Watch is coming. Best estimates are for a launch some time in April. And its adoption will dwarf that of the Android entrants last year. Point of comparison: Apple Watch shipments first year (high end estimate): 20 million, Samsung+LG all of 2014 (actuals): 720K

New interface conventions (pressure sensitivity, haptic, etc.), but voice command (Siri) will be key. NFC will enable Apple Pay and other applications like keyless entry.

WatchKit• Apps• Actionable

Notifications• Glances

Building and running apps on the Apple Watch is supported by WatchKit—the wearable operating environment within iOS8.2. (Yet another significant regression event!) The operating environment supports Apps (fully functional and independent applications), Actionable Notifications (interactive experiences pushed from an app either on the watch or iPhone which include dialogs/controls like buttons for user input), and Glances (essentially notifications, without buttons). Initially, Watch apps will require connected iPhone, “fully native” apps coming later in 2015. The Health features have been eliminated from initial launch due to instability. Apple recently provided direct support to… *100 developers* representing a select group of brands. If you weren’t part of that elite group, testing your Apple Watch app would be a challenge limited to emulation!

Smart watch market growth

5

Business Insider forecasts that 91.6 million smartwatch units sold globally by 2018. With an average selling price of about $100, that translates to a $9.2 billion market by 2018. The Apple Watch will likely be the biggest driver, and its estimated retail will be around $350.

**e-Marketer

Smartphone market growth

25%

75%

2014 US

Smartphone

penetration*

*comScore

**

6

While the outlook for wearables is impressive, the broader mobile market is exploding. In smartphones alone, we’ve already hit 75% penetration here in the US. There will be 5 billion mobile phone users worldwide by 2017. And when you factor in tablets and game consoles, the numbers are daunting.

Customer experience is everything in mobile

Design

+

Quality (coverage)

+

Performance

=

Customer experience

© 2015 Keynote LLC 7

Challenges for mobile quality

Integrations needed for development,

open source, enterprise quality

tools

Faster release velocity;

very different deployment process and feedback loop from production

is critical

Device fragmentation and

rapid, often unpredictable OS

releases

Distributed teams don’t always have

access to a complete real device library

Lines blurring

Mobile Developers

Enterprise QA1 – 2 releases per month

8© 2015 Keynote LLC – Customer Confidential

Why test in the cloud?

Enable Remote and Distributed Teams

•24X7 access to devices via the internet

•Enable remote teams with in-network devices

•Enable multiple users with just one shared device

•Perform all tests that can be accomplished with the device

Eradicate the Device Asset Management

Headache

•No need to source devices and manage carrier plans

•No more scrambling to find specific handset models passed among employees

•24X7 monitoring and support to ensure devices stay available for testing

Foster Collaboration & Consistency

•Utilize features such as share device, save screenshots or generate device video, to convey bugs

•Create defined test execution plans in a test case planner

•Automatic reports complete with proof of test success/ failure

Test Anything

•Any application: web, native, messaging, client-server, streaming media, short-code, etc.

•iPhone, Android, BlackBerry, and other OS’s

•Smartphones, tablets, wearables, game consoles and more

Automate

•Build scripts in either a visual drag-drop interface, programming directly in Java, or using record and playback

•Create high-level test cases that are device-agnostic; implement mini-scripts for specific devices

•Object, image, and OCR recognition

© 2015 Keynote LLC 9

Efficiently perform manual and automatedfunctional testing with robust capabilities to support agile processes and enterprise requirements.

Keynote Mobile TestingManual & Automated Testing

Mobile Testing DemoSamsung Gear 2

Your mobile checklist

‘Must have’ requirements

Integrated solution for both developers and quality

Support for both manual and automated testing

Flexible device access to complete library of devices (e.g., cloud and on-premise)

Support for wide range of test creation skills (e.g., manual, many scripting styles)

Integration with enterprise and open source frameworks

Integration into continuous integration (CI) process

Integrated solution with performance and DevOps teams

Immediate support of new OS’s

12© 2015 Keynote LLC – Customer Confidential

Thank you!Please submit your questions in the Q & A panel now.

Learn more about Keynote Mobile Testing by contacting your Customer Success Manager or Account Manager: info@keynote.com

Feedback and additional questions: events@keynote.com