Goebel Media Group

GETTING THE MOST OUT OF YOUR WEBSITE

www.goebelmedia.com

DEFINING GOALS FOR YOUR WEBSITE

• Brand your company

• Gain exposure

• Increase sales

• Gain new customers

• Gather data

• Communicate with current or potential customers

BRAND YOUR COMPANY

• Make sure your logo is prominent.

• Use your company colors.

• Use your company name in your domain name.

• Maintain the look and feel of your business.

GAIN EXPOSURE

• 72.4% of people in the US are using the internet as opposed to 43.9% in 2000.(World Bank, World Development Indicators. November 20, 2009)

• A website allows you to transition to a national or even global business.

USING YOUR SITE TO GAIN EXPOSURE

• Content is KING on getting traffic to your website.

• Market your website.

– Free web directories

– Google Adwords

INCREASE YOUR SALES

• Get found by more potential customers.

• Make it easy on your customer to buy or contact you.

• Add a sales component to your site.

GAIN NEW CUSTOMERS

• “Approximately 2 million new US households will shop online each of the next five years, creating a total of 55 million US online shopping households in 2010.”

-Forrester Research

• Keyword friendly content to help you be found online by new customers.

GATHER DATA

• Lead forms

– Request more information

– Request an estimate

• Email newsletter sign-up box

• Contact us form

COMMUNICATE WITH CUSTOMERS

• Support ticketing system

• Process returns

• Track shipped items

• Inform customers about sales or promotions

• Inform customers about store hours and other policies

• Email newsletters

EMAIL NEWSLETTERS

• 98% of internet users use email.

• 43% of online shoppers surveyed said email was an “important” factor in their most recent purchase.

• Marketers who turn to email service companies with expertise achieve purchase rates 4 times higher than marketers who do it themselves.

Jupiter Research – ActivMedia Research – Forrester Research

EMAIL NEWSLETTER EXAMPLES

MY SITE IS UP– NOW WHAT?

• Use analytics to keep getting the most out of your website.

– Where in the world are your customers coming from?

– How are your customers finding you?

– What keywords are they using to find your site?

– What pages are most popular?

– How long are they staying on your site?

– How often do your customers visit your site?

– What browsers are they using?

MY SITE IS UP– NOW WHAT?

• Add a blog to your site.

– Establish yourself as an expert in your industry

– Easy to use

– Create dialogue

– Fresh, keyword rich content

• Become a part of social media sites.

• Create landing pages.

• Stay current!

– Redesign at least once every 5 years.

QUESTIONS?