GetResponse by Implix

Product Release News: GetResponse 6.0 - Email Marketing Solution for SOHO & SMB

Embargoed until July 06, 2009

Agenda

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•About Implix

•Market Overview

•GetResponse 6.0

• Features

• Pricing

•Customer Testimonials

• Summary

Implix Mission

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To be the premier provider of affordable, feature-rich, self-service solutions that help small and medium businesses around the globe improve efficiency, reduce costs, and increase profitability.

Implix – Quick Facts• 10 years experience focused on SOHO and SMB space

• Privately funded, cash-flow positive with 27% ARG

• Employs over 100 professionals in international offices in Wilmington, Delaware (U.S.), Halifax (Canada) and Gdynia (Poland)

• Experienced global management team

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▫ Simon Grabowski- CEO - Internet marketing pioneer and enterpreneuer, established Implix in 1998 at the age of 18.

▫ Piotr Gliwinski – Managing Director - Broad internationalmanagement experience, including HR executive with Flextronics.

▫ Krzysztof Milkowski – VP of IT & Operations -Previously senior IT manager at the largestPolish portal WP.PL.

▫ Monika Rudnicka – S&M Director - Corporateand start-up experience. Previously managedglobal online initiatives at GE Money.

Implix – Product Lines

•Email Marketing

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•Website Building

•Streaming Rich Media Solutions

•Video Conferencing Coming soon...!

93,000+ users worldwide!

Email Marketing Trends6

Largest spending increase - expected to balloon to $2B

by 2014

$144M wasted on undelivered emails by 2014

Generates highest ROI ($1 spent = $45.06 generated)

Gets second best CPA (after SEO)

Strong in down economy (48% of companies

to increase mailings to their lists)

Social inbox users to reach 47M in 2014

(need to bridge social media and email

marketing) * Source: 2009 Forrester: US Email Marketing Forecast, 2009 To 2014 / The Ad Effectiveness Survey commissioned by Forbes Media in Feb/March 2009

SOHO & SMB Challenges

• Crowded online marketplace

• Poor email deliverability

• No tools and resources for email optimization

• Video email marketing too expensive

• Inadequate customer research

• Limited customer follow-up

• Lack of affordable email analytics

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GetResponse 6.0

Every year GetResponse sends out the equivalent of one email for every person on the planet...

3-Tier GetResponse 6.0 Solution

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GetResponse

Platform

Customer Service

Email

Marketin

g

Consulti

ng

Top-notch, easy-to-use email marketing features and best-in-class deliverability at the most affordable price.

1. Email Marketing Platform*:

413M Emails per month

243K Campaigns

68M Subscribers

93K Active Users

Deliverability (99%)

2. Expert Customer Support

3. Professional Email Marketing Consulting

*GR data from May 2009

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GR Multimedia StudioB

usi

ness

C

halle

ng

esConsumers prefer

to watch or listen rather than read

Video emails generate 85% higher CTRs, but are expensive*

Incorrect video email set up may cause email delivery issues

GR

6.0

Featu

res Easy audio and

video email marketing

100MB file hosting space

Multimedia content instantly optimized for successful email delivery

-Marketing Sherpa 2009 Email Marketing Benchmark Guide

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Social MediaB

usi

ness

C

halle

ng

esSocial media

users to reach 47M in 2014

Need to link social media and traditional inboxes

GR

6.0

Featu

res Twitter

Integration

Tweet is published whenever user:

>sends a newsletter

>updates blog

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GetResponse for iPhoneB

usi

ness

C

halle

ngesDifficult to

monitor campaigns when travelling or in the field

GR

6.0

Featu

res GetRespons

e for iPhone Application:

Add new subscribers

Review Email Analytics

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More Power Features

New GUI Interface

Challe

nge s Impossible to improve

campaign ROI without proper measurement systems, but costly Fe

atu

res Email

Analytics

Challe

nge s Each sale can require

up to 5 contacts Marketing automation required

Featu

res

Unlimited Follow up Messages

Challe

ng es Crowded online

marketplaceLimited resources to optimize messages

Featu

res 300+

Templates

Split Testing

Challe

nge s Hit-or-miss targeting

due to lack of research budgetNeed interaction/feedback to build lists, close sales

Featu

res

Free Drag & Drop Surveys

GetResponse Pricing

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Pricing depends on number of subscribers.

List Size Price / Month 6 Month Prepay (15% discount)

12 Month Prepay(18% discount)

0-10 FREE Account FREE Account FREE Account

11-500 $18.00 $91.80 $177.12

501-2,500 $28.00 $142.80 $275.52

2,501-5,000 $45.00 $229.50 $442.80

5,001-10,000 $65.00 $331.50 $639.60

10,001-25,000 $145.00 $739.50 $1,426.80

More than 25,000 Contact us for a QUOTE

*Pricing does not include GetResponse Multimedia Studio (extra $10 per month)

The Ellusionist is one of the world's largest video sites, offering everything from the world of magic − from tricks, products and props, to training videos and updates on high-profile magicians.

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Challenge: The Ellusionist has an audience hungry for news about the world of magic, but a small staff, so they were struggling to keep up with communications.

The Solution: GetResponse automatically sends out Ellusionist training series and newsletters at pre-set intervals, freeing up time to focus on the business.

The Results: 5-part magic training series every 2 weeks increased conversion rates 10-fold!

Looking Forward: … GetResponse Surveys to learn more about Ellusionist members and to make newsletters even more relevant and interesting.

"...GetResponse is the absolute best value per dollar spent for the features we needed...”

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"... GetResponse was instrumental in producing approximately a quarter of a million dollars in

sales in just over one year....”

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The Challenge: Needed stronger email marketing solution to build and segment lists, publish articles, update blogs and newsletters, promote training programs, and automatically follow-up with prospects.

The Solution: GetResponse enabled easy set up and delivery of updates and articles, automatically returning subscribers back to the blog, and generating interest in customer’s copywriting and consulting services.

The Results: The number of monthly quote requests increased 12 fold. Mr. Fortin’s subscriber list grew from 3,000 addresses to over 80,000.

 

Michel Fortin is President and CEO of SuccessDoctor.com - an international copywriting and direct response marketing consultancy based out of Ottawa, Canada, with satellite offices across the United States. Michel has been a direct response copywriter and consultant for close to 20 years.

GetResponse 6.0 - Summary17

Toll-free support

E-mail consultancy

Custom integration

Dedicated resources

Tactical services

Features

Metrics

Industry Expertise

Reputation

Pricing

Deliverability

14%

28%

28%

31%

34%

38%

44%

47%

62%

69%

70%

Most important consider-ations for selecting ESPs

10 years experience in email marketing

Reliable deliverability

Affordable pricing and Free Sign Up!

100s of top-notch, easy-to-use features

Fully scalable from small to large lists

Email Marketing Buyer’s Guide, 2008 Jupiter Research

Thank you!